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Expanding airbnb business in bangladesh

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Shakila Yasmin

Airbnb focused prospects and opportunity to get their market share, their operations and also about the services to customers in Bangladesh.

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Expanding Airbnb Business In Bnagladesh Name ID No. Md. Gulib Andalib Shaiket 17174004 Md. Solaiman Hossain 17174005 Mr. Debasish Saha 17174014 Sarara-E-Noor 17174010 Fatha Dduza Siddique 17174019 Shakila Yasmin 16374016 Prepared For: Mr. Nehal Ahmed Professor BIBM Prepared By:
TOURISM & HOSPITALITY INDUSTRY IN BANGLADESH • Bangladesh is growing economically, all sectors of business is also showing significant growth including hospitality & tourism industry. • The hospitality industry in Bangladesh holds tremendous potentials as Bangladesh economy is growing by over 7.00 per cent and the country is set to become a member of a middle-income group by 2021. The tourism industry is considered as a major source of foreign currency earnings for countries like India, Malaysia, Thailand, Maldives, Spain, Switzerland, Nepal, UAE, the Maldives, Indonesia, Singapore and many more. • The direct contribution of tourism to GDP was 296.6 billion taka (1.9 percent of total GDP) in 2014 and is forecast to grow by 6.1 percent per annum to 566.3 billion taka (1.9 percent of total GDP) by 2025. Furthermore, in 2014, the total contribution of tourism to employment, including jobs indirectly supported by this industry was 3.6 percent of total employment which equals to 1,984, 000 jobs. By 2025, tourism is forecast to support 2,492,000 jobs (3.6 percent of total employment).
INTRODUCING • 1st time in Bangladesh a shared economy & community based Air-bed and breakfast service Travel like a human
The Airbnb Concept • Airbnb is an online community marketplace that connects people looking to rent their homes with people who are looking for accommodation • Founded in San Francisco in 2008 as a start-up, the company has become a worldwide booking platform • Today it contributes to the movement of more than 60 million people in 192 countries. So, Airbnb concept is: • A community platform rental • 60 million of users, 34000 Cities & 192 countries • All type of Accommodation • Share with local community & Security in booking
Airbnb Defines Itself • A trusted community marketplace for people to list, discover, and book unique accommodations around the world • A unique travel experience; • A growing community of users.
THE 3 CUSTOMER SEGMENTS DEFINING AIRBNB’S BUSINESS MODEL: Host • Host who owns property they can rest available space • Host can listing their property on Airbnb with check in and check out time • Hosts can accept and reject the travelers booking TRAVELERS • Travelers can booked the available spaces from local hosts •Travelers can book a space throughout online payment FREELANCE PHOTOGRAPHERS •Airbnb has a vast network of freelance photographers •The high quality photographs get more responses •Freelance photographers are paid by Airbnb directly.
Expanding airbnb business in bangladesh
WHY AIRBNB IS NECESSARY IN BANGLADESH • Bangladeshi people wants new technology based product. • Still hotel rooms and resort rooms per night cost’s are higher than Thiland, India, Nepal • Different arena of hospitality in Bangladesh • Community driven service in one way help hosts or property owners to earn additional money • Airbnb offers cheaper alternatives for renting • Airbnb has offered jobs to “hosts” people who periodically offer their homes to guests
