Key elements include:
Inbound marketing tactics being used to drive leads.
Programmatic buying strategies for now and the future.
The influence of mobile device adoption on automation.
A look at how behavioral data is being tied in with B2B marketing automation programs
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E marketer marketing_automation_roundup
1. DECEMBER 2013
eMarketer
Marketing
Automation Roundup
Automation now touches more of the marketing landscape than
ever before, and business-to-business and business-to-consumer
marketers alike are taking it up to improve their businesses.
eMarketer has curated a roundup of key trends, statistics and
information relevant to marketers looking to automate anything
from lead generation to CRM and beyond.
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