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Effortless Interfaces for Appified TV

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This paper discusses efforts to bring interactivity to television through "appified" TV. It argues that current interactive TV is limiting due to closed platforms and slow iteration. The paper envisions dispersing TV rendering and interactivity across multiple screens through automated content synchronization and apps. This would make TV more like the web, allowing familiar ways for studios, networks and third parties to create, publish and iterate TV apps. Ongoing work includes characterizing TV apps and developing an app framework and techniques for auto-configuring UI across contexts. The goal is to retain the lightweight experience of traditional TV while bringing more interactivity through an "appified" model.

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Effortless Interfaces for Appified TV Venu Vasudevan | Betaworks | Motorola Mobility Co-authors. Silviu Chiricescu. Jehan Wickramasuriya. Gilles Drieu. Sriram Yadavalli. Paper @https://sites.google.com/site/appweb2012/home/workshop-program MOTOROLA and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC. All other trademarks are the property of their respective owners. © 2011 Motorola Mobility, Inc. All rights reserved.
Betaworks WWW 2012 : Workshop on Appification of the Web Page 2 TV is .. Just works Turns on in an instant Others will have watched what I watch Episodic ; Structured Not demanding Future of Television Workshop, MIT Media Lab 2011 4/23/12
Betaworks WWW 2012 : Workshop on Appification of the Web Page 3 TV is .. 4B users Just works Turns on in an instant Others will have watched what I $70B ad rev watch Episodic ; Structured Not demanding needs interactivity to grow 4/23/12
Betaworks WWW 2012 : Workshop on Appification of the Web Page 4 Users want interactive TV .. THR Study 2012 4/23/12
Betaworks WWW 2012 : Workshop on Appification of the Web Page 5 Interactivity on TV = Limiting content Developer View quirky s/w platforms !open ecosystem low middleware headroom slow iteration device 4/23/12
Betaworks WWW 2012 : Workshop on Appification of the Web Page 6 Interactive TV. Dispersion across screens behind Moore’s rendering separate & Automated synchronize Content Reco. (ACR) Other. beyond Moore’s interactivity 4/23/12
Betaworks WWW 2012 : Workshop on Appification of the Web Page 7 Interactive TV. Atomization into Apps studio mso No new learning curve studio host cast Familiar & fast ways to create | publish | iterate capability player fans Own analytics & customer 3rd pty
Betaworks WWW 2012 : Workshop on Appification of the Web Page 8 Dual Screen adoption? 2011. 200-250 apps (Android+iOS) 2012. ~1500, 2/3rd social 2.2 M viewers Nielsen 100 K dual screen users (week 1) 500 K plays GigaOm. TV Apps: Evolution from Novelty to Mainstream with promising content proof pts .. Pervasive Multitasking  growing TV app population 4/23/12
Betaworks WWW 2012 : Workshop on Appification of the Web Page 9 this paper .. Growing app population Limited user attention studio mso studio host Just works Retaining the Turns on in an instant cast lightweightness of TV Others will have watched what I watch player in an appified world. Episodic ; Structured fans Not demanding 3rd pty
Betaworks WWW 2012 : Workshop on Appification of the Web Page 10 Characterizing TV Apps. (1st screen) content = user ‘app intent’ app exposure | invocation triggered by content specifics channel (ESPN2) | pgm (SportsCenter) | league (NFL) | episode app invocation triggered by content sync point specialized detectors (e.g. ConnecTv TV timeout) app data parameterized by program metadata (e.g. Twitter hashtag) parameterized by program data visual conversations (visual q&a, telestrator), image scramblers © 2011 Motorola Mobility, Inc. 4/23/12
