Engaging UX in engineering

Engaging UX In Engineering
@s1dd4rth

Siddarth Kengadaran
User Experience Designer - Starberry Ltd.
First Member - Kovai Madrasters

The Flow
What is UX ?Activity Role of a UX in a team
Story TimeCase StudyUX Factors

What is UX ?
noun
noun: user experience; plural noun: user experiences
1. the overall experience of a person using a product such as a website or
computer application, especially in terms of how easy or pleasing it is to
use.

What is UX ?
● "User experience" encompasses all aspects of the end-user's interaction
with the company, its services, and its products
● UX design is the process of designing (digital or physical) products that
are useful, easy to use, and delightful to interact with.
● The creative and analytical process of determining what a website,
device, or piece of software is going to be.
● UX design is the art and science of generating positive emotions through
product interactions

What is UX ?
● UX design is a commitment to building products with the customer in
mind.
● UX design is so much more than just designing for a screen.
● It’s a commitment to developing products and services with purpose,
compassion, and integrity.
● It’s the practice of meeting people’s needs before, during, and after
product development.
● UX design is about delighting users by anticipating their needs and
giving them something they didn’t think to ask for.

UX is a product of a process.
Design is not just what it looks like and feels like.
Design is how it works.
Steve Jobs

Why UX matters?
Because access to
your competitor is
only ever a tap or
two away...

User experience design is the
link between the three areas of
technology, business, and
design.
Technology
Design Business
Translating business goals to the
technology and design areas, making
sure the business is what drives the
features and design.
Explaining technology constraints to the
business and design areas, keeping
the design and business goals aware
of the technical realities.
Communicating design ideas to the
business and technology areas, and
ensuring that functional and aesthetic
priorities are managed.
UX
Translating
Business
Goals
Explaining
Technology
Constraints
Communicating
Design
Ideas

Useful
Your content should fulfill
a need.

Usable
Enabling users to
effectively and efficiently
achieve their end
objective with a product.

Desirable
Desirability is conveyed in
design through branding,
image, identity, aesthetics
and emotional design.

Findable
It is vital to the user
experience of many
products.
Content needs to be
navigable and locatable.

Accessible
Just over 1 in 4 of today's
20 year-olds will become
disabled before they
retire.
About 15% of the world's
population lives with
some form of disability,

Credible
Users must trust and
believe what you tell
them.

Case Study 1: Search
Goal:
Faster Search.
Solution:
Increasing the size of the text box.
*Solving performance issues with design thinking.

Case Study 2: Airbnb Story
Problem::
People are not booking.
Solution:
Show users what they are looking for.
Result:
200$ / week to 400$ / week
*Solving business problem with design thinking.

Case Study 3: SPI Traffic Handling
Problem:
Handle the opening day traffic.
Solution:
Reduce the server load. Terminate as
early as possible.
Quick notification and feedback.
Limit the no. of orders.
*Solving technology issues with design thinking.

Engaging UX in engineering

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