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Entrepreneur in the age of Web2.0 2014

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Lukas Ritzel
Lukas Ritzel

This document discusses the rise of new generations in the workplace and the transition to Web 2.0 technologies. It describes how each generation grew up with different technologies and how this shapes them. It then discusses the attributes of "Net Gen" employees and how knowledge is now decentralized and distributed on networks. It provides examples of how companies can use crowdsourcing and user-generated content. Throughout, it emphasizes how Web 2.0 allows knowledge to be shared, businesses to innovate, and new ideas to spread through online collaboration.

1 of 93
entrepreneurship GRADUATE By Lukas Ritzel, June 09
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Miro Nationality: former Yugoslavia Expertise: Just about every single corner of our school Jobtitle: Maintenance Joblevel Knowledge Worker Describe his knowledge > tacit knowledge
 
 
Competitive Market Collaboration Tools Job 4 life / ever learning Everybodies Brain
 
 
The Type of People Now Employed “ Silent” Generation (born 1930-1945) Born with the military technologies that were to lead to analog, digital and virtual technologies “ Baby-Boom” Generation (born 1945-1960) Born with the analog and space technologies that accelerated the development of digital technologies Generation “X” (born 1960-1975) Born among analog technologies (telephone, TV), witnessed and participated in the development of digital technologies Generation “Y” (born 1975-1990) Born with the first generation of digital technologies, witnessed and participated in the development of networked technologies … and NEW streaming into the corporate, Net-Generation “e” (born 1990-2008) Consider computers and the Internet as ‘natural’ as telephones and refrigerators Ready to share (flickr wedding pictures, blogspehere)
Portrait of a 3 rd Millennium Employee Net-gen Adaptable, flexible, creative, problem-solver, decision-maker, eager to learn continuously Multi-linguist Power-user of ICT Generator of economic, social and environmental value Loves to communciate , used to share all with everybody
What do they DO different? NET Gen
My students are the NET Generation & they are YOUR employees
What did we learn so far? Knowledge is everywhere There are many current drivers that enable knowledge creation and capturing Knowledge can be rather complex Tacit knowledge is difficult to capture using traditional methods You have to deal with different types of people having different strengths and capacities AND you manage it all BUT is this IT !
The knowledge is the network How knowledge in the area of Web2.0 creates it’s own dynamic, it’s own life
Effective networks are: Decentralized Distributed Dynamic Democratic
This sounds like something we all know and use daily
PART 2 Next day from KM to Crowdsourcing
Portrait of a 3 rd Millennium Employee Net-gen Coming back to this slide Let’s see what Don Tapscott has to say http://www.youtube.com/watch?v=CaFJDUq5ack for business http://www.youtube.com/watch?v=-Ch0KSLYi0Q for governments
WEB2.0 Is it relevant? To who, to business? Remeber the slide „ break it before others do “, your role as a consultant is to investigate, to survey what should be and then help to improve, NOT fix-the-fix Therefore you must be aware of what is changing around you in mindest, capacities and technologies What is it all about, lets first go back in history, back in the dark ages of the internet Some 5 years back before..
Web1.O
Web 1.0 was for specialists, for huge serves who knew what is good for US. Remeber?
Simple Corporate Websites
But then first very slow Something started to change the Web as we knew it
 
 
Killer Applications in its Historic context Life Journal / 99 Hot or Not / 00 Wikipedia/ 01 Friendster/ 02 Del.icio.us / 03 by Yahoo Flickr/ 04 by Yahoo You Tube/ 05
 
 
 
 
 
 
 
 
The Impact of Consumer Generated Media (CGM)
The Power of Social Created Content 2.48 photosync
How important is all that for Schools (... Business, consultants, governments, you)?
Rate my Professor And sure soon Rate my workplace Rate my government And..
You better make sure you follow the comments, the moods and trends on anything related to your company, your network, your industry
What is radically different with this Sheraton corporate website? Clients empowered Review = content = marketing Make them part of the company
 
