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This magazine targets 15-20 year olds interested in rock/indie music. It uses a dark color scheme of black, grey, white and dark red throughout to match the genre. The front cover features the lead band and cover lines. The contents page highlights upcoming articles in dark red and grey. The double-page spread has a photo of the band member discussed in the lead article about a drummer revealing his drug addiction. The magazine aims to attract its target audience by covering their interests in music, festivals and celebrities' personal lives.

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1. In what ways does you media product use, develop or challenge forms and conventions of real media products? FRONT COVER My front cover has all the stylistic and must features a magazine should include. My masthead is big and bold so that it catches the eye of the audience and the other purpose is to tell the audience what the magazine is all about on a first glance. Another important feature of my magazine is the main image, which is a photograph featuring the lead band. I made it so that the colour of the image contrasts with the other important features of the magazine such as the masthead, the background and the cover lines. Throughout the styling of the magazine I chose to use a dark colour scheme which included my four house colours Black, Grey, white and dark red. These colours go well together because they stand out when there together and because of the chosen colours they work well together with my selected house style. The colours also relate to the particular genre and type of magazine, which in this case is a rock/indie magazine. Other rock or indie magazines such as Q, kerrang and NME usually have a bold dark colour scheme because it links well with the type of music portrayed. The front cover also includes cover lines which run down the sides of my magazine and the leading article was purposefully made to be bold and stand out more than the others because it’s the main story of the magazine and it attracts the audience’s eye more easily. CONTENTS My contents page again is selectively coloured so that it links with the front covers house style, it uses dark red and grey specifically to contrast with each other so that they bring out the main features such as the reviews, and the Photo, which also looks quite dark and gloomy but that links in well with the storyine of the article. It boldly shows the features and features soon to follow and gives a short explanation of the main article. DOUBLE PAGE SPREAD The double page spreads layout shows a photograph of band member on the left hand side, which the main article is about. This time I chose to use a white background instead of different shades of grey because sometimes in magazines the double page spread can be different as such in Kerrang or NME, but I still kept it linked with the front cover and the contents page using red and grey for different brushes used so the it brings the article out more. I think the font of the text used on the double page spread is effective because it’s italic and links with certain songs of rock or indie music. The main article is about Cormac O’driscol who is the drummer for “IN CASE OF FIRE” and who has suddenly decided to come out and reveal his addiction to drugs. The article talks about how he first got into them, it talks about his

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emotions and it makes the audience understand things from his point of view. It involves his personal life including family and close friends. These sorts of article can easily catch the audience’s eye because it’s a dramatic story about a celebrity, which we all know can easily be a major headline. From another point of view it can relate to certain types of people who are into their music and people who face the same problems. It show’s them how even a celebrity can fall and they could feel connected. This sort of impact would be great for sales and the magazine, revenue wise. 2. How does your product represent particular social groups? I made the main image look more rock and indie influenced by making one of the members hold drum sticks and also made the photograph more serious so that it can connect with the lead article. I made my magazine relate to a specific audience of a rock or indie listener by making the lead article about the rock member, also I have linked in the features on the contents page of a list about the 100 greatest rock songs and also because the audience who would usually buy this type of magazine are rock/indie influenced, I made a festival feature, so that it would relate to them more and so they feel like this is the magazine for them. 3. What kind of media institution might distribute your media product and why? My Magazine would probably be published on IPC, which would help my magazine become more mainstream. Magazines such as the NME are published by IPC, which is why I have chosen to do it the same way, because NME and my magazine are similar. I would probably launch my first magazines online because I know that nowadays the internet is becoming the most media influenced based source, therefore using the internet would widen my target audience, and would make marketing more accessible. 4. Who would be the target audience for your media project? The target audience for my particular magazine would be 15-20 year olds who are interested in rock, indie, festivals, and gigs. I decided to aim my target audience around my age group because it can easily relate to their tastes. 5. How did you attract/address your audience? Using my magazine, I attracted my audience by involving their hobbies and as much of their everyday life as possible. My Unique selling point would be the depth of information about rock and indie music today, which also includes related themes which are becoming more popular such as festivals, gigs and downloads. Detailed stories would make them more interested in how their idols live and how they are currently being portrayed. I did this because people like to find out as much as possible about their idols, maybe because they inspire them or because they want to be as much like celebrities as possible. 6. What have you learnt about technologies from the process of this product?

