Doxa is a collaborative trade platform that enables procurement, payments, and financing for businesses. It is currently focused on the built environment sector in Southeast Asia but aims to expand into new verticals. The platform addresses problems like overspending, low visibility, and lack of financing access. It has achieved traction with 7 major built environment clients in Singapore. The pre-Series A funding will be used to accelerate adoption in the built environment sector and expand into new verticals by growing sales and marketing, strengthening products, and driving more usage on the platform.
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Agenda
Doxa & core business
Problems we’re trying to solve
Our difference
Milestones
Pre-Series A: accelerate adoption in Built Environment
Pre-Series A: new verticals
Built Environment: traction
Introduction
Journey so far
What’s next
Built Environment: how we get here
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Wood Mackenzie • EVP
S&P Global • VP APAC
S&P Global • Head EMEA, NorthAm
Leon Yeo
Commercial & Operations
Edmund Ng
MD, Business & Product Development
Nufin Data • CTO
ZNO International • MD
SAF • Commando, Special Operations Task Force
Henry Kwan
Advisor (Co-founder)
Risikotek • Tech Lead
Datarama • Big Data
ü 20+ years experience with
subscription business model
ü Turned around APAC, EMEA &
NorthAm performances
ü Led APAC (200 FTE, 13 offices)
ü Revenue of US$10m-US$300m
ü M&A (acquirer & acquired)
ü 20+ years experience in software, fintech &
supply chain
ü Founded 3 start-ups
ü Took company valuation to $20m in 2 years
ü Focus in solution development and
implementation
Who we are
To create a world where every
business will benefit from
connecting with everyone else
Using technology to create
efficient channels that will manage
and maximise resources and
returns
Vision
Mission
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What’s our core business
A modern and revolutionary
collaborative trade platform
that enables procurement,
payments, and financing for
businesses.
To create a world where every business will benefit from connecting with everyone else
Vision
Professional Services
SaaS Procure-to-Pay Analytics Financing Services
Services
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Problems that we’re trying to solve
Overspending on
procurement and processes
1 2 3
Low visibility for decision
making and analysis
Insufficient access to
financing
Market potential
Procurement Software
Global: US$5.6b
Asia-Pacific: US$1.34b
Receivables Finance
Global: US$3,448b
Asia-Pacific: US$805b
Supply Chain Analytics
Global: US$4.55b
Greater efficiency and
productivity
Improved visibility and
control
Direct bank financing and
disbursement
There is a potential 80% savings per
invoice alone (~US$9.26/invoice)
View real-time statuses, spend,
budget, audit trail, analytics to make
more informed decisions
SMEs find it hard to secure financing.
Audit trails + hashed on Blockchain,
aids financing assessment.
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Our difference - a compelling network effect & “stickiness”
: Doxa Core Platform
One Enlarged Ecosystem
All data & documents reside in Doxa core platform
All buyers & suppliers connect in Doxa core platform
Vertical 1 Vertical 2
Vertical 3
Vertical 5, 6 … … n
>80%
Success in Supplier
Onboarding
Buyer A
Buyer B
Buyer C
Supplier E
Also Buyer H
Supplier D
Also Buyer G
Supplier C
Also Buyer F
Supplier B
Also Buyer E
Supplier A
Also Buyer D
Buyer
G
Developer
✓
Built Environment
✓
Many-to-Many#
“Single Sign-On” for
Businesses
One login to connect
with any organisation
# Patent Pending
Continuous
Enhancements
We don’t stop there.
We’re continuously
enhancing and adding
features throughout
the time users use
Doxa Connex.
Zero Cost
These enhancements
come at no additional
cost users, unlike
typical vendors
charging you
additional fees for
customisation.
Enhancements Engine
Main
Con
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2019 2020 2021 2022
Milestones
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Doxa
Incorporated
Raised ‘Friends &
Family’ Round
Approved as NTP VAS
(Singapore Customs)
Expanded
to Malaysia
Peppol e-Invoicing
Access Point (AP)
Provider
Strategic
Partnership
Construction
Module
(Procurement)
Construction
Module
(Sub-Con)
Addition &
Alteration Module
Developer
Module
Financing
Module
Analytics
Module
Built
Environment
Clients
Procure-to-Pay
(Core)
Strategic
Partnership
Strategic
Partnership
Series A
Round
ISO27001/20000
certification
R&D Started
(Core)
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RISING STAR AWARD EMERGING ENTERPRISE AWARD
Top 15 Finalists
Market Adoption
Market Recognition
Built Environment - our traction
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The Time is Now!
The Time is Now!
• Proven business yet no direct competition in APAC
• Strong pipeline of reputable developers and contractors
• Network effect: Each new user drives exponential adoption
• Partnership with banks brings new qualified clients
• Transaction volume will drive data analytics
• Regional markets have similar workflow
Experienced & Diverse Team
An unconventional but successful mix of leaders & technical experts
to reach a traditional market with cutting-edge Enterprise SaaS
7 Renowned Companies
We have been adopted by 7 big players from the Built
Environment (BE), with a combined revenue in excess of over
S$2.5b
+ approx. 300 suppliers
>60 years of combined experience
>S$185m Serviceable Market
Across SG, MY, ID
We have a clear scaling and expansion strategy, starting with BE
and taking new verticals through already available product
features.
Built Environment - opportunity to be the dominant platform for Singapore & region
Pre-Series A: Built Environment
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Ramp up Sales & Marketing
• Increase headcount from 4 to 13
• BDM: Client acquisition
• Financing & Data Analytics Services
• Leveraging Partners: Banks, ERP Re-sellers
Strengthen Product Offerings
• Existing: Construction, Developer, Financing
• New: Mobile apps, Sourcing, Data Analytics
• Integration with 3rd-party applications
Built Environment – accelerate adoption
Expand outside Singapore
• Malaysia: early adopters identified, leveraging
local banks
• Indonesia: Very large addressable market, co-
founder’s local network
Drive usage and stickiness
• Implementation Specialist: standardise process
to scale implementation
• Customer care: customer care website,
helpdesk management for Buyers and Vendors
Built Environment - opportunity to be the dominant platform for Singapore & region
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Series A: new verticals
One Enlarged Ecosystem
All data & documents reside in Doxa core platform
All buyers & suppliers connect in Doxa core platform
Vertical 1 Vertical 2
Vertical 3
Vertical 5, 6 … … n
Buyer A
Buyer B
Buyer C
Supplier E
Supplier D
Also Buyer
Supplier C
Supplier B
Supplier A
Buyer
Built Environment
✓
Supplier
New Verticals - take advantage of our cross-industry collaborative platform & capabilities from Built Environment
PURCHASING
LEASING
PAYMENTS
DASHBOARD &
REPORTS
FINANCING
RENTAL
SOURCING MOBILE APPS
DATA
ANALYTICS
3RD PARTY
INTEGRATION
ü Ready applications for
new verticals
ü Leverage partnership
with banks on new
verticals
ü Less enhancements,
quicker development
ü Lower cost of
development for each
new Vertical
Modules