To repeat: history/ transition Web1.0 The WWW as we knew it, email, google and your corporate website Web2.0 Social feedback, everybody is part, YouWeb The inclusion and merging of multimedia content Mashup s Push technologies like RSS http://www.go2web20.net/ and click rss link to igoogle
What does that all mean? The days of old fashion advertisment is gone The concept of static information , books, brochures, articles, even images and simple websites has to be revised All such is transferred into kind of interactive knowledge flow. The user chooses himself what he wants to know about any product Advertisment becomes information, comparison, experience
Watch new Web2 trends Distribute from grenoble disk
Follow digital footprints Check what is written on .... reviews Scan the metatags and google rank of competitor .... website Check the links fom your competitors (and link yourself) Find patterns on Customer behavior USE what is freely available on the WEB
But Web2.0 enabled even more Much more for businesses And out there are many more 1Million $ ideas waiting to be picked and implemented The next Web2.0 Millionaire may sit right here in our classroom The best is, with zero investment, zero staff and overnight Yesterday one student wanted to know how to apply this to real business. Let‘s see
 
 
Wikipedia – the crowd is smart
CrowdSourcing
The crowd is ready to work. It started as so many times with some 16 / 17 year old NET GEN people, Not accepting or perhaps just not knowing on how it has been done the last 100 years and how it should never have changed (as they might have been told in class). They just wanted to make money, but all they had was an idea and some technical skills to build a simple website, Today they are multiple millionaires, just some 3 years later .
Entrepreneur in the age of Web2.0 2014
Threadless .com This hipster company prints T-shirts with designs submitted to its Web site. It expects to earn $20 million in revenue this year. .com
Share: HP users help each other out Question: Apr 10, 2007 I have been getting a problem when searching using Google. When I get the results and click on one of them it redirects me to another site and not to the selected site. Answer: Apr 11, 2007 You have spyware. Use spyware removal software. Update to the latest signatures before starting scan. Your problem will be solved.
One UK band used crowdsourcing and social networking to get back into the music business
The YOUera in business http://www.youtube.com/watch?v=F0-UtNg3ots
Crowdsourcing" has, virtually overnight, generated huge buzz, enthusiasm, and fear. It's the application of the open-source idea to any field outside of software, taking a function performed by people in an organization, such as reporting done by journalists, research and product development by scientists, or design of a T-shirt, for example, and, in effect, "outsourcing" it through an open-air broadcast on the Internet. Crowdsourcing has already had a huge impact on big companies like Procter & Gamble, as well as start-ups like Threadless.com, which rapidly became the third largest T-shirt maker in the United States. The fuel sparking the crowdsourcing flame is the potent combination of more highly educated people working in fields other than those in which they were trained with the greatest mechanism for distributing knowledge and information the world has ever seen: the Internet.
KNOWLEDGEMANAGEMENT? .. And how again would Web2.0 link into
Competencies of a knowledge manager Personal interests Music/sports collections, events, statistics, trivia Reading, listening to radio stations, playing bridge Restaurant finder, social/travel director, grammarian Journalist Published a hand-printed newspaper, reported, edited Wrote obscure news and facts on the blackboard Ran a radio station, broadcast basketball games Published newsletters, intranets, company who’s who list Computer Scientist and Manager Wrote computer programs Designed reusable programs, routines, operating system Managed computer services, consulting, marketing
What I must do as a knowledge manager Communicator and Storyteller Tell stories Send useful email (not hoaxes, urban legends, jokes) Publish newsletters, articles, blogs, presentations, book Practice knowledge management Attributes: Caring, sharing, and daring Activities: Share, Innovate, Reuse, Collaborate, Learn Roles: Leader, Manager, Project Manager, Analyst, Guru Expert: in people, process, and technology components All 3 Tipping Point roles Connector: reach out, meet people, weave networks Maven: answer man, search expert, knowledge master Salesman: try things out, engage, persuade Work for Sustainability
What KM let their staff do
Promote wide range of tools
Promote ideas (from everywhere in the org chart) , implement brainstorming, measure performance, reward good ideas
How to Do Knowledge Management Share what you have learned, created, and proved Innovate to be more creative, inventive, and imaginative Reuse what others have already learned, created, and proved Collaborate with others to take advantage of what they know Learn by doing, from others, and from existing information
Knowledge Management Components classification metrics & reporting management of change workflow valuation social network analysis appreciative inquiry storytelling blogs wikis podcasts syndication &aggregation social software external access workflow applications process automation e-learning subscriptions points tracking reporting knowledge help desk goals & measurements incentives & rewards People culture & values knowledge managers user surveys social networks communities training documentation communications Technology user interface intranet team spaces virtual meeting rooms portals repositories threaded discussions expertise locators metadata & tags search engines archiving Process methodologies creation capture reuse lessons learned proven practices collaboration content management
Help me!: Which Web 2.0 tool would you use for each of these KM targets? Share Publish your insights Inform colleagues about a nugget of knowledge Ensure that your team can be part of the most important decisions made during the global marketing meeting Innovate Improve upon a document with a group of colleagues Meet new people to brainstorm and develop new ideas Reuse Find cool images to use in a presentation Link to the good ideas of thought leaders, and expand upon them Collaborate Ask for help from others Find a new job Learn Listen to an interview with an expert Find out what the consensus position is on a given topic Check about the “best” hotel for next company trip
Web 2.0: Search yes BUT there is more than Google !
Web 2.0: Threaded Discussions – im BOOT
Web 2.0: Blog –HRM course/ private
Web 2.0: Wiki – various projects
Web 2.0: Podcast – Swissness
Web 2.0: Social Networking Sites
Web 2.0: Spread and connect knowledge
Web 2.0: Check public reviews
Web 2.0: Virtual Worlds – Second Life
Possible Answers Share Publish your insights - Blog Inform colleagues about a nugget of knowledge - Threaded discussion Innovate Improve upon a document with a group of colleagues - Wiki Meet new people to brainstorm and develop new ideas - Virtual world Reuse Find cool images to use in a presentation - Search engine Link to the good ideas of thought leaders, and expand upon them - SlideShare Collaborate Ask for help from others - Threaded discussion Find a new job - Social networking site Learn Listen to an interview with an expert - Podcast Find out what the consensus position is on a given topic – Wiki Check about the “best” hotel for next company trip Review Forum
www.trendwatching.com www.wired.com www.ted.com
FOR SEMINAR ON ENTREPRENEURSHIP By Lukas Ritzel, March 09

