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EID-Package-7AWI.pdf

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SuShiL S
SuShiL S

This document provides statistics and information about the 7awi media network and the opportunities it offers for advertising and marketing during Ramadan. Some key details include: - The 7awi network had 5.4 million unique users in January 2020 with most being mobile users. - It offers various advertising solutions like social media posts, videos, branded content, surveys and more to connect brands with audiences during Ramadan. - The network's properties like Layalina Snapchat Discover see high engagement with hundreds of thousands of unique viewers per story. - Advertising formats mentioned include snap ads, editorial snaps, mailshots, video production, and various high impact mobile and desktop advertising solutions.

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Ramadan & Eid Offering 2020
5.4 Million Unique Users 90% Mobile 36% returning visitors 8.4 Million Visits 34.3 Million Page Views 19.5 Million Social Media Fans 0:01:56 Avg. Visit Duration Jan 2020 figures
Page Views 22M Arabic Lifestyle, Fashion, celebrity & entertainment destination. Shine More! ‫أكثر‬ ‫تألقي‬ Unique Visitors 4.2M Page Views 5.8M Unique Visitors 528K Page Views 572K The Middle East leading motor destination. Buckle Up & Go! ‫الحزام‬ ‫اربط‬ ‫وانطلق‬ Unique Visitors 175K Page Views 4.7M You’re the man! stay connected on the latest innovations, technology, lifestyle, celebrities and sports Stay on Top! ‫الطليعة‬ ‫في‬ ‫ن‬ُ‫ك‬ Unique Visitors 290K Page Views 288K From your connected device, we show you the world! Discover the World ‫العالم‬ ‫اكتشف‬ Unique Visitors 114K Page Views 424K The name says it all! The Middle East Leading Fashion destination Set the trends! ‫أكثر‬ ‫اكشخي‬ Unique Visitors 95K Get ready for unlimited content snacking! The Buzzfeed of the region ‫رائج‬ ‫دوما‬ ‫رائج‬ 7awi Family Page Views 165K All what you need to know about your hair care, latest hair styles and more! Set the trends! ‫جمالك‬ ‫تاج‬ ‫شعرك‬ Unique Visitors 32K Jan 2020 figures Access to more than 5M Users Online Research and panel management solution You act better when you are sure Panel Size 120K
10.5M Fans 3.5M Subscribers 1M Followers Fashion, Lifestyle, Celebrities, Autos, Entertainment, Videos, Technology… 19.5 MILLION OVER Social Followers Our Social Numbers Speak!
Our Snapchat Numbers Speak!
87% 13% Daily Active Users (Avg) 850K Monthly Active Users 6 Million 85% 15% Daily Active Users (Avg) 700K Monthly Active Users 4.8 Million 85% 15% Daily Active Users (Avg) 522 K Monthly Active Users 3.7 Million 85% 15% Daily Active Users (Avg) 63 K Monthly Active Users 435 K June 2019 figures Layalina Snap chat Discover Jan 2020 figures Global GCC KSA UAE
65% 35% Daily Active Users (Avg) 1.2 Million Monthly Active Users 8.7 Million Global GCC KSA UAE 65% 35% Dily Active Users (Avg) 1.1 Million Monthly Active Users 7.7 Million 65% 35% Daily Active Users (Avg) 915K Million Monthly Active Users 6.2 Million 65% 35% Daily Active Users (Avg) 70 K Monthly Active Users 550 K June 2019 figures Ra2ej Snap chat Discover Jan 2020 figures
Reach your goals through leveraging our multiple, 360 innovative media solutions! What can we offer you? Social Media Display Advertising Market Research Content Advertorial SnapChat Discover Video
Ramadan Survey 2020 What can we offer you? Ramadan is an extreme test of impact and connectedness. For brands looking to connect with the right audience at the right time, building a campaign with data-driven insights is the right strategy! Understand shifts in your consumers’ behavior and get at an in-depth analysis: ❖ How shoppers behavior changes during Ramadan? ❖ Ramadan shopping trends and spending? ❖ Top brands? ❖ Media consumption? It’s time to plan for Ramadan!
