Doug Platts (@dougplatts), senior director, SEO, iCrossing, took the stage on Thursday, March 22 at 1 pm EST on the panel, Enterprise Link Building. Platts joined other industry leaders to discuss tools and tips for developing and executing link building strategies for large enterprise sites.
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Enterprise Link Building - Doug Platts - iCrossing
1. Enterprise Link Building
The Thinking & The Doing
Doug Platts
Senior Director, Natural Search
@dougplatts
New York | March 19–23
2. New York | March 19–23, 2012 | #sesny
UNDERSTANDING OPPORTUNITY
Visibility ‘plus’ ( Search Volume * SERP Click Through)
= Opportunity
@dougplatts
3. New York | March 19–23, 2012 | #sesny
BUSINESS OBJECTIVES
@dougplatts
4. New York | March 19–23, 2012 | #sesny
SEASONALITY
@dougplatts
5. New York | March 19–23, 2012 | #sesny
NEW VS ESTABLISHED
@dougplatts
6. New York | March 19–23, 2012 | #sesny
REPORTING VALUE
@dougplatts
7. New York | March 19–23, 2012 | #sesny
DOMAIN MANAGEMENT
@dougplatts
8. New York | March 19–23, 2012 | #sesny
CATEGORIES
http://producten.hema.nl/
@dougplatts
9. New York | March 19–23, 2012 | #sesny
SUB-CATEGORIES
@dougplatts
10. New York | March 19–23, 2012 | #sesny
SUB-CATEGORIES
@dougplatts
11. New York | March 19–23, 2012 | #sesny
PRODUCTS
@dougplatts
12. New York | March 19–23, 2012 | #sesny
ENCOURAGE SHARING
@dougplatts
13. New York | March 19–23, 2012 | #sesny
SIGNALS RATHER THAN LINKS
@dougplatts
14. New York | March 19–23, 2012 | #sesny
URL STRATEGY
@dougplatts
15. New York | March 19–23, 2012 | #sesny
CONTENT STRATEGY
@dougplatts
16. New York | March 19–23, 2012 | #sesny
RECENCY IS THE NEW RELEVANCY
@dougplatts
17. New York | March 19–23, 2012 | #sesny
LOCAL LINKS
@dougplatts
18. New York | March 19–23, 2012 | #sesny
CREATIVE LINK BUILDING
@dougplatts
19. New York | March 19–23, 2012 | #sesny
CAMPAIGNS
@dougplatts
20. New York | March 19–23, 2012 | #sesny
DISRUPT THE MARKETPLACE
@dougplatts
21. New York | March 19–23, 2012 | #sesny
OVER OPTIMIZATION
@dougplatts
22. New York | March 19–23, 2012 | #sesny
DIVERSIFY ANCHOR TEXT
@dougplatts
23. New York | March 19–23, 2012 | #sesny
COMPETITOR ANALYSIS
@dougplatts
24. New York | March 19–23, 2012 | #sesny
INTERNAL CHAMPIONS
@dougplatts
25. New York | March 19–23, 2012 | #sesny
TIERED GROWTH
@dougplatts
26. New York | March 19–23, 2012 | #sesny
TEST AND LEARN
@dougplatts
27. New York | March 19–23, 2012 | #sesny
LAST FEW WORDS
Doug Platts
Snr Director, SEO
iCrossing
@dougplatts
@dougplatts