More Related Content

Entrepreneur in the age of Web2.0 2014

  • 1. entrepreneurship GRADUATE By Lukas Ritzel, June 09
  • 2.  
  • 3.  
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  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18. Miro Nationality: former Yugoslavia Expertise: Just about every single corner of our school Jobtitle: Maintenance Joblevel Knowledge Worker Describe his knowledge > tacit knowledge
  • 19.  
  • 20.  
  • 21. Competitive Market Collaboration Tools Job 4 life / ever learning Everybodies Brain
  • 22.  
  • 23.  
  • 24. The Type of People Now Employed “ Silent” Generation (born 1930-1945) Born with the military technologies that were to lead to analog, digital and virtual technologies “ Baby-Boom” Generation (born 1945-1960) Born with the analog and space technologies that accelerated the development of digital technologies Generation “X” (born 1960-1975) Born among analog technologies (telephone, TV), witnessed and participated in the development of digital technologies Generation “Y” (born 1975-1990) Born with the first generation of digital technologies, witnessed and participated in the development of networked technologies … and NEW streaming into the corporate, Net-Generation “e” (born 1990-2008) Consider computers and the Internet as ‘natural’ as telephones and refrigerators Ready to share (flickr wedding pictures, blogspehere)
  • 25. Portrait of a 3 rd Millennium Employee Net-gen Adaptable, flexible, creative, problem-solver, decision-maker, eager to learn continuously Multi-linguist Power-user of ICT Generator of economic, social and environmental value Loves to communciate , used to share all with everybody
  • 26. What do they DO different? NET Gen
  • 27. My students are the NET Generation & they are YOUR employees
  • 28. What did we learn so far? Knowledge is everywhere There are many current drivers that enable knowledge creation and capturing Knowledge can be rather complex Tacit knowledge is difficult to capture using traditional methods You have to deal with different types of people having different strengths and capacities AND you manage it all BUT is this IT !
  • 29. The knowledge is the network How knowledge in the area of Web2.0 creates it’s own dynamic, it’s own life
  • 30. Effective networks are: Decentralized Distributed Dynamic Democratic
  • 31. This sounds like something we all know and use daily
  • 32. PART 2 Next day from KM to Crowdsourcing
  • 33. Portrait of a 3 rd Millennium Employee Net-gen Coming back to this slide Let’s see what Don Tapscott has to say http://www.youtube.com/watch?v=CaFJDUq5ack for business http://www.youtube.com/watch?v=-Ch0KSLYi0Q for governments
  • 34. WEB2.0 Is it relevant? To who, to business? Remeber the slide „ break it before others do “, your role as a consultant is to investigate, to survey what should be and then help to improve, NOT fix-the-fix Therefore you must be aware of what is changing around you in mindest, capacities and technologies What is it all about, lets first go back in history, back in the dark ages of the internet Some 5 years back before..
  • 36. Web 1.0 was for specialists, for huge serves who knew what is good for US. Remeber?
  • 38. But then first very slow Something started to change the Web as we knew it
  • 39.  
  • 40.  
  • 41. Killer Applications in its Historic context Life Journal / 99 Hot or Not / 00 Wikipedia/ 01 Friendster/ 02 Del.icio.us / 03 by Yahoo Flickr/ 04 by Yahoo You Tube/ 05
  • 42.  
  • 43.  
  • 44.  
  • 45.  
  • 46.  
  • 47.  
  • 48.  
  • 49.  
  • 50. The Impact of Consumer Generated Media (CGM)
  • 51. The Power of Social Created Content 2.48 photosync
  • 52. How important is all that for Schools (... Business, consultants, governments, you)?
  • 53. Rate my Professor And sure soon Rate my workplace Rate my government And..
  • 54. You better make sure you follow the comments, the moods and trends on anything related to your company, your network, your industry
