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E&E ppt.pptx
- 1. SUBMITTED BY: JIJO K CHERIAN KAMAL
- 2. EXECUTIVE SUMMARY • A Business Plan identifies key areas of your business so you can maximize the time you spend on generating income. • Key investors will want to look at your Business Plan before providing capital. • A Business Plan helps you start and keep your business on a successful path. • You should prepare a Business Plan, although, in reality, many small business owners do not.
- 3. WHAT IS A BUSINESS PLAN? • A Business Plan is a written document that defines the goals of your business and describes how you will attain those goals. • A Business Plan is worth your considerable investment of time, effort, and energy. • A Business Plan sets objectives, defines budgets, engages partners, and anticipates problems before they occur.
- 4. GOALS OF A BUSINESS PLAN • Evaluate feasibility of the idea • Development of strategy • Entry, early growth, acquisition, harvest, etc. • Assist in obtaining resources/approval • Establish credibility
- 5. 10 REASONS WHY YOU NEED A STRONG BUSINESS PLAN 1. To attract investors. 2. To see if your business ideas will work. 3. To outline each area of the business. 4. To set up milestones. 5. To learn about the market. 6. To secure additional funding or loans. 7. To determine your financial needs. 8. To attract top-level people. 9. To monitor your business. 10. To devise contingency plans.
- 6. 10 MUST ANSWER QUESTIONS • How large is your addressable market? • How fast is the market growing? • Who’s make up your management team? • What’s your “secret sauce?” • What are the barriers to entry/competitive advantage? • What do your 5 year financials look like? • What’s your path to profitability? • Why is this a company versus a product/service? • Who’s your competition and how do you beat them? • Why can’t Microsoft do this? (or name any big, established company…)
- 7. ELEMENTS OF A SUCCESSFUL PLAN • Clear description of the idea • Overview of industry to suggest need/opportunity • Evidence that demand exists (or can be created or stolen) • Clear description of resource requirements: • marketing, operations, financing • Background of management team • Schedule • Discussion of risks, rewards, and offer
- 8. HOW DETAILED SHOULD YOUR PLAN BE? • Business plans differ widely in their length, appearance, content, and the emphasis placed on different aspects of the business. • Depending on your business and your intended use, you may need a very different type of Business Plan: • Mini-plan: Less emphasis on critical details. Used to test your assumptions, concept, and measure the interest of potential investors. • Working Plan: Almost total emphasis on details. Used continuously to review business operations and progress. • Presentation Plan: Emphasis on marketability of the business concept. Used to give information about the business to bankers, venture capitalists, and other external resources.
- 9. ASSEMBLING A BUSINESS PLAN • Every Business Plan should include some essential components: • Overview of the Business: Describes the business, including its products and services. • The Marketing Plan: Describes the target market for your product and explains how you will reach that market. • The Financial Management Plan: Details the costs associated with operating your business and explains how you will pay for those costs, including the amount of financing you may need. • The Operations and Management Plan: Describes how you will manage the core processes of your business, including use of human resources.
- 10. SEVEN COMMON PARTS OF A GOOD BUSINESS PLAN • Business plans must help investors understand and gain confidence on how you will meet your customers’needs. • Seven common parts of a good Business Plan are: 1. Executive Summary 2. Business Concept 3. MarketAnalysis 4. Management Team 5. Marketing Plan 6. Financial Plan 7. Operations and Management Plan
- 11. THANK YOU