The Ramadan Report is a must-have if you’re a brand planning to make an impact during Ramadan and Eid or an agency working to create winning campaigns for your clients. What can we offer you? Obtaining information during these three critical time periods will help: ❖ Understand shifts in consumer sentiments, behavior and media consumption. ❖ Get the opportunity to test, perfect and benchmark your campaign before, during and after Ramadan ❖ Assess your position compared to competitors, marketing strategies, social media presence, and consumer. Evaluate Track Plan Conducted over 3 waves: prior, during and after Ramadan Ramadan Survey 2020
A structured questionnaire will be designed by Istibyani. The survey will then be launched to consumers on our online panel as well as river sampling collecting data from all three countries. (Methodology) Total sample size: Ramadan Survey 2020 What can we offer you? Quantitative Online Survey 700 UAE 700 Egypt 600 KSA *Other markets can be added upon request.
Ramadan Survey 2020 – Ad-Ons What can we offer you? Ad Campaign Testing ❖ A very cost-effective approach. ❖ Measure and improve your marketing effectiveness. ❖ Determine if an ad has effectively increased awareness and the intent to purchase for your brand. ❖ Improve your reach of the target audience. Pre-ad survey Post-ad survey Live Link
What can we offer you? ❖ Benchmark the impact of your campaign on your brand, discover how your brand is perceived today. Find out awareness of your brand, purchase intent, perceptions and campaigns they recall before Ramadan. ❖ Build, manage and monitor your company’s brands. Use market analysis to assess your strengths and weaknesses as compared to your competitors. Brand Testing Ramadan Survey 2020 – Ad-Ons
While Content Marketing isn't anything new, it remains and continues to be a great marketing tool which creates interest in your products! It helps build brand awareness, customer loyalty and ultimately driving sales! Branded Content What can we offer you?
Full sponsorship option includes (Articles, Albums, Videos plus Innovative Advertising Solutions) Ramadan section full sponsorship – 100% SOV What can we offer you?
What can we offer you? ❖ Native Video Sponsorship, Yummy Homepage. ❖ Full section sponsorship 100% SOV (Articles, albums, Videos plus Innovative Advertising Solutions). Yummy, your ultimate food destination in Ramadan. Engage with your consumers, they are searching for you!
Branded PDF, Ramadan PDF Recipes Guide Book , Full Sponsorship. Provide your customers with 30 days recipes guide book, available for download throughout the month. and guess what? You can collect your users’ data! What can we offer you?
What can we offer you? Exclusive Sponsorship for Ramadan Imsakieh, can be customized per brand, available on both Mobile and Desktop, and across any site under 7awi network. Branded Ramadan Imsakieh Desktop Mobile
It’s time for brands to benefit from the highest users’ engagement across 7awi social media Platforms! Social Media Posts What can we offer you?
It’s time to pay serious attention to TikTok, one of the world’s most downloaded apps in recent years! gain the highest engagement rate on your videos! What can we offer you? Social Media Videos – TikTok The platform has over 500M active users worldwide! Source:https://bit.ly/38hFYs8
Great branded content, published at the right time, directed to the right audience helps influence conversions! 50K+ Subscribers across the network. Push Notification What can we offer you?
What can we offer you? Brands collaboration with Influencers Connect with your target audience instantly, directly and at a large scale, through real-life consumers, who got the power to motivate their followers to take desired actions, It’s the power of influencers marketing! Source:https://bit.ly/2vcLhvv Source:https://bit.ly/2TqYtVE List of influencers to be discussed with 7awi team, according to each brand’s/advertiser’s needs and nature of their product/services.
Advertisement positions which are located within Layalina Snap Stories (appear after every 3 snaps). Drive Snapchatters to your website,video, or app store page, all in a single swipe. Find the perfect way to reach your audience, and drive the results that matter to you! Layalina Snapchat Discover – Snap Ads What can we offer you?
❖ Ranked as # 1 channel in the region. ❖ Full access to our branded content, use our power! ❖ Direct reach to our users and audience, we speak their language! ❖ Each story generates around 300K+ Unique Viewers. ❖ Reflect articles with 10 seconds video that you see the first thing when you subscribe to Layalina Discover. Stories do NOT have link out. They serve to create a huge awareness and can direct the users to an editorial article. Layalina Snapchat Discover – Editorial Snaps Advertise Natively! What can we offer you?
Helps you catch your readers’ attention, maintain their interest and encourage them to take action. The best tool to measure your ROI! Branded Mailshots, 250K+ subscribers across 7awi network! What can we offer you?
