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Efactor - Business Plan Writing

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EFactor Global
EFactor Global

Business Plan Writing - A Roadmap to Success Author : Eva Hukshorn, partner EFactor http://www.efactor.com

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Business Plan Writing A Roadmap to Success Author : Eva Hukshorn, partner EFactor
1. Efactor is a Smart Network that matches entrepreneurs with the very people who can help them grow 2. Finding Business Partners: from partners to investors, from coaches to customers 3. Largest Entrepreneurial Network in the World with 1mio members in 185 countries 4. An online community Offering you a network, knowledge, events, and every business resources you need to succeed @ discount! 5. GO Online, fix your personal profile & company profile and get MATCHED! It’s not about connections - it’s about the right ones…
A Solid Business Plan is Important : Luck is For The Unprepared! Business plan: learn to Live & Breath your company, market and customers. Business plan as a tool: • Systematic approach for mapping your idea • Focus • Entry strategy • Identifying gaps: knowledge, experience, specialists • Checklist of resources • Communication tool • Practice Business plan is for YOU and YOUR SUCCESS! Business Plan = Guidebook for the Founder
Some Basic Ingredients to Start a Successful Company 3 Key Elements of Life: Ideas, People and Money
Take a Different Approach, Become Your Own Investor • Your own investment does not consist only of time spend • Become as critical as your external investors would be • Your Team is as important as your idea • Money is the end-game of the investor, so is yours You are the biggest investor of them all!
Evolution of Your Startup Life YOUR IDEA • Time Spend: 6-9 months • describe the problem you are solving for whom • Test for outside interest YOUR BUSINESS PLAN • Time spend: 2-3 months • details of the execution process • 5 years, 3 phases, 1st phase 18 months explicit YOUR COMPANY • Time spend: ? • Structure tasks, weekly, monthly • Success = old investors out, new investors in 9-12 months Preparation Before Launch 1 2 3
Content to Cover in Your Founder’s Guidebook
Your Idea: Preparation  Problem to be solved  Target group  Need by target group  Unique selling point  Technical details  Comparable product competitors  Superiority of your product  Duplicable  Protection  Costs of production
Your Idea: Business Plan Content 1. Illustrate & quantify 2. Content: 1. Name of product or serve 2. Name of founder 3. Illustration of product or serves 4. Description 5. Benefit 6. Unique selling point 7. Protection 8. Description target group & market 9. Revenue model
Marketing & Sales: Preparation  Competitive advantage  Competitors  Substitutes  Describe customer  Choice target segment  Size market  Market share  Market price  Communication  Distribution
Marketing & Sales : Business Plan Content
Marketing & Sales : Business Plan Content
Management Team: Preparation  Members & Responsibilities  Credentials  Founders  Skills  Missing skills  Expansion  Motivation  Advisors  Contracts  Operational procedures
Management Team: Business Plan Content
Organization : Preparation  Business model and supply chain  Activities in-house  Activities outsourced  License  Main focus business model  Organization chart  Team expansion and costs  Corporate culture  Picking partners  Your added value
Finance : Preparation  Assumptions  Cash flows next 18 months  Cash flow next 3-5 years  Profit & Loss next 3-5 years  Balance sheet next 3-5 years  Ratio’s & drivers  Break-even point  Capital need until break-even  Capital need best-case  Capital need worst-case
SWOT Analysis : Know Thyself INTERNAL : Strength & Weakness EXTERNAL : Opportunities & Threats • Resources: financial intellectual • Customer service • Efficiency • Competitive advantages • Infrastructure • Quality & price • Delivery Time • Costs • Capacity • Personnel / management • Organizational structure • Political • Legal • Economic condition market • Expectations of stake & shareholders • Technology • Public expectations • Competitive environment • Barriers to entry • Commodity prices • Amount of customers • Structure of suppliers
Funding : Preparation  Capital need until break-even  Capital in up- & downside case  How many funding rounds  Own funds available  External funds needed  Deal: money versus equity/debt  Terms & conditions  Investor type  Return on investment  Exit
A Summary of Your Vision and Strategy : Your Milestone Overview
Conclusion & Final Remarks CONTENT & QUESTIONS for preparation Don’ts: 1. Quick validation 2. Sales most relevant 3. Delete trial balloons 4. Wrong audience 5. Advisor plague 6. Poor understanding financials 7. Poor understanding product 8. Underestimate competition 9. Low pricing strategy 10. Under-define capital requirements DO: BE PREPARED!! Next webinar = July 3: Pitching & Presentation – 3 Minutes, 1 Impression Business plan writing = Roadmap to success!
Visit Now http://www.efactor.com/ https://www.facebook.com/efactor http://www.twitter.com/efactor
Thank You! This document was prepared by Eva Hukshorn. Several people and organizations have inspired her to write this presentation, amongst which are, but not limited to the Founders of Efactor, McKinsey & Company/New Venture, BiTs, ABN AMRO/RBS

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Efactor - Business Plan Writing