Betaworks WWW 2012 : Workshop on Appification of the Web Page 11 Characterizing TV Apps Possibly ephemeral (e.g. Oscars App) affects temporality|priority of recommendations Interstitial & Re-entrant (vs session-to-completion) suspend-resume support in app platform Designing for Partial | Divided Attention auto-configure UI to device modality, environment Concurrent not common in Tablet UI’s : recent increase in focus © 2011 Motorola Mobility, Inc. 4/23/12
Betaworks WWW 2012 : Workshop on Appification of the Web Page 12 TV App Framework Few TV containers | Numerous Apps Container Services scoped recommendation 1st screen sync & share (metadata + data) suspend-resume auto-configuring UI (context with a twist) .. © 2011 Motorola Mobility, Inc. 4/23/12
Betaworks WWW 2012 : Workshop on Appification of the Web Page 13 Auto-configuring UI Support : Design Focus Adaptation= power tool for app developer not user knob Sufficient expressive power with minimal learning curve not maximally expressive (constraint language), high learning curve, high non- determinism in result Converging to ‘good’ adaptation rules thru faster trial & error not necessarily provably good © 2011 Motorola Mobility, Inc. 4/23/12
Betaworks WWW 2012 : Workshop on Appification of the Web Page 14 Auto-configuring UI Support : Design Focus Sufficient expressive power with minimal learning curve Simplify information model : quantize context parameters Adaptation rules (ultimately) CSS3 Media Queries like with context pred App context wrapper determines (dis)allowable reconfigurations Container chooses within the permissible set Converging to ‘good’ adaptation rules thru faster trial & error Record & replay synthetic or real context streams against app collectives Capture and annotate app behavior for design storytelling © 2011 Motorola Mobility, Inc. 4/23/12
Betaworks WWW 2012 : Workshop on Appification of the Web Page 15 Ongoing .. •  User study : beyond the closed world of TV apps (mixed interface – sports TV + core tablet apps e.g. email) •  Understanding synchrony vs designed dissonance –  Use second screen to be in touch with what you’re *not* watching –  Hybrid-app model (Orchestrating mix of Android + Web Apps) © 2011 Motorola Mobility, Inc. 4/23/12
Betaworks WWW 2012 : Workshop on Appification of the Web Page 16 QUESTIONS? venu.vasudevan@motorola.com © 2011 Motorola Mobility, Inc. 4/23/12

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Effortless Interfaces for Appified TV

  • 1. Effortless Interfaces for Appified TV Venu Vasudevan | Betaworks | Motorola Mobility Co-authors. Silviu Chiricescu. Jehan Wickramasuriya. Gilles Drieu. Sriram Yadavalli. Paper @https://sites.google.com/site/appweb2012/home/workshop-program MOTOROLA and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC. All other trademarks are the property of their respective owners. © 2011 Motorola Mobility, Inc. All rights reserved.
  • 2. Betaworks WWW 2012 : Workshop on Appification of the Web Page 2 TV is .. Just works Turns on in an instant Others will have watched what I watch Episodic ; Structured Not demanding Future of Television Workshop, MIT Media Lab 2011 4/23/12
  • 3. Betaworks WWW 2012 : Workshop on Appification of the Web Page 3 TV is .. 4B users Just works Turns on in an instant Others will have watched what I $70B ad rev watch Episodic ; Structured Not demanding needs interactivity to grow 4/23/12
  • 4. Betaworks WWW 2012 : Workshop on Appification of the Web Page 4 Users want interactive TV .. THR Study 2012 4/23/12
  • 5. Betaworks WWW 2012 : Workshop on Appification of the Web Page 5 Interactivity on TV = Limiting content Developer View quirky s/w platforms !open ecosystem low middleware headroom slow iteration device 4/23/12
  • 6. Betaworks WWW 2012 : Workshop on Appification of the Web Page 6 Interactive TV. Dispersion across screens behind Moore’s rendering separate & Automated synchronize Content Reco. (ACR) Other. beyond Moore’s interactivity 4/23/12