What can we offer you? Video Production Video content represents around 74% of all Internet traffic source Can you afford to miss out on that? Suggested Ideas: Food and Beverage, Hospitality sector – Ramadan Iftar and Suhoor ❖ Short videos for the restaurant - visuals to be provided by the client (Live example).* ❖ FB live videos - Tours inside hotels/restaurants along with interviews with the chefs/managers talking about Ramadan activities. ❖ Customized video for a certain service - Top dishes to have in a certain hotel/restaurant during Ramadan, focuses on showing the chefs making these dishes (Live example). ❖ 2D Animated Videos (Live example). *Shooting by 7awi videographer is available upon request, additional cost applies. Source: https://bit.ly/2T21Bot
What can we offer you? Video Production Suggested Ideas: Jewelry sector – Eid Collection ❖ Short videos, which focus on displaying the jewelries. These will include using a model without showing her face, with a full focus on the products. visuals to be provided by the client * ❖ FB Live videos, capturing discounts in stores along with interviews’ coverage. ❖ Customized videos upon request, ideas to be discussed with 7awi video production team (Live example). Video content represents around 74% of all Internet traffic source Can you afford to miss out on that? *Shooting by 7awi videographer is available upon request, additional cost applies. Source: https://bit.ly/2T21Bot
What can we offer you? Through 7awi professional content and video production team, brands can connect with their audience in a very smart and digestible way. Video Production - Customized Cooking Videos Live Link Live Link
High Impact Advertising Solutions – Mobile Video Interstitial Exclusive and can be customized per brand! similar concept is available on Desktop. Live Link What can we offer you?
High Impact Advertising Solutions – Mobile Floating Video Ramadan Exclusive and can be customized per brand! similar concept is available on Desktop. Live Link What can we offer you?
Live Link Ramadan Exclusive and can be customized per brand! similar concept is available on mobile using different formats. High Impact Advertising Solutions – Animated Desktop Skin. What can we offer you?
Live Link Ramadan Exclusive and can be customized per brand! High Impact Advertising Solutions – Footer Desktop. What can we offer you?
Live Link What can we offer you? Gaming has become a very popular form of entertainment, to pass time during Ramadan, why not be part of such a peak area! Ramadan Branded Game – Match the Pictures Source: google insights
Ready to customize your own package? contact 7awi representatives now! Thank You!

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EID-Package-7AWI.pdf

  • 2. 5.4 Million Unique Users 90% Mobile 36% returning visitors 8.4 Million Visits 34.3 Million Page Views 19.5 Million Social Media Fans 0:01:56 Avg. Visit Duration Jan 2020 figures
  • 3. Page Views 22M Arabic Lifestyle, Fashion, celebrity & entertainment destination. Shine More! ‫أكثر‬ ‫تألقي‬ Unique Visitors 4.2M Page Views 5.8M Unique Visitors 528K Page Views 572K The Middle East leading motor destination. Buckle Up & Go! ‫الحزام‬ ‫اربط‬ ‫وانطلق‬ Unique Visitors 175K Page Views 4.7M You’re the man! stay connected on the latest innovations, technology, lifestyle, celebrities and sports Stay on Top! ‫الطليعة‬ ‫في‬ ‫ن‬ُ‫ك‬ Unique Visitors 290K Page Views 288K From your connected device, we show you the world! Discover the World ‫العالم‬ ‫اكتشف‬ Unique Visitors 114K Page Views 424K The name says it all! The Middle East Leading Fashion destination Set the trends! ‫أكثر‬ ‫اكشخي‬ Unique Visitors 95K Get ready for unlimited content snacking! The Buzzfeed of the region ‫رائج‬ ‫دوما‬ ‫رائج‬ 7awi Family Page Views 165K All what you need to know about your hair care, latest hair styles and more! Set the trends! ‫جمالك‬ ‫تاج‬ ‫شعرك‬ Unique Visitors 32K Jan 2020 figures Access to more than 5M Users Online Research and panel management solution You act better when you are sure Panel Size 120K
  • 4. 10.5M Fans 3.5M Subscribers 1M Followers Fashion, Lifestyle, Celebrities, Autos, Entertainment, Videos, Technology… 19.5 MILLION OVER Social Followers Our Social Numbers Speak!
