Managing Internal, Private External, and Open Developer Ecosystems
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More and more, our developer ecosystems are splitting into many different and separate groups. This presentation focuses on how VMware has tackled the challenge of addressing the needs of internal (2nd party) developer teams and partner developers as well as external/open source developers.
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Managing Internal, Private External, and Open Developer Ecosystems
- 1. © 2014 VMware Inc. All rights reserved. Managing Internal, Private, External, and Open Developer Ecosystems March 23-24, 2015 Larry McDonough @LMCDUNNA Director, Product Management Ecosystem Services, Central Engineering VMware, Inc.
- 3. Agenda • VMware quick overview & Intro • Internal Alignment – Corporate, Business Unit, and Team • “Our” increasingly diverse developer ecosystem – Technology partners, Internal developers, Public / OSS • Build them a home that is… – Tailored to their needs – Scalable through self-service – Provides a feedback loop for improvement – Instrumented with “value metrics” • Interactive Demo & QA
- 4. VMware • Founded 1998, headquartered in Palo Alto • Business: Virtualization Infrastructure Solutions • Acquired by EMC in 2004 (owns ~80%) • Total revenues in 2014 were $6,035M (16% increase previous year) • Approx. 18,000 employees, ~114 offices worldwide • Product Areas: 1. SDDC (Compute, Storage & Availability, Networking & Security, Management & Orchestration, Hyper-Converged Infra) 2. Hybrid Cloud Computing (vCloud Air) 3. End User Computing (Horizon, Fusion,, EMM via AirWatch) Source: VMware Form 10-K, 2014
- 5. My Team… Central Engineering Dev Tools AnalyticsDev Center Dev Marketing … ……… Ecosystem Services Product Mgmt. My Team’s Mission Statement Through rigorous product management practices across all our partner and customer facing products and services, and in a manner consistent with VMware’s corporate goals, we will ensure that our tools, content, services, and business intelligence supports the continued growth and health of our partner and customer developer ecosystem
- 6. VMware Developer Center All the resources developers need to design and build solutions for the Software Defined Data Center developercenter.vmware.com Built for Developers and DevOps! Provides SDKs, API References, Tools & Docs Blogs, Forums, Samples and Github integration SSO with “My VMware” account Personalized, private content for partners One-on-One case management (DCPN) Architecture Diagrams @vmwaredevcenter Programs, Services & Certifications Open Partner
- 7. First, Corporate Alignment (VMware IT Outcomes) 7 Reduce Data Center CapEx Reduce Data Center OpEx Deploy / Hybrid / Agile Enterprise Mobility Security Baked-in HA & DR
- 8. Business Unit Alignment (Themes) Cloud First Community Engagement Dev & Cert Transformation Integrated Solutions Simplified Programs Value to VMware 8
- 9. Lots of Different Developers! 9 Enterprise Architect Solutions Architect Infrastructure Architect Enterprise App Developer Cloud Developer Firmware Developer VMware Developer Solutions Test Engineer Certification Test Engineer Hardware Tester DevOps Engineer IT Manager
- 10. Organize into User Personas Architect Enterprise Solutions Infrastructure Developer Software Firmware Cloud VMW Internal Tester Solution Certification Software Certification Hardware Certification DevOps DevOps Engineer IT Manager 10 These persona may be technology partners, customers, ISVs, SI’s or VMware employees.
- 11. Draft User Stories for each Sprint • API Explorer • Architecture Center • Certification on Demand • Common Component Library • Database Upgrade • Development Cloud • Content Readiness (multi-product) • Jive 7 Upgrade Compatibility • Open Source Content • Crash Report • Sample Library • Workbench Forum 11
- 12. API Explorer 12 Architects and developers have a difficult time understanding how our APIs work and how to integrate with us because there is no easy way to explore our API services, browse available methods, or test out specific API requests. PROBLEM STATEMENT As an Architect or Developer, I want the ability to navigate VMware API services, browse available methods, make API requests, and see responses so that I can get started more quickly and create solutions that are seamlessly integrated at the API level. USER STORY BUSINESS IMPACT Medium IT OUTCOME Reduce OpEx, Agile, Security, HA, DR THEME Transformation PERSONA Architect, Developer STATUS User stories in progress
- 13. Architecture Center 13 Architects rely on established patterns and best practices, but many of our reference architectures, design guides, and other resources are scattered across several VMware sites. PROBLEM STATEMENT As an architect, I want centralized access to VMware architectural diagrams, reference architectures, and other relevant resources so I can design solutions that are based on validated patterns, incorporate validated components, and that are seamlessly integrated at the API level. USER STORY BUSINESS IMPACT Medium IT OUTCOME Reduce CapEx & OpEx, Agile, Security, HA, DR THEME Integrated Solutions PERSONA Architect STATUS Investigation concluded
- 14. Common Component Library (Phases 2 & 3) 14 VMware engineers have a difficult time sharing their work or searching for other components that might meet their needs, making it difficult to avoid duplication of effort, feature overlap, and compatibility/interoperability problems. PROBLEM STATEMENT As a VMware engineer, I want to access and contribute to an organized collection of software components that I can use in my projects to save time and money while maximizing integration and interoperability between products. USER STORY BUSINESS IMPACT Medium IT OUTCOME Agile & Deployment THEME Value to VMware PERSONA Developer (VMW) STATUS Ready to size
- 16. We use Google Analytics and Tableau Exploring Alto Cloud for Journey Tracking and Engagement 16 Site Launches Feb 2014 Integrating multiple sources to compare similar sitesPage views and visits
- 17. Lots of input affect Product Requirements… • Direct feedback from the site • Surveys & Analytics • 2 surveys a year, alternating audiences • Continuous analytics • 3 VMware conferences per year • Ad hoc booth discussions & meetings with developers • Program Managers • Manage direct relationships with key partners • Review competitive / other successful platform dev rel sites • MSFT, Amazon, Cisco, IBM, etc… • Internal Product Teams and PMs • Critical to stay on top of product innovations • Offers opportunities for controlled, early-access 17
- 18. Demo CONFIDENTIAL 18 SSO with “My VMware” This unlocks entitlements and access to “locked” or “secret” content Pulls blogs from blogs.vmware.co m that are tagged VMwareDev Created a VMware twitter account to post news and updates to our devs Becomes “My Home” after login and provides custom dashboard Most locked or secret content is here and requires partner program membership. OSS samples/ scripts linked here too Open community forums, tools, sample code Learn about our programs and services www.developercenter.vmware.com
- 20. Summary – addressing multiple devs • Stay focused on and aligned with corporate mission and business unit goals – It’s very easy to spend resources on dev needs that might not really help ecosystem health • Know your market (both internal and external) – Organize developer personas and corresponding user stories – Supporting Internal devs increases awareness across the organization, keeps you closer to your product innovation and helps execs understand the importance of developer ecosystem • Build a hub that.. – Provides easy access to tools, SDKs, APIs, samples, docs – Provides community support such as forums, blogs, social media – Links OSS efforts in context (i.e., on product pages) – Self-service content publishing to support scale – Is designed from the start with the ability to dynamically serve up public and/or private content based on access controls – Captures user feedback, and respond within 24 hours – Is instrumented with analytics so you can measure success, failures, and adjust CONFIDENTIAL 20
- 21. Thank You Larry McDonough @LMCDUNNA Director, Product Management Ecosystem Services, Central Engineering VMware, Inc.