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Evaluation question 4

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The target audience for the magazine would be male identifying 16-30 year olds, with a focus on African Americans. Specifically, the magazine would target fans of niche hip hop artists, as hip hop is traditionally a genre dominated by and appealing most to African American males, especially in the United States and Canada.

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Evaluation Question 4 Who would be the audience for your media product? Age – My target age group for my magazine is 16-30 year olds. This is the target market for hip hop music and therefore my magazine. This is because hip hop is recently developed, blowing up majorly in the 90s. Therefore those over the age of 30 tend to find hip hop immature and not understand the message behind lyrics. Also younger people are more accustomed to drug and gang culture, themes often discussed in hip hop, and therefore do not take offence to certain references within the genre. It could also be said that the younger people of today are more accustomed to crude behavior such as sex, drugs, violence and rude language. If anything people are desensitized to these topics and some even idolize/ respect them. Gender – I would say that my magazine target the male audience, as hip hop is a male dominated genre. Although hip hop has many female fans, they typically support more mainstream artists and are not part of the niche market TRILL targets/appeals to. Ethnicity – Hip hop is traditionally dominated by African Americans, although there are many rappers of other ethnicities this would be the core demographic. Hip Hop is enjoyed by a wide range of people, all over the globe. However the core listeners would be said to be African American. Location – As I said previously Hip Hop is enjoyed everywhere, all around the globe. However the dominating market would be found in the USA and Canada specifically Toronto. Recently many of the top artists have come from Canada however Hip Hop legends have been
found in L.A, New York and Chicago. If I were to target a location it would be the USA and Canada.

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Evaluation question 4

  • 1. Evaluation Question 4 Who would be the audience for your media product? Age – My target age group for my magazine is 16-30 year olds. This is the target market for hip hop music and therefore my magazine. This is because hip hop is recently developed, blowing up majorly in the 90s. Therefore those over the age of 30 tend to find hip hop immature and not understand the message behind lyrics. Also younger people are more accustomed to drug and gang culture, themes often discussed in hip hop, and therefore do not take offence to certain references within the genre. It could also be said that the younger people of today are more accustomed to crude behavior such as sex, drugs, violence and rude language. If anything people are desensitized to these topics and some even idolize/ respect them. Gender – I would say that my magazine target the male audience, as hip hop is a male dominated genre. Although hip hop has many female fans, they typically support more mainstream artists and are not part of the niche market TRILL targets/appeals to. Ethnicity – Hip hop is traditionally dominated by African Americans, although there are many rappers of other ethnicities this would be the core demographic. Hip Hop is enjoyed by a wide range of people, all over the globe. However the core listeners would be said to be African American. Location – As I said previously Hip Hop is enjoyed everywhere, all around the globe. However the dominating market would be found in the USA and Canada specifically Toronto. Recently many of the top artists have come from Canada however Hip Hop legends have been
  • 2. found in L.A, New York and Chicago. If I were to target a location it would be the USA and Canada.