  • 6. 87% 13% Daily Active Users (Avg) 850K Monthly Active Users 6 Million 85% 15% Daily Active Users (Avg) 700K Monthly Active Users 4.8 Million 85% 15% Daily Active Users (Avg) 522 K Monthly Active Users 3.7 Million 85% 15% Daily Active Users (Avg) 63 K Monthly Active Users 435 K June 2019 figures Layalina Snap chat Discover Jan 2020 figures Global GCC KSA UAE
  • 7. 65% 35% Daily Active Users (Avg) 1.2 Million Monthly Active Users 8.7 Million Global GCC KSA UAE 65% 35% Dily Active Users (Avg) 1.1 Million Monthly Active Users 7.7 Million 65% 35% Daily Active Users (Avg) 915K Million Monthly Active Users 6.2 Million 65% 35% Daily Active Users (Avg) 70 K Monthly Active Users 550 K June 2019 figures Ra2ej Snap chat Discover Jan 2020 figures
  • 8. Reach your goals through leveraging our multiple, 360 innovative media solutions! What can we offer you? Social Media Display Advertising Market Research Content Advertorial SnapChat Discover Video
  • 9. Ramadan Survey 2020 What can we offer you? Ramadan is an extreme test of impact and connectedness. For brands looking to connect with the right audience at the right time, building a campaign with data-driven insights is the right strategy! Understand shifts in your consumers’ behavior and get at an in-depth analysis: ❖ How shoppers behavior changes during Ramadan? ❖ Ramadan shopping trends and spending? ❖ Top brands? ❖ Media consumption? It’s time to plan for Ramadan!
  • 10. The Ramadan Report is a must-have if you’re a brand planning to make an impact during Ramadan and Eid or an agency working to create winning campaigns for your clients. What can we offer you? Obtaining information during these three critical time periods will help: ❖ Understand shifts in consumer sentiments, behavior and media consumption. ❖ Get the opportunity to test, perfect and benchmark your campaign before, during and after Ramadan ❖ Assess your position compared to competitors, marketing strategies, social media presence, and consumer. Evaluate Track Plan Conducted over 3 waves: prior, during and after Ramadan Ramadan Survey 2020
  • 11. A structured questionnaire will be designed by Istibyani. The survey will then be launched to consumers on our online panel as well as river sampling collecting data from all three countries. (Methodology) Total sample size: Ramadan Survey 2020 What can we offer you? Quantitative Online Survey 700 UAE 700 Egypt 600 KSA *Other markets can be added upon request.
  • 12. Ramadan Survey 2020 – Ad-Ons What can we offer you? Ad Campaign Testing ❖ A very cost-effective approach. ❖ Measure and improve your marketing effectiveness. ❖ Determine if an ad has effectively increased awareness and the intent to purchase for your brand. ❖ Improve your reach of the target audience. Pre-ad survey Post-ad survey Live Link
  • 13. What can we offer you? ❖ Benchmark the impact of your campaign on your brand, discover how your brand is perceived today. Find out awareness of your brand, purchase intent, perceptions and campaigns they recall before Ramadan. ❖ Build, manage and monitor your company’s brands. Use market analysis to assess your strengths and weaknesses as compared to your competitors. Brand Testing Ramadan Survey 2020 – Ad-Ons
  • 14. While Content Marketing isn't anything new, it remains and continues to be a great marketing tool which creates interest in your products! It helps build brand awareness, customer loyalty and ultimately driving sales! Branded Content What can we offer you?
  • 15. Full sponsorship option includes (Articles, Albums, Videos plus Innovative Advertising Solutions) Ramadan section full sponsorship – 100% SOV What can we offer you?
  • 16. What can we offer you? ❖ Native Video Sponsorship, Yummy Homepage. ❖ Full section sponsorship 100% SOV (Articles, albums, Videos plus Innovative Advertising Solutions). Yummy, your ultimate food destination in Ramadan. Engage with your consumers, they are searching for you!
  • 17. Branded PDF, Ramadan PDF Recipes Guide Book , Full Sponsorship. Provide your customers with 30 days recipes guide book, available for download throughout the month. and guess what? You can collect your users’ data! What can we offer you?
  • 18. What can we offer you? Exclusive Sponsorship for Ramadan Imsakieh, can be customized per brand, available on both Mobile and Desktop, and across any site under 7awi network. Branded Ramadan Imsakieh Desktop Mobile
  • 19. It’s time for brands to benefit from the highest users’ engagement across 7awi social media Platforms! Social Media Posts What can we offer you?
