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CharlieAimee24

Planning helped the production of the TV advertisement by allowing the filmmakers to determine the camera shots and angles needed. Planning also helped assign roles for production and post-production. The initial script was too long, but planning helped condense it. Some changes were made during filming based on test shots. The individual contributed to planning by creating a mind map, outline, and camera shot list. They were the model in the advertisement and created the still product image. For post-production, they planned the scene order and added text to the product image. Effective technical elements included various camera shots, sound effects, appropriate setting, and editing techniques like cutting and slow motion. Skills to improve include using consistent camera orientation

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Charlie Barwick Preliminary Task Evaluation How did planning help in the production stage? Planning helped in the production of our TV Advertisement because it allowed us to make sure we knew exactly what to filmand it helped to know the different camera angles and camera shots we needed to use to make it effective enough. Planning also helped us to produce the advert we have by letting us work out who in our group was going to contribute to what part of the production and post-production. It particularly helped in the script for our magazine because at first our script was too long, but then we managed to condense it after timing it and finding out that it was too long for our advert. When we were first planning our TV Advertisement we had different ideas to what our final advert actually turned out like. The changes were made to our advert because when we began filming for test shots we figured that our plan wouldn’t actually work as effectively as it does now, the changes we made to our production made our Advertisement much more effective and we were able to produce it easier because it wasn’t as difficult as we first made it. This was our first ideas mind map for our advert; the cutting to the shoes with a pause effect is the main change we made during the editing of putting all of the scenes together because we found placing the still-image in the middle of the advert wasn’t very effective because it didn’t fit right, hence why we decide to place it at the end of the advert instead. What was your individual contribution to planning, production and post-production? For the planning I conducted a mind map of our key ideas and themes, the step outline of our advert and the camera shots and angles list. These three sections helped us towards the planning of our TV advert because we knew the costumes we needed to use other than the shoes that we were advertising to contribute to the audience we were attempting to target. I contributed to the production by being the model for our TV Advertisement that was doing the running and being the only person involved in the viewing of our advert. I also created the still-image by inserting, after it was taken by another individual in my group, For the post-production I helped to plan out the order of the different scenes in our advert, I chose where to insert the voiceover and the still-image of the product. I also edited the still-
Charlie Barwick image by adding all of the text onto it, such as the; price, the Nike logo, the name of the product and the other captions. How have you made effective use of the technical elements? Our group have used effective use of camerawork (shots, angles, movement and composition), sound, mise-en-scene and editing. We used camerawork effectively by including a close-up image of the product in our advert and using a wide-shot for the running part of the advertisement. We also used camerawork to pan from the runner beginning to run to running away from the camera. Thirdly we alternated the angles of our camerawork from a low angle, the runner in the starting position, to a high angle, the model running off. We finally used shallow focus on our still-image of the product to make them stand out more and make sure the audiences focus was on the product not on the background. We used the technical element of sound by including some dialogue of an explanation of the product and we also included a sound effect of a starting pistol when the runner is in the starting position to make it look more effective and life-like. We used mise- en-scene effectively because if we didn’t our advert wouldn’t look very good or even like an actual advert. We made sure the model was in the correct costumes for running as well as the running shoes and we also made sure we set it in a place where someone would choose to go running. We used editing to our advantage of the production of our advert by using a few different editing techniques. We used cutting during the advert to cut between scenes the different views of the runner and we also used slow motion at the end of our advert to allow the audience the actually view the shoes while the model was running. What skills do you need to improve upon before you begin your A2 production work? One main skill I would need to improve on before beginning the A2 production work is the camerawork. In our advert the first scene is landscape and the rest is portrait, this isn’t in effect for a conventional TV advert and it makes it look less successful. I also need to improve my editing skills because while editing our final advert, the insertion all the several scenes together was not done by me because I didn’t know perfectly how to use the programme we was using, ‘Adobe Premiere Elements 13’. I did decide the order of the scenes but I didn’t physically know properly how to edit them together. I could attempt to use a wider range of technical elements when working on my A2 production work to make my filming more effective and appealing.

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Evaluation

  • 1. Charlie Barwick Preliminary Task Evaluation How did planning help in the production stage? Planning helped in the production of our TV Advertisement because it allowed us to make sure we knew exactly what to filmand it helped to know the different camera angles and camera shots we needed to use to make it effective enough. Planning also helped us to produce the advert we have by letting us work out who in our group was going to contribute to what part of the production and post-production. It particularly helped in the script for our magazine because at first our script was too long, but then we managed to condense it after timing it and finding out that it was too long for our advert. When we were first planning our TV Advertisement we had different ideas to what our final advert actually turned out like. The changes were made to our advert because when we began filming for test shots we figured that our plan wouldn’t actually work as effectively as it does now, the changes we made to our production made our Advertisement much more effective and we were able to produce it easier because it wasn’t as difficult as we first made it. This was our first ideas mind map for our advert; the cutting to the shoes with a pause effect is the main change we made during the editing of putting all of the scenes together because we found placing the still-image in the middle of the advert wasn’t very effective because it didn’t fit right, hence why we decide to place it at the end of the advert instead. What was your individual contribution to planning, production and post-production? For the planning I conducted a mind map of our key ideas and themes, the step outline of our advert and the camera shots and angles list. These three sections helped us towards the planning of our TV advert because we knew the costumes we needed to use other than the shoes that we were advertising to contribute to the audience we were attempting to target. I contributed to the production by being the model for our TV Advertisement that was doing the running and being the only person involved in the viewing of our advert. I also created the still-image by inserting, after it was taken by another individual in my group, For the post-production I helped to plan out the order of the different scenes in our advert, I chose where to insert the voiceover and the still-image of the product. I also edited the still-
  • 2. Charlie Barwick image by adding all of the text onto it, such as the; price, the Nike logo, the name of the product and the other captions. How have you made effective use of the technical elements? Our group have used effective use of camerawork (shots, angles, movement and composition), sound, mise-en-scene and editing. We used camerawork effectively by including a close-up image of the product in our advert and using a wide-shot for the running part of the advertisement. We also used camerawork to pan from the runner beginning to run to running away from the camera. Thirdly we alternated the angles of our camerawork from a low angle, the runner in the starting position, to a high angle, the model running off. We finally used shallow focus on our still-image of the product to make them stand out more and make sure the audiences focus was on the product not on the background. We used the technical element of sound by including some dialogue of an explanation of the product and we also included a sound effect of a starting pistol when the runner is in the starting position to make it look more effective and life-like. We used mise- en-scene effectively because if we didn’t our advert wouldn’t look very good or even like an actual advert. We made sure the model was in the correct costumes for running as well as the running shoes and we also made sure we set it in a place where someone would choose to go running. We used editing to our advantage of the production of our advert by using a few different editing techniques. We used cutting during the advert to cut between scenes the different views of the runner and we also used slow motion at the end of our advert to allow the audience the actually view the shoes while the model was running. What skills do you need to improve upon before you begin your A2 production work? One main skill I would need to improve on before beginning the A2 production work is the camerawork. In our advert the first scene is landscape and the rest is portrait, this isn’t in effect for a conventional TV advert and it makes it look less successful. I also need to improve my editing skills because while editing our final advert, the insertion all the several scenes together was not done by me because I didn’t know perfectly how to use the programme we was using, ‘Adobe Premiere Elements 13’. I did decide the order of the scenes but I didn’t physically know properly how to edit them together. I could attempt to use a wider range of technical elements when working on my A2 production work to make my filming more effective and appealing.