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Evian

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Evian challenged Syndicate to re-establish the brand's relevance within lifestyle media and extend its "Live Young" campaign with a more accessible yet premium message in key markets. Syndicate's strategy included establishing partnerships within health/wellness, arts/culture and active fitness and creating content like a skateboarding event in Miami and fitness series in New York, Los Angeles and Miami. The campaign resulted in over 1.5 billion media impressions, social media growth, and $18 million in estimated ad value, far exceeding Evian's previous agency's results.

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CASE STUDY | EVIAN The original premium bottled water brand with origins dating back to 1829, evian challenged Syndicate to: • Re-establish the brand’s relevance within lifestyle media • Extend evian’s ‘Live Young’ campaign to communicate a more accessible yet premium message. • Increase engagement and affinity in the evian’s top 3 markets – Miami, New York and Los Angeles
STRATEGY | EVIAN Syndicate’s campaign strategy included • Establish ‘passion points’ within health / wellness, arts & culture, active fitness • Create new ‘Live Young’ content within ‘passion points’ and key markets:  ‘Live Young, Skate On’ activation in Miami  ‘Get Fit with Jackie Warner’ series with celebrity trainer in NY, LA and Miami  Wood Racket Tennis Tournament to amplify US Open sponsorship  Designer bottle collaboration with Diane Von Furstenberg • Seed product with key lifestyle media and influencers within in target markets
RESULTS | EVIAN ‘Live Young, Skate On’ activation resulted in front page of Miami Herald and achieved 164 pieces of online, broadcast, and print media, which reached approximately 694 million unique impressions. Named Best Pop-Up Event 2012 by Miami New Times Partnerships and event activations including the evian WoodRacquet Cup and Live Young, ‘Get Fit with Jackie Warner’ engaged consumers in evian’s top 3 target markets and achieved coverage equal to over $5 million in ad value DvF bottle design collaboration garnered 834 million UMVs including launch event at Soho Beach House during Miami Art Basel. Attendees included Andre Balazs, Chelsea Handler, Dori Cooperman, Genevieve Jones, Hamish Bowles, Hilary Rhoda, Lily Kwong, Nicky & Paris Hilton, River Viperi, Russell Simmons, Ali Kay, Alex von Furstenberg, Mia Moretti, Caitlin Moe, Waris Ahluwalia, Johan Lindeberg, DJ Chelsea Leyland, Peter & Harry Brant
RESULTS | EVIAN 2012 Total Campaign Results • Total Placements: 1,598 (500 more than evian’s 2011 agency) • UMV’s: 2,454,322,758 (50% more than evian’s 2011 agency) • Ad Value: $18,055,234.65 (over $16mm more than evian’s 2011 agency) • Facebook Likes increased from 178,553 to 195,814, which is a 9% increase • Twitter followers increased from 1349 to 3097, which is a 56% increase

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Evian

  • 1. CASE STUDY | EVIAN The original premium bottled water brand with origins dating back to 1829, evian challenged Syndicate to: • Re-establish the brand’s relevance within lifestyle media • Extend evian’s ‘Live Young’ campaign to communicate a more accessible yet premium message. • Increase engagement and affinity in the evian’s top 3 markets – Miami, New York and Los Angeles
  • 2. STRATEGY | EVIAN Syndicate’s campaign strategy included • Establish ‘passion points’ within health / wellness, arts & culture, active fitness • Create new ‘Live Young’ content within ‘passion points’ and key markets:  ‘Live Young, Skate On’ activation in Miami  ‘Get Fit with Jackie Warner’ series with celebrity trainer in NY, LA and Miami  Wood Racket Tennis Tournament to amplify US Open sponsorship  Designer bottle collaboration with Diane Von Furstenberg • Seed product with key lifestyle media and influencers within in target markets
  • 3. RESULTS | EVIAN ‘Live Young, Skate On’ activation resulted in front page of Miami Herald and achieved 164 pieces of online, broadcast, and print media, which reached approximately 694 million unique impressions. Named Best Pop-Up Event 2012 by Miami New Times Partnerships and event activations including the evian WoodRacquet Cup and Live Young, ‘Get Fit with Jackie Warner’ engaged consumers in evian’s top 3 target markets and achieved coverage equal to over $5 million in ad value DvF bottle design collaboration garnered 834 million UMVs including launch event at Soho Beach House during Miami Art Basel. Attendees included Andre Balazs, Chelsea Handler, Dori Cooperman, Genevieve Jones, Hamish Bowles, Hilary Rhoda, Lily Kwong, Nicky & Paris Hilton, River Viperi, Russell Simmons, Ali Kay, Alex von Furstenberg, Mia Moretti, Caitlin Moe, Waris Ahluwalia, Johan Lindeberg, DJ Chelsea Leyland, Peter & Harry Brant
  • 4. RESULTS | EVIAN 2012 Total Campaign Results • Total Placements: 1,598 (500 more than evian’s 2011 agency) • UMV’s: 2,454,322,758 (50% more than evian’s 2011 agency) • Ad Value: $18,055,234.65 (over $16mm more than evian’s 2011 agency) • Facebook Likes increased from 178,553 to 195,814, which is a 9% increase • Twitter followers increased from 1349 to 3097, which is a 56% increase