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I have learnt • Using and experimenting with different brushes, from P.s Brushes.com • Changing the styling of photographs, e.g. using Curves, and how different angles can affect the lighting • Designing different fonts on Dafont.com and then editing them on Photoshop using several tools • How the features and styling of a magazine are presented, e.g. Masthead, cover lines, Lead article • How different colours contrast with each other and what works best. •

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Evaluation

  • 1. 1. In what ways does you media product use, develop or challenge forms and conventions of real media products? FRONT COVER My front cover has all the stylistic and must features a magazine should include. My masthead is big and bold so that it catches the eye of the audience and the other purpose is to tell the audience what the magazine is all about on a first glance. Another important feature of my magazine is the main image, which is a photograph featuring the lead band. I made it so that the colour of the image contrasts with the other important features of the magazine such as the masthead, the background and the cover lines. Throughout the styling of the magazine I chose to use a dark colour scheme which included my four house colours Black, Grey, white and dark red. These colours go well together because they stand out when there together and because of the chosen colours they work well together with my selected house style. The colours also relate to the particular genre and type of magazine, which in this case is a rock/indie magazine. Other rock or indie magazines such as Q, kerrang and NME usually have a bold dark colour scheme because it links well with the type of music portrayed. The front cover also includes cover lines which run down the sides of my magazine and the leading article was purposefully made to be bold and stand out more than the others because it’s the main story of the magazine and it attracts the audience’s eye more easily. CONTENTS My contents page again is selectively coloured so that it links with the front covers house style, it uses dark red and grey specifically to contrast with each other so that they bring out the main features such as the reviews, and the Photo, which also looks quite dark and gloomy but that links in well with the storyine of the article. It boldly shows the features and features soon to follow and gives a short explanation of the main article. DOUBLE PAGE SPREAD The double page spreads layout shows a photograph of band member on the left hand side, which the main article is about. This time I chose to use a white background instead of different shades of grey because sometimes in magazines the double page spread can be different as such in Kerrang or NME, but I still kept it linked with the front cover and the contents page using red and grey for different brushes used so the it brings the article out more. I think the font of the text used on the double page spread is effective because it’s italic and links with certain songs of rock or indie music. The main article is about Cormac O’driscol who is the drummer for “IN CASE OF FIRE” and who has suddenly decided to come out and reveal his addiction to drugs. The article talks about how he first got into them, it talks about his
  • 2. emotions and it makes the audience understand things from his point of view. It involves his personal life including family and close friends. These sorts of article can easily catch the audience’s eye because it’s a dramatic story about a celebrity, which we all know can easily be a major headline. From another point of view it can relate to certain types of people who are into their music and people who face the same problems. It show’s them how even a celebrity can fall and they could feel connected. This sort of impact would be great for sales and the magazine, revenue wise. 2. How does your product represent particular social groups? I made the main image look more rock and indie influenced by making one of the members hold drum sticks and also made the photograph more serious so that it can connect with the lead article. I made my magazine relate to a specific audience of a rock or indie listener by making the lead article about the rock member, also I have linked in the features on the contents page of a list about the 100 greatest rock songs and also because the audience who would usually buy this type of magazine are rock/indie influenced, I made a festival feature, so that it would relate to them more and so they feel like this is the magazine for them. 3. What kind of media institution might distribute your media product and why? My Magazine would probably be published on IPC, which would help my magazine become more mainstream. Magazines such as the NME are published by IPC, which is why I have chosen to do it the same way, because NME and my magazine are similar. I would probably launch my first magazines online because I know that nowadays the internet is becoming the most media influenced based source, therefore using the internet would widen my target audience, and would make marketing more accessible. 4. Who would be the target audience for your media project? The target audience for my particular magazine would be 15-20 year olds who are interested in rock, indie, festivals, and gigs. I decided to aim my target audience around my age group because it can easily relate to their tastes. 5. How did you attract/address your audience? Using my magazine, I attracted my audience by involving their hobbies and as much of their everyday life as possible. My Unique selling point would be the depth of information about rock and indie music today, which also includes related themes which are becoming more popular such as festivals, gigs and downloads. Detailed stories would make them more interested in how their idols live and how they are currently being portrayed. I did this because people like to find out as much as possible about their idols, maybe because they inspire them or because they want to be as much like celebrities as possible. 6. What have you learnt about technologies from the process of this product?
  • 3. I have learnt • Using and experimenting with different brushes, from P.s Brushes.com • Changing the styling of photographs, e.g. using Curves, and how different angles can affect the lighting • Designing different fonts on Dafont.com and then editing them on Photoshop using several tools • How the features and styling of a magazine are presented, e.g. Masthead, cover lines, Lead article • How different colours contrast with each other and what works best. •