ETMMA: Media Futures
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The document discusses how new technologies and changing audience behaviors are transforming the media landscape. It notes the convergence of devices and business models, as well as the fragmentation of audiences across more channels. While audiences now consume more media overall, their consumption is more scattered across various platforms and devices. This has led media companies to experiment with new participatory and social approaches, where audiences can remix, discuss and create communities around content.
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ETMMA: Media Futures
- 1. Media Futures: A participatory paradigmEUROPEAN TELEVISION & MEDIA MANAGEMENT ACADEMY1
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- 4. “the future of media is a future of relentless experimentation and innovation, accelerating change, and--for those who embrace the new ways in which consumers are connecting with each other--enormous potential.” (Rupert Murdoch, Fortune Magazine 05.05.07)4
- 5. New technologyNew communicationsNew behaviour
- 7. Convergence1
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- 12. Fragmentation2
- 13. More Channels
- 14. UK TV programmes reaching +15m viewers 95-05Harder to reach big audiences
- 15. Better targeting
- 21. Channel MEAccess
- 24. Participating in surprising ways
- 25. “The future is already here - it is just unevenly distributed”William Gibson, 1999
- 26. 26Broadcast TVOnline TVLive TV contentSupplementarycontentDuplicate content“It’s not the end of TV as we know it” Sheila Sales, MIT, Pg 10
- 27. 27Broadcast TVOnline TVLive TV contentSupplementarycontentDuplicate contentSocial or Participatory content“It’s not the end of TV as we know it” Sheila Sales, MIT, Pg 10
- 28. 28Participatory or Social mediaRemixing contentConversationsCommunitiesApps & tools
- 29. 29Participatory or Social mediaRemixing contentConversationsCommunitiesApps & toolsFansBrandsBlend
- 30. 30Participatory or Social mediaRemixing contentConversationsCommunitiesApps & toolsFansBrandsBlendInstigateFacilitateCelebrate
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