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E taxi

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Vladimir Baydin
Vladimir Baydin

The document analyzes the Moscow taxi market, estimating its value at $600 million with 70,000 total drivers but only 16,000 legal drivers. It examines the top mobile taxi applications operating in Moscow including Yandex Taxi, GetTaxi, InTaxi, Wheely, and Uber, providing details on their sales, fees, number of drivers, response times, and business models. Options and pricing structures for each service are also reviewed.

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E-taxi Moscow market: mobile applications Baydin Vladimir Moscow, Jan14
Moscow taxi market overview Market value estimation ~$600M Taxi drivers ~70K Legal taxi drivers ~16K Daily legal orders ~80K Average check ~$20 2
Mobile applications Service Sales 2013 Fee Drivers Moscow market share Cities Pick up time Yandex-taxi 3-4 MUSD 5% 20 K More realistic figure is 10 K* ~10% Moscow, St.Petersbourg, Voronezh 8 min officially More realistic ~1015 min GetTaxi 4-6 MUSD 15% 4K 5-7% Moscow, St.Petersbourg 12 min InTaxi 1-2 MUSD 10% 2 K In Moscow, 30 K in regions 2-3% 53 cities in Russia 10-12 min Wheely 0.2-0.3 MUSD 20% <100 <1% Moscow 10-15 min Uber n/a n/a n/a n/a Moscow 10-15 min * Many drivers use Yandex-taxi, GetTaxi and InTaxi 3
Business model Service Business-model Price level Drivers requirements Ratings system Yandex-taxi Dispatching model based upon agency fees. Yandex-taxi works with independent taxi companies with different price policy. Different Low System includes customers bands (from 1 to 5) with extremely high influence on daily basis. Receiving 4 or less means that driver will be limited with potential orders next day. Such situation leads to high level of an usual average band which is more than 4.9 GetTaxi Service-based model with flat price for all drivers. Get taxi works with taxi companies but certifies every driver. Flat price High, approximately only 20-30% became drivers Company uses customers ratings to estimate the quality of service on monthly basis. InTaxi Works with different taxi companies but uses them as subcontractors. Company negotiates with customers directly on behalf of InTaxi. Flat price - Do not use ratings. 4
Options and prices Service Options Platforms Minimum price Comments Yandex-taxi •Conditioning •Not smoking driver •Free smoking •Animals transferring •Booster chair •Estate car •Payment receipt •Non-cash payment (banking card or yandex-money •Android •iOs •Windows Phone Depends on taxi company, approximately $10 per 20 min - GetTaxi •Wi-fi •Non-cash payment (banking card) •Android •iOs $8.8 per 20 min Focus on b2b market. ~1.5K corporate customers. Works only inside TTK (Third Transportation Ring). InTaxi •Conditioning •Not smoking driver •Booster chair •Loyalty program •Android •iOs $10 per 20 min - Wheely •Possibility to make notes •Only non-cash payment •Full price evaluation •Designated driver •Android •iOs •Windows Phone $19.1 per 20 min Only business and premium cars Uber •Only non-cash payment •Payment receipt •Android •iOs $10-11.25 per 20 min Launched in the end of 2013 5
Contacts Baydin Vladimir E-mail: vbaydin@json.ru +7 (916) 268-44-67

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E taxi

  • 1. E-taxi Moscow market: mobile applications Baydin Vladimir Moscow, Jan14
  • 2. Moscow taxi market overview Market value estimation ~$600M Taxi drivers ~70K Legal taxi drivers ~16K Daily legal orders ~80K Average check ~$20 2
  • 3. Mobile applications Service Sales 2013 Fee Drivers Moscow market share Cities Pick up time Yandex-taxi 3-4 MUSD 5% 20 K More realistic figure is 10 K* ~10% Moscow, St.Petersbourg, Voronezh 8 min officially More realistic ~1015 min GetTaxi 4-6 MUSD 15% 4K 5-7% Moscow, St.Petersbourg 12 min InTaxi 1-2 MUSD 10% 2 K In Moscow, 30 K in regions 2-3% 53 cities in Russia 10-12 min Wheely 0.2-0.3 MUSD 20% <100 <1% Moscow 10-15 min Uber n/a n/a n/a n/a Moscow 10-15 min * Many drivers use Yandex-taxi, GetTaxi and InTaxi 3
  • 4. Business model Service Business-model Price level Drivers requirements Ratings system Yandex-taxi Dispatching model based upon agency fees. Yandex-taxi works with independent taxi companies with different price policy. Different Low System includes customers bands (from 1 to 5) with extremely high influence on daily basis. Receiving 4 or less means that driver will be limited with potential orders next day. Such situation leads to high level of an usual average band which is more than 4.9 GetTaxi Service-based model with flat price for all drivers. Get taxi works with taxi companies but certifies every driver. Flat price High, approximately only 20-30% became drivers Company uses customers ratings to estimate the quality of service on monthly basis. InTaxi Works with different taxi companies but uses them as subcontractors. Company negotiates with customers directly on behalf of InTaxi. Flat price - Do not use ratings. 4
  • 5. Options and prices Service Options Platforms Minimum price Comments Yandex-taxi •Conditioning •Not smoking driver •Free smoking •Animals transferring •Booster chair •Estate car •Payment receipt •Non-cash payment (banking card or yandex-money •Android •iOs •Windows Phone Depends on taxi company, approximately $10 per 20 min - GetTaxi •Wi-fi •Non-cash payment (banking card) •Android •iOs $8.8 per 20 min Focus on b2b market. ~1.5K corporate customers. Works only inside TTK (Third Transportation Ring). InTaxi •Conditioning •Not smoking driver •Booster chair •Loyalty program •Android •iOs $10 per 20 min - Wheely •Possibility to make notes •Only non-cash payment •Full price evaluation •Designated driver •Android •iOs •Windows Phone $19.1 per 20 min Only business and premium cars Uber •Only non-cash payment •Payment receipt •Android •iOs $10-11.25 per 20 min Launched in the end of 2013 5