  • 20. It’s time to pay serious attention to TikTok, one of the world’s most downloaded apps in recent years! gain the highest engagement rate on your videos! What can we offer you? Social Media Videos – TikTok The platform has over 500M active users worldwide! Source:https://bit.ly/38hFYs8
  • 21. Great branded content, published at the right time, directed to the right audience helps influence conversions! 50K+ Subscribers across the network. Push Notification What can we offer you?
  • 22. What can we offer you? Brands collaboration with Influencers Connect with your target audience instantly, directly and at a large scale, through real-life consumers, who got the power to motivate their followers to take desired actions, It’s the power of influencers marketing! Source:https://bit.ly/2vcLhvv Source:https://bit.ly/2TqYtVE List of influencers to be discussed with 7awi team, according to each brand’s/advertiser’s needs and nature of their product/services.
  • 23. Advertisement positions which are located within Layalina Snap Stories (appear after every 3 snaps). Drive Snapchatters to your website,video, or app store page, all in a single swipe. Find the perfect way to reach your audience, and drive the results that matter to you! Layalina Snapchat Discover – Snap Ads What can we offer you?
  • 24. ❖ Ranked as # 1 channel in the region. ❖ Full access to our branded content, use our power! ❖ Direct reach to our users and audience, we speak their language! ❖ Each story generates around 300K+ Unique Viewers. ❖ Reflect articles with 10 seconds video that you see the first thing when you subscribe to Layalina Discover. Stories do NOT have link out. They serve to create a huge awareness and can direct the users to an editorial article. Layalina Snapchat Discover – Editorial Snaps Advertise Natively! What can we offer you?
  • 25. Helps you catch your readers’ attention, maintain their interest and encourage them to take action. The best tool to measure your ROI! Branded Mailshots, 250K+ subscribers across 7awi network! What can we offer you?
  • 26. What can we offer you? Video Production Video content represents around 74% of all Internet traffic source Can you afford to miss out on that? Suggested Ideas: Food and Beverage, Hospitality sector – Ramadan Iftar and Suhoor ❖ Short videos for the restaurant - visuals to be provided by the client (Live example).* ❖ FB live videos - Tours inside hotels/restaurants along with interviews with the chefs/managers talking about Ramadan activities. ❖ Customized video for a certain service - Top dishes to have in a certain hotel/restaurant during Ramadan, focuses on showing the chefs making these dishes (Live example). ❖ 2D Animated Videos (Live example). *Shooting by 7awi videographer is available upon request, additional cost applies. Source: https://bit.ly/2T21Bot
  • 27. What can we offer you? Video Production Suggested Ideas: Jewelry sector – Eid Collection ❖ Short videos, which focus on displaying the jewelries. These will include using a model without showing her face, with a full focus on the products. visuals to be provided by the client * ❖ FB Live videos, capturing discounts in stores along with interviews’ coverage. ❖ Customized videos upon request, ideas to be discussed with 7awi video production team (Live example). Video content represents around 74% of all Internet traffic source Can you afford to miss out on that? *Shooting by 7awi videographer is available upon request, additional cost applies. Source: https://bit.ly/2T21Bot
  • 28. What can we offer you? Through 7awi professional content and video production team, brands can connect with their audience in a very smart and digestible way. Video Production - Customized Cooking Videos Live Link Live Link
  • 29. High Impact Advertising Solutions – Mobile Video Interstitial Exclusive and can be customized per brand! similar concept is available on Desktop. Live Link What can we offer you?
  • 30. High Impact Advertising Solutions – Mobile Floating Video Ramadan Exclusive and can be customized per brand! similar concept is available on Desktop. Live Link What can we offer you?
  • 31. Live Link Ramadan Exclusive and can be customized per brand! similar concept is available on mobile using different formats. High Impact Advertising Solutions – Animated Desktop Skin. What can we offer you?
  • 32. Live Link Ramadan Exclusive and can be customized per brand! High Impact Advertising Solutions – Footer Desktop. What can we offer you?
  • 33. Live Link What can we offer you? Gaming has become a very popular form of entertainment, to pass time during Ramadan, why not be part of such a peak area! Ramadan Branded Game – Match the Pictures Source: google insights
  • 34. Ready to customize your own package? contact 7awi representatives now! Thank You!