  • 55. What is radically different with this Sheraton corporate website? Clients empowered Review = content = marketing Make them part of the company
  • 56.  
  • 57. To repeat: history/ transition Web1.0 The WWW as we knew it, email, google and your corporate website Web2.0 Social feedback, everybody is part, YouWeb The inclusion and merging of multimedia content Mashup s Push technologies like RSS http://www.go2web20.net/ and click rss link to igoogle
  • 58. What does that all mean? The days of old fashion advertisment is gone The concept of static information , books, brochures, articles, even images and simple websites has to be revised All such is transferred into kind of interactive knowledge flow. The user chooses himself what he wants to know about any product Advertisment becomes information, comparison, experience
  • 59. Watch new Web2 trends Distribute from grenoble disk
  • 60. Follow digital footprints Check what is written on .... reviews Scan the metatags and google rank of competitor .... website Check the links fom your competitors (and link yourself) Find patterns on Customer behavior USE what is freely available on the WEB
  • 61. But Web2.0 enabled even more Much more for businesses And out there are many more 1Million $ ideas waiting to be picked and implemented The next Web2.0 Millionaire may sit right here in our classroom The best is, with zero investment, zero staff and overnight Yesterday one student wanted to know how to apply this to real business. Let‘s see
  • 62.  
  • 63.  
  • 64. Wikipedia – the crowd is smart
  • 66. The crowd is ready to work. It started as so many times with some 16 / 17 year old NET GEN people, Not accepting or perhaps just not knowing on how it has been done the last 100 years and how it should never have changed (as they might have been told in class). They just wanted to make money, but all they had was an idea and some technical skills to build a simple website, Today they are multiple millionaires, just some 3 years later .
  • 68. Threadless .com This hipster company prints T-shirts with designs submitted to its Web site. It expects to earn $20 million in revenue this year. .com
  • 69. Share: HP users help each other out Question: Apr 10, 2007 I have been getting a problem when searching using Google. When I get the results and click on one of them it redirects me to another site and not to the selected site. Answer: Apr 11, 2007 You have spyware. Use spyware removal software. Update to the latest signatures before starting scan. Your problem will be solved.
  • 70. One UK band used crowdsourcing and social networking to get back into the music business
  • 71. The YOUera in business http://www.youtube.com/watch?v=F0-UtNg3ots
  • 72. Crowdsourcing" has, virtually overnight, generated huge buzz, enthusiasm, and fear. It's the application of the open-source idea to any field outside of software, taking a function performed by people in an organization, such as reporting done by journalists, research and product development by scientists, or design of a T-shirt, for example, and, in effect, "outsourcing" it through an open-air broadcast on the Internet. Crowdsourcing has already had a huge impact on big companies like Procter & Gamble, as well as start-ups like Threadless.com, which rapidly became the third largest T-shirt maker in the United States. The fuel sparking the crowdsourcing flame is the potent combination of more highly educated people working in fields other than those in which they were trained with the greatest mechanism for distributing knowledge and information the world has ever seen: the Internet.
  • 73. KNOWLEDGEMANAGEMENT? .. And how again would Web2.0 link into
  • 74. Competencies of a knowledge manager Personal interests Music/sports collections, events, statistics, trivia Reading, listening to radio stations, playing bridge Restaurant finder, social/travel director, grammarian Journalist Published a hand-printed newspaper, reported, edited Wrote obscure news and facts on the blackboard Ran a radio station, broadcast basketball games Published newsletters, intranets, company who’s who list Computer Scientist and Manager Wrote computer programs Designed reusable programs, routines, operating system Managed computer services, consulting, marketing