  • 7. Betaworks WWW 2012 : Workshop on Appification of the Web Page 7 Interactive TV. Atomization into Apps studio mso No new learning curve studio host cast Familiar & fast ways to create | publish | iterate capability player fans Own analytics & customer 3rd pty
  • 8. Betaworks WWW 2012 : Workshop on Appification of the Web Page 8 Dual Screen adoption? 2011. 200-250 apps (Android+iOS) 2012. ~1500, 2/3rd social 2.2 M viewers Nielsen 100 K dual screen users (week 1) 500 K plays GigaOm. TV Apps: Evolution from Novelty to Mainstream with promising content proof pts .. Pervasive Multitasking  growing TV app population 4/23/12
  • 9. Betaworks WWW 2012 : Workshop on Appification of the Web Page 9 this paper .. Growing app population Limited user attention studio mso studio host Just works Retaining the Turns on in an instant cast lightweightness of TV Others will have watched what I watch player in an appified world. Episodic ; Structured fans Not demanding 3rd pty
  • 10. Betaworks WWW 2012 : Workshop on Appification of the Web Page 10 Characterizing TV Apps. (1st screen) content = user ‘app intent’ app exposure | invocation triggered by content specifics channel (ESPN2) | pgm (SportsCenter) | league (NFL) | episode app invocation triggered by content sync point specialized detectors (e.g. ConnecTv TV timeout) app data parameterized by program metadata (e.g. Twitter hashtag) parameterized by program data visual conversations (visual q&a, telestrator), image scramblers © 2011 Motorola Mobility, Inc. 4/23/12
  • 11. Betaworks WWW 2012 : Workshop on Appification of the Web Page 11 Characterizing TV Apps Possibly ephemeral (e.g. Oscars App) affects temporality|priority of recommendations Interstitial & Re-entrant (vs session-to-completion) suspend-resume support in app platform Designing for Partial | Divided Attention auto-configure UI to device modality, environment Concurrent not common in Tablet UI’s : recent increase in focus © 2011 Motorola Mobility, Inc. 4/23/12
  • 12. Betaworks WWW 2012 : Workshop on Appification of the Web Page 12 TV App Framework Few TV containers | Numerous Apps Container Services scoped recommendation 1st screen sync & share (metadata + data) suspend-resume auto-configuring UI (context with a twist) .. © 2011 Motorola Mobility, Inc. 4/23/12
  • 13. Betaworks WWW 2012 : Workshop on Appification of the Web Page 13 Auto-configuring UI Support : Design Focus Adaptation= power tool for app developer not user knob Sufficient expressive power with minimal learning curve not maximally expressive (constraint language), high learning curve, high non- determinism in result Converging to ‘good’ adaptation rules thru faster trial & error not necessarily provably good © 2011 Motorola Mobility, Inc. 4/23/12
  • 14. Betaworks WWW 2012 : Workshop on Appification of the Web Page 14 Auto-configuring UI Support : Design Focus Sufficient expressive power with minimal learning curve Simplify information model : quantize context parameters Adaptation rules (ultimately) CSS3 Media Queries like with context pred App context wrapper determines (dis)allowable reconfigurations Container chooses within the permissible set Converging to ‘good’ adaptation rules thru faster trial & error Record & replay synthetic or real context streams against app collectives Capture and annotate app behavior for design storytelling © 2011 Motorola Mobility, Inc. 4/23/12
  • 15. Betaworks WWW 2012 : Workshop on Appification of the Web Page 15 Ongoing .. •  User study : beyond the closed world of TV apps (mixed interface – sports TV + core tablet apps e.g. email) •  Understanding synchrony vs designed dissonance –  Use second screen to be in touch with what you’re *not* watching –  Hybrid-app model (Orchestrating mix of Android + Web Apps) © 2011 Motorola Mobility, Inc. 4/23/12
  • 16. Betaworks WWW 2012 : Workshop on Appification of the Web Page 16 QUESTIONS? venu.vasudevan@motorola.com © 2011 Motorola Mobility, Inc. 4/23/12