  • 1. Business Plan Writing A Roadmap to Success Author : Eva Hukshorn, partner EFactor
  • 2. 1. Efactor is a Smart Network that matches entrepreneurs with the very people who can help them grow 2. Finding Business Partners: from partners to investors, from coaches to customers 3. Largest Entrepreneurial Network in the World with 1mio members in 185 countries 4. An online community Offering you a network, knowledge, events, and every business resources you need to succeed @ discount! 5. GO Online, fix your personal profile & company profile and get MATCHED! It’s not about connections - it’s about the right ones…
  • 3. A Solid Business Plan is Important : Luck is For The Unprepared! Business plan: learn to Live & Breath your company, market and customers. Business plan as a tool: • Systematic approach for mapping your idea • Focus • Entry strategy • Identifying gaps: knowledge, experience, specialists • Checklist of resources • Communication tool • Practice Business plan is for YOU and YOUR SUCCESS! Business Plan = Guidebook for the Founder
  • 4. Some Basic Ingredients to Start a Successful Company 3 Key Elements of Life: Ideas, People and Money
  • 5. Take a Different Approach, Become Your Own Investor • Your own investment does not consist only of time spend • Become as critical as your external investors would be • Your Team is as important as your idea • Money is the end-game of the investor, so is yours You are the biggest investor of them all!
  • 6. Evolution of Your Startup Life YOUR IDEA • Time Spend: 6-9 months • describe the problem you are solving for whom • Test for outside interest YOUR BUSINESS PLAN • Time spend: 2-3 months • details of the execution process • 5 years, 3 phases, 1st phase 18 months explicit YOUR COMPANY • Time spend: ? • Structure tasks, weekly, monthly • Success = old investors out, new investors in 9-12 months Preparation Before Launch 1 2 3
  • 7. Content to Cover in Your Founder’s Guidebook
  • 8. Your Idea: Preparation  Problem to be solved  Target group  Need by target group  Unique selling point  Technical details  Comparable product competitors  Superiority of your product  Duplicable  Protection  Costs of production
  • 9. Your Idea: Business Plan Content 1. Illustrate & quantify 2. Content: 1. Name of product or serve 2. Name of founder 3. Illustration of product or serves 4. Description 5. Benefit 6. Unique selling point 7. Protection 8. Description target group & market 9. Revenue model
  • 10. Marketing & Sales: Preparation  Competitive advantage  Competitors  Substitutes  Describe customer  Choice target segment  Size market  Market share  Market price  Communication  Distribution
  • 11. Marketing & Sales : Business Plan Content
  • 12. Marketing & Sales : Business Plan Content
  • 13. Management Team: Preparation  Members & Responsibilities  Credentials  Founders  Skills  Missing skills  Expansion  Motivation  Advisors  Contracts  Operational procedures
  • 15. Organization : Preparation  Business model and supply chain  Activities in-house  Activities outsourced  License  Main focus business model  Organization chart  Team expansion and costs  Corporate culture  Picking partners  Your added value
  • 16. Finance : Preparation  Assumptions  Cash flows next 18 months  Cash flow next 3-5 years  Profit & Loss next 3-5 years  Balance sheet next 3-5 years  Ratio’s & drivers  Break-even point  Capital need until break-even  Capital need best-case  Capital need worst-case
  • 17. SWOT Analysis : Know Thyself INTERNAL : Strength & Weakness EXTERNAL : Opportunities & Threats • Resources: financial intellectual • Customer service • Efficiency • Competitive advantages • Infrastructure • Quality & price • Delivery Time • Costs • Capacity • Personnel / management • Organizational structure • Political • Legal • Economic condition market • Expectations of stake & shareholders • Technology • Public expectations • Competitive environment • Barriers to entry • Commodity prices • Amount of customers • Structure of suppliers
  • 18. Funding : Preparation  Capital need until break-even  Capital in up- & downside case  How many funding rounds  Own funds available  External funds needed  Deal: money versus equity/debt  Terms & conditions  Investor type  Return on investment  Exit
  • 19. A Summary of Your Vision and Strategy : Your Milestone Overview
  • 20. Conclusion & Final Remarks CONTENT & QUESTIONS for preparation Don’ts: 1. Quick validation 2. Sales most relevant 3. Delete trial balloons 4. Wrong audience 5. Advisor plague 6. Poor understanding financials 7. Poor understanding product 8. Underestimate competition 9. Low pricing strategy 10. Under-define capital requirements DO: BE PREPARED!! Next webinar = July 3: Pitching & Presentation – 3 Minutes, 1 Impression Business plan writing = Roadmap to success!
  • 21. Visit Now http://www.efactor.com/ https://www.facebook.com/efactor http://www.twitter.com/efactor
  • 22. Thank You! This document was prepared by Eva Hukshorn. Several people and organizations have inspired her to write this presentation, amongst which are, but not limited to the Founders of Efactor, McKinsey & Company/New Venture, BiTs, ABN AMRO/RBS