FACTORS THAT AFFECTING TO ENTER BANGLADESH MARKET E E S T Technological Factors: Airbnb relies heavily on technology. Visitors will book rooms on the app or website. Without technology, rooms can’t be booked. Hosts can’t be contacted. Social Factors: New “experiences” Airbnb is a social business. Hosts offer their homes to guests in exchange for money. Visitors will document their experience online. Airbnb grows through word of mouth. Economic Factors: Benefiting hosts and cities “Shared economy.” That is the industry Airbnb is a leader in. Airbnb offers cheaper alternatives for renting. And it has grown exponentially in a short time. Environment Factors: Healthier than hotels Airbnb boasts they reduce energy usage within America and Europe compared to hotels. This includes lowering greenhouse gases, less water consumption, waste avoidance, and increased environmental awareness. Tech necessities
FACTORS THAT AFFECTING TO ENTER BANGLADESH MARKET: Competitive Factors • Competitive Product Strategy: Airbnb is a leading website which helps customers and users in booking of hotels, hostels and other type of accommodation. Since Airbnb operates in a business to business market, the platform is the service that they offer to the hosts with value proposition of 'earning money to fund their own passions'.
SWOT Analysis for Airbnb • Governmental regulations and lawsuits loom in most markets. • Without operational control a major crime or other bad publicity could be a major shared economy accommodation success factor • The business model can easily be copied. • Airbnb providing mobile app which facilitates to both host and guest connected • Airbnb provides with low prices and personal touch of the hosts • Airbnb can still exploit those markets where hotels ratio is very low • Violating housing and zoning laws • Hotel industry as competitors is damaging its concept • Airbnb is dependent on quality provided by the hosts • Huge global presence in 192 countries and 34000 cities with over 1 million listings • Brand popularity and travelers trusting internationally • Compete with low prices as compare with hotels and guest houses • Cost per transaction low due to internet platform model S W TO
Probable Outcome in Bangladesh • The growth of the sharing economy is one of the most important events of the twentieth century. Apart from Uber, one of the leading names in the sharing economy is Air BnB. Bangladeshi people do not hesitate to use any technology based product like Uber, Patho, Obhai. Also, Bangladeshi people are comfortable with sharing economy system and culturally Bangladeshi people are very good in hospitality. • There has been a recent shift towards this form of hospitality in Bangladesh where people seem to prefer a service unlike a traditional hotel varying from just a night to months. The community driven service in one way help hosts or property owners to earn additional money by monetizing their extra spaces, on the other hand helps travelers to be cover places of interests staying at a comfortable place.
Conclusion • Airbnb is a leader in the sharing economy. They offer jobs for “hosts”, people who rent their rooms or homes to visitors. But every state and country have their own rules for housing: the need for permits, licenses, and taxation depends on location. • Now, they ensure hosts abide by these regulations when accepting Airbnb’s terms and conditions. • The firm relies heavily on technology to book rooms, to communicate between hosts and visitors, and review their stay. Consumers love the cheap option to stay in cities that would be otherwise unavailable. Since not all towns have motel options. • The company claims to be more environmentally friendly than the average hotel. And have posted several studies about it.