  • 75. What I must do as a knowledge manager Communicator and Storyteller Tell stories Send useful email (not hoaxes, urban legends, jokes) Publish newsletters, articles, blogs, presentations, book Practice knowledge management Attributes: Caring, sharing, and daring Activities: Share, Innovate, Reuse, Collaborate, Learn Roles: Leader, Manager, Project Manager, Analyst, Guru Expert: in people, process, and technology components All 3 Tipping Point roles Connector: reach out, meet people, weave networks Maven: answer man, search expert, knowledge master Salesman: try things out, engage, persuade Work for Sustainability
  • 76. What KM let their staff do
  • 77. Promote wide range of tools
  • 78. Promote ideas (from everywhere in the org chart) , implement brainstorming, measure performance, reward good ideas
  • 79. How to Do Knowledge Management Share what you have learned, created, and proved Innovate to be more creative, inventive, and imaginative Reuse what others have already learned, created, and proved Collaborate with others to take advantage of what they know Learn by doing, from others, and from existing information
  • 80. Knowledge Management Components classification metrics & reporting management of change workflow valuation social network analysis appreciative inquiry storytelling blogs wikis podcasts syndication &aggregation social software external access workflow applications process automation e-learning subscriptions points tracking reporting knowledge help desk goals & measurements incentives & rewards People culture & values knowledge managers user surveys social networks communities training documentation communications Technology user interface intranet team spaces virtual meeting rooms portals repositories threaded discussions expertise locators metadata & tags search engines archiving Process methodologies creation capture reuse lessons learned proven practices collaboration content management
  • 81. Help me!: Which Web 2.0 tool would you use for each of these KM targets? Share Publish your insights Inform colleagues about a nugget of knowledge Ensure that your team can be part of the most important decisions made during the global marketing meeting Innovate Improve upon a document with a group of colleagues Meet new people to brainstorm and develop new ideas Reuse Find cool images to use in a presentation Link to the good ideas of thought leaders, and expand upon them Collaborate Ask for help from others Find a new job Learn Listen to an interview with an expert Find out what the consensus position is on a given topic Check about the “best” hotel for next company trip
  • 82. Web 2.0: Search yes BUT there is more than Google !
  • 83. Web 2.0: Threaded Discussions – im BOOT
  • 84. Web 2.0: Blog –HRM course/ private
  • 85. Web 2.0: Wiki – various projects
  • 86. Web 2.0: Podcast – Swissness
  • 87. Web 2.0: Social Networking Sites
  • 88. Web 2.0: Spread and connect knowledge
  • 89. Web 2.0: Check public reviews
  • 90. Web 2.0: Virtual Worlds – Second Life
  • 91. Possible Answers Share Publish your insights - Blog Inform colleagues about a nugget of knowledge - Threaded discussion Innovate Improve upon a document with a group of colleagues - Wiki Meet new people to brainstorm and develop new ideas - Virtual world Reuse Find cool images to use in a presentation - Search engine Link to the good ideas of thought leaders, and expand upon them - SlideShare Collaborate Ask for help from others - Threaded discussion Find a new job - Social networking site Learn Listen to an interview with an expert - Podcast Find out what the consensus position is on a given topic – Wiki Check about the “best” hotel for next company trip Review Forum
  • 93. FOR SEMINAR ON ENTREPRENEURSHIP By Lukas Ritzel, March 09

Editor's Notes

  1. Management Development Seminar 2007 by DCT International Hotel and Business Management School [email_address]