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Elements of 
Connected Products 
@jrhusney, Undercurrent
Philosophy 
Making
Philosophy
PURPOSE 
Why we come to work 
PEOPLE 
The teams that do the work 
PROCESS 
How the work gets done 
PRODUCT 
What we deliver 
PLATFORM 
What our community builds upon us 
5Ps
PURPOSE 
Why we come to work 
PEOPLE 
The teams that do the work 
PROCESS 
How the work gets done 
PRODUCT 
What we deliver 
PLATFORM 
What our community builds upon us MOST START HERE
PURPOSE 
Why we come to work 
PEOPLE 
The teams that do the work 
PROCESS 
How the work gets done 
PRODUCT 
What we deliver 
PLATFORM 
What our community builds upon us 
START HERE
Who is the leading Internet 
of Things cloud platform?
Elements of Connected Products
Nobody.
Elements of Connected Products
Elements of Connected Products
Elements of Connected Products
This fish 
found land!
PLATFORMS ARE BORN 
OF BELOVED PRODUCTS 
PRODUCT MARKET PLATFORM 
NEED 
+ 
TECH
When (context) 
They want to (action) 
So that (outcome) 
A JOB TO BE DONE
VERTICAL VALUE DRIVERS 
1 
2 
3 
New Experiences 
New Efficiencies 
New Business Models
JOBS TO BE DONE 
Make a simple, 
amazing product. 
Go deep. 
VERTICAL
VERTICAL 
HORIZONTAL 
Then, open your 
platform to capture 
unanticipated value.
Technology ages in 
reverse.
Elements of Connected Products
What’s are the jobs to be 
done?
An now there’s a platform…
Elements of Connected Products
Making
Design 
Local Connectivity 
Sensoring & Local 
JOBS TO BE DONE 
Management & 
Application API Principles 
Internet Connectivity Intelligence
Local Connectivity 
Node Hub & Spoke Mesh
Local Connectivity 
Application ⬌ Device 
Standards 
• Wired {Ethernet, Modbus, …} 
• WiFi (802.11) 
• Mobile (LTE, GSM, …) 
Peer to Peer
Elements of Connected Products
Elements of Connected Products
Elements of Connected Products
Elements of Connected Products
SparkFun Arduino Shield / TI CC3300
Broadcom WICED™
Application ⬌ Hub ⬌ Devices 
Standards 
• Bluetooth 
• 802.15.4(g) 
• ANT 
• Propietary (> Jillion) 
Local Connectivity 
Hub & Spoke
Elements of Connected Products
Lumo Lift
Hammerhead
Elements of Connected Products
XBee™ 802.15.4G aEn Ldi n9k00 MHz XTend™
Local Connectivity 
Application ⬌ Hub ⬌ 
Devices ⬌ Devices 
Standards 
• ZigBee – Non-IP on 802.15.4 
• Thread – IPv6 on 802.15.4 
• ZWave 
• Many Proprietary (< Jillion) 
Mesh
Elements of Connected Products
GE Link
XBee™ Series 2 ZigBee
CEL MeshConnect
helium.co (watch this space)
Local Connectivity 
Hardware 
Intelligence 
Local 
Interoperability
Sensoring & Local Intelligence 
STM8 Broadcom BCM2835 
Microcontrollers Embedded PCs 
• Power efficient 
• Low cost 
• Single, Simple Application 
• Fewer I/Os 
• Power hungry 
• Higher cost 
• Complex applications 
• Lots of I/Os 
Atmel ATMega8 
STM32 Arm Cortex 
TI MSP430 
Hardware Intelligence
Elements of Connected Products
Spark Photon
Elements of Connected Products
Elements of Connected Products
Elements of Connected Products
BeagleBone Black
Sensoring & Local Intelligence 
Device ⬌ Device 
Behaviors 
• Discovery 
• Joining and Grouping 
• Message Passing 
Standards 
• Bluetooth, ZigBee, ZWave, Thread 
• AllJoyn 
Local 
Interoperability
Internet Connectivity 
INTERNET 
GATEWAY OR ROUTER 
DEVICE DEVICE DEVICE 
Gateways 
• Some open, some closed: 
• From bring your own app 
• To rich, proprietary ecosystems
Rasberry Pi in a Box (UniPi)
Elements of Connected Products
Elements of Connected Products
Wink Home Hub
Management & Application API 
INTERNET 
GATEWAY OR ROUTER 
DEVICE DEVICE DEVICE 
DEVICE MANAGEMENT 
API
Management & Application API 
Topology Devices ⬌ Internet App ⬌ Devices 
Key Desired 
Features 
• Open to many device types 
• Secure connections 
• Remote upgrades 
• Data is available: 
• as real-time publish/subscribe streams 
• as Async Multicast 
• as Historically (with Mailboxing) 
• Server is open-source
There is no reason IoT 
platforms must be 
commercial offerings. 
(just like Apache gave us the web)
many device types 
secure connections 
remote upgrades 
data services 
server is open-source
many device types 
secure connections 
remote upgrades 
data services 
server is open-source
many device types 
secure connections 
remote upgrades 
data services 
server is open-source
Thank you! 
@jrhusney, Undercurrent
Acknowledgements 
1. http://thenounproject.com/term/thinking/9492/ 
2.http://thenounproject.com/term/tools/45344/ 
3.http://thenounproject.com/term/conversation/1680/

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