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Expanding airbnb business in bangladesh

  • 1. Expanding Airbnb Business In Bnagladesh Name ID No. Md. Gulib Andalib Shaiket 17174004 Md. Solaiman Hossain 17174005 Mr. Debasish Saha 17174014 Sarara-E-Noor 17174010 Fatha Dduza Siddique 17174019 Shakila Yasmin 16374016 Prepared For: Mr. Nehal Ahmed Professor BIBM Prepared By:
  • 2. TOURISM & HOSPITALITY INDUSTRY IN BANGLADESH • Bangladesh is growing economically, all sectors of business is also showing significant growth including hospitality & tourism industry. • The hospitality industry in Bangladesh holds tremendous potentials as Bangladesh economy is growing by over 7.00 per cent and the country is set to become a member of a middle-income group by 2021. The tourism industry is considered as a major source of foreign currency earnings for countries like India, Malaysia, Thailand, Maldives, Spain, Switzerland, Nepal, UAE, the Maldives, Indonesia, Singapore and many more. • The direct contribution of tourism to GDP was 296.6 billion taka (1.9 percent of total GDP) in 2014 and is forecast to grow by 6.1 percent per annum to 566.3 billion taka (1.9 percent of total GDP) by 2025. Furthermore, in 2014, the total contribution of tourism to employment, including jobs indirectly supported by this industry was 3.6 percent of total employment which equals to 1,984, 000 jobs. By 2025, tourism is forecast to support 2,492,000 jobs (3.6 percent of total employment).
  • 3. INTRODUCING • 1st time in Bangladesh a shared economy & community based Air-bed and breakfast service Travel like a human
  • 4. The Airbnb Concept • Airbnb is an online community marketplace that connects people looking to rent their homes with people who are looking for accommodation • Founded in San Francisco in 2008 as a start-up, the company has become a worldwide booking platform • Today it contributes to the movement of more than 60 million people in 192 countries. So, Airbnb concept is: • A community platform rental • 60 million of users, 34000 Cities & 192 countries • All type of Accommodation • Share with local community & Security in booking
  • 5. Airbnb Defines Itself • A trusted community marketplace for people to list, discover, and book unique accommodations around the world • A unique travel experience; • A growing community of users.
  • 6. THE 3 CUSTOMER SEGMENTS DEFINING AIRBNB’S BUSINESS MODEL: Host • Host who owns property they can rest available space • Host can listing their property on Airbnb with check in and check out time • Hosts can accept and reject the travelers booking TRAVELERS • Travelers can booked the available spaces from local hosts •Travelers can book a space throughout online payment FREELANCE PHOTOGRAPHERS •Airbnb has a vast network of freelance photographers •The high quality photographs get more responses •Freelance photographers are paid by Airbnb directly.
  • 8. WHY AIRBNB IS NECESSARY IN BANGLADESH • Bangladeshi people wants new technology based product. • Still hotel rooms and resort rooms per night cost’s are higher than Thiland, India, Nepal • Different arena of hospitality in Bangladesh • Community driven service in one way help hosts or property owners to earn additional money • Airbnb offers cheaper alternatives for renting • Airbnb has offered jobs to “hosts” people who periodically offer their homes to guests
  • 9. FACTORS THAT AFFECTING TO ENTER BANGLADESH MARKET E E S T Technological Factors: Airbnb relies heavily on technology. Visitors will book rooms on the app or website. Without technology, rooms can’t be booked. Hosts can’t be contacted. Social Factors: New “experiences” Airbnb is a social business. Hosts offer their homes to guests in exchange for money. Visitors will document their experience online. Airbnb grows through word of mouth. Economic Factors: Benefiting hosts and cities “Shared economy.” That is the industry Airbnb is a leader in. Airbnb offers cheaper alternatives for renting. And it has grown exponentially in a short time. Environment Factors: Healthier than hotels Airbnb boasts they reduce energy usage within America and Europe compared to hotels. This includes lowering greenhouse gases, less water consumption, waste avoidance, and increased environmental awareness. Tech necessities
  • 10. FACTORS THAT AFFECTING TO ENTER BANGLADESH MARKET: Competitive Factors • Competitive Product Strategy: Airbnb is a leading website which helps customers and users in booking of hotels, hostels and other type of accommodation. Since Airbnb operates in a business to business market, the platform is the service that they offer to the hosts with value proposition of 'earning money to fund their own passions'.
  • 11. SWOT Analysis for Airbnb • Governmental regulations and lawsuits loom in most markets. • Without operational control a major crime or other bad publicity could be a major shared economy accommodation success factor • The business model can easily be copied. • Airbnb providing mobile app which facilitates to both host and guest connected • Airbnb provides with low prices and personal touch of the hosts • Airbnb can still exploit those markets where hotels ratio is very low • Violating housing and zoning laws • Hotel industry as competitors is damaging its concept • Airbnb is dependent on quality provided by the hosts • Huge global presence in 192 countries and 34000 cities with over 1 million listings • Brand popularity and travelers trusting internationally • Compete with low prices as compare with hotels and guest houses • Cost per transaction low due to internet platform model S W TO
  • 12. Probable Outcome in Bangladesh • The growth of the sharing economy is one of the most important events of the twentieth century. Apart from Uber, one of the leading names in the sharing economy is Air BnB. Bangladeshi people do not hesitate to use any technology based product like Uber, Patho, Obhai. Also, Bangladeshi people are comfortable with sharing economy system and culturally Bangladeshi people are very good in hospitality. • There has been a recent shift towards this form of hospitality in Bangladesh where people seem to prefer a service unlike a traditional hotel varying from just a night to months. The community driven service in one way help hosts or property owners to earn additional money by monetizing their extra spaces, on the other hand helps travelers to be cover places of interests staying at a comfortable place.
  • 13. Conclusion • Airbnb is a leader in the sharing economy. They offer jobs for “hosts”, people who rent their rooms or homes to visitors. But every state and country have their own rules for housing: the need for permits, licenses, and taxation depends on location. • Now, they ensure hosts abide by these regulations when accepting Airbnb’s terms and conditions. • The firm relies heavily on technology to book rooms, to communicate between hosts and visitors, and review their stay. Consumers love the cheap option to stay in cities that would be otherwise unavailable. Since not all towns have motel options. • The company claims to be more environmentally friendly than the average hotel. And have posted several studies about it.