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Evaluation 4

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The document discusses the target audience for a thriller film. The producers chose a target audience of 15-35 year old, middle to working class males (B-C2 social class) because research showed this demographic enjoys the thriller/horror genre the most and would be most likely to spend money watching the film. They tried to make the opening accessible to both genders but focused marketing on males as the primary target audience.

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Evaluation 4
Choosing our audience The most important factors in the pre-production of our thriller was trying to find the right target audience. As seen time and time again in the film industry some films fail financially when production and distribution companies involved with the film create a film that is intended for the wrong target audience such as Die Hard 5 which was a dud of a film due to it being a 12a when Die Hard is loved for being a franchise filled with violence and profanity. We decide that the social class for our target audience was B-C2 and the age group and sex would be 15-35 year old males. We believed this to be the best target audience we believe it would be poor taste to push away certain audience members based on ethnicity and religion so hence didn’t market the film for certain religions or ethnicities.
Social Class Our target audience in terms of Social Class is B-C2 which covers the middle class to skilled working class respectively. We chose these groups of people as they are fairly well paid people who can afford to spend money on tickets. Furthermore a large percentage of the population fall into this category of class meaning more people will watch it, meaning more money can be made.
Gender We chose our target gender for the thriller to be males. This because through research and asking people we knew in our target age group questions we found that a majority of people who enjoyed the thriller/horror genre were males. The reasons why that we gathered include the fact that males enjoy violent films more than females. However we tried to make our opening sequence as accessible to both genders as possible.
Age Our age group is 15-35 years of age. We decided that this would be the most appropriate age range because we discovered after investigating the UK census that this age group made up the majority of population meaning that our film is reaching the largest amount of people. In addition a lot of people in this age group are still finding themselves and enjoy experiencing something new such as being taken into a different world with our film tries to do.

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Evaluation 4

  • 2. Choosing our audience The most important factors in the pre-production of our thriller was trying to find the right target audience. As seen time and time again in the film industry some films fail financially when production and distribution companies involved with the film create a film that is intended for the wrong target audience such as Die Hard 5 which was a dud of a film due to it being a 12a when Die Hard is loved for being a franchise filled with violence and profanity. We decide that the social class for our target audience was B-C2 and the age group and sex would be 15-35 year old males. We believed this to be the best target audience we believe it would be poor taste to push away certain audience members based on ethnicity and religion so hence didn’t market the film for certain religions or ethnicities.
  • 3. Social Class Our target audience in terms of Social Class is B-C2 which covers the middle class to skilled working class respectively. We chose these groups of people as they are fairly well paid people who can afford to spend money on tickets. Furthermore a large percentage of the population fall into this category of class meaning more people will watch it, meaning more money can be made.
  • 4. Gender We chose our target gender for the thriller to be males. This because through research and asking people we knew in our target age group questions we found that a majority of people who enjoyed the thriller/horror genre were males. The reasons why that we gathered include the fact that males enjoy violent films more than females. However we tried to make our opening sequence as accessible to both genders as possible.
  • 5. Age Our age group is 15-35 years of age. We decided that this would be the most appropriate age range because we discovered after investigating the UK census that this age group made up the majority of population meaning that our film is reaching the largest amount of people. In addition a lot of people in this age group are still finding themselves and enjoy experiencing something new such as being taken into a different world with our film tries to do.