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Mr Donnan Technicolor Smart Devices What's next ?

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1) Smart devices are increasingly defined by their applications and content rather than just their hardware capabilities. 2) As more sophisticated devices with varied display sizes coexist in shared spaces, ensuring visual harmony across transitions between displays will be important to provide an immersive experience. 3) High-performance devices allow content to be adapted to a user's personality and context, optimizing the experience just before delivery through algorithms that integrate environmental and sensory data.

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DigiWorld Summit 2011 Session: Smart devices, What’s next? Gary DONNAN
The Device is not alone, but, has eclipsed the enabling Bandwidth and, made an abstraction of the complexity of its enabling Technology eco-system Will the Device be eclipsed by, the appeal of the Application and its infidelity (not to mention Channel loyalty) and, the latent immersive persuasion of Content Emotion enrichment technology and, the self-assuredness that Personality-sensitive servicing technology would bring
Sophisticated devices, putting content fidelity in the ‘driving seat’ Explosion in number of sophisticated devices with high quality displays , cohabiting spaces with multiple, varied sized displays (eg: in the home) Reveals the value of visual harmony across devices as an immersive differentiator Frequent transitioning from display to display highlights the disruptive, effect of inadequate perception management (mismatched colour, resolution, ackward depth control, character/object perceptual conflict,…) Unequally equipped displays will favour content up/down-scaling technology leading to Eco-system prioritisation over the unique device Consumer perceptual comfort will gain weight in discriminating between devices, especially as bandwidth increases ITU-R BT.709 / 601 Film / DC28 ITU BT1361 IEC 61966 CIE XYZ
The device as a vector for fulfilling contextual subjective choices High performance/bandwidth devices, redefines the opportunity to adapt content to the consumers' personality Rapid transport of rich content from core to edge facilitates sharing of computing complexity and optimisation of the value enabled by the device, just ‘prior to consumption’ Late binding optimises 'taste/mood’ rendering ’ just before delivery to the consumer, integrating environmental context , consumer sensory data modulated by content meta-data A high value, unique subjective mix of ' now' and ' me’ blending algorithms, balancing perceptual comfort size D Data Meta-data knowledge
Devices without privacy guarantees will cease to be innovative Privacy is at the heart of what people don’t want to share Privacy is what at a given moment can enable derivation of a unique personally meaningful service. There is no higher value for a consumer The scope/depth of personal knowledge that can be aggregated is a function of the trustworthiness of the hosting system Without integral privacy the device will neutralise a key differentiator in content/service sophistication for consumers R R

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Mr Donnan Technicolor Smart Devices What's next ?

  • 1. DigiWorld Summit 2011 Session: Smart devices, What’s next? Gary DONNAN
  • 2. The Device is not alone, but, has eclipsed the enabling Bandwidth and, made an abstraction of the complexity of its enabling Technology eco-system Will the Device be eclipsed by, the appeal of the Application and its infidelity (not to mention Channel loyalty) and, the latent immersive persuasion of Content Emotion enrichment technology and, the self-assuredness that Personality-sensitive servicing technology would bring
  • 3. Sophisticated devices, putting content fidelity in the ‘driving seat’ Explosion in number of sophisticated devices with high quality displays , cohabiting spaces with multiple, varied sized displays (eg: in the home) Reveals the value of visual harmony across devices as an immersive differentiator Frequent transitioning from display to display highlights the disruptive, effect of inadequate perception management (mismatched colour, resolution, ackward depth control, character/object perceptual conflict,…) Unequally equipped displays will favour content up/down-scaling technology leading to Eco-system prioritisation over the unique device Consumer perceptual comfort will gain weight in discriminating between devices, especially as bandwidth increases ITU-R BT.709 / 601 Film / DC28 ITU BT1361 IEC 61966 CIE XYZ
  • 4. The device as a vector for fulfilling contextual subjective choices High performance/bandwidth devices, redefines the opportunity to adapt content to the consumers' personality Rapid transport of rich content from core to edge facilitates sharing of computing complexity and optimisation of the value enabled by the device, just ‘prior to consumption’ Late binding optimises 'taste/mood’ rendering ’ just before delivery to the consumer, integrating environmental context , consumer sensory data modulated by content meta-data A high value, unique subjective mix of ' now' and ' me’ blending algorithms, balancing perceptual comfort size D Data Meta-data knowledge
  • 5. Devices without privacy guarantees will cease to be innovative Privacy is at the heart of what people don’t want to share Privacy is what at a given moment can enable derivation of a unique personally meaningful service. There is no higher value for a consumer The scope/depth of personal knowledge that can be aggregated is a function of the trustworthiness of the hosting system Without integral privacy the device will neutralise a key differentiator in content/service sophistication for consumers R R