This document summarizes a report from The Economist Intelligence Unit on pricing strategies and business models for engaging customers in the on-demand economy. It finds that attracting new customers is the most challenging stage for companies due to information overload and competition. Effective strategies for customer engagement across the journey include using social media and influencers to attract attention, offering free trials and location-based targeting to convert leads, and bundling products to generate repeat business. Customer retention is also difficult due to competitive pressures, so flexibility in pricing and personalized experiences are important to build loyalty.
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Engaging the distracted customer
1. A report from The Economist Intelligence Unit
Engaging the distracted customer:
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Pricing strategies and
business models for the
on-demand economy
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