FACEBOOK Advertising for Small Business
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This document discusses social media marketing on Facebook. It begins by establishing the author's expertise in online marketing and training with top influencers. It then outlines that the presentation will focus on why Facebook should be a priority, secrets for increasing engagement on Facebook, and how to make money using social media. Several facts about Facebook's large user base and engagement are provided. The document then gives tips for creating low-cost Facebook ads to build page likes, boosting posts for minimum 3 days, and best practices for posting content. It outlines a Facebook funnel strategy of driving leads from ads to a website and email sequence. It closes by emphasizing giving value to followers rather than direct selling.
FACEBOOK Advertising for Small Business
- 2. Social Media Marketing… Can You Relate?
- 3. Why listen to ME? I LIVE AND BREATHE ONLINE MARKETING FOR A LIVING! I Regularly Train w/The Country’s TOP Social Media Experts including Gary Vaynerchuk, Natalie Sisson, Nick Unsworth, and Mari Smith (Photo), Who Was Named ATopTen Influencer in Social Media by Forbes Magazine.
- 4. Today,You’ll Learn… 1) WHY FACEBOOK SHOULD BE A PRIORITY FORYOUR ONLINE MARKETING 2) SOME OF MY PERSONAL SECRETS FOR INCREASING “LIKES”, ENGAGEMENT, AND GETTINGYOUR POSTS SEEN 3) HOW TO ACTUALLY MAKE MONEY USING SOCIAL MEDIA!
- 5. Why Facebook? 1.28 BILLION Monthly,Active FB Users
- 6. Why Facebook? 1.28 BILLION Monthly,Active FB Users 802 Million People Log On EVERY Day
- 7. Why Facebook? 1.28 BILLION Monthly,Active FB Users 802 Million People Log On EVERY Day Social Media Is Now the TOP Internet Activity
- 8. Why Facebook? 1.28 BILLION Monthly,Active FB Users 802 Million People Log On EVERY Day Social Media Is Now the TOP Internet Activity FACEBOOK Has Almost 7x The Engagement As Twitter
- 9. Why Facebook? 1.28 BILLION Monthly,Active FB Users 802 Million People Log On EVERY Day Social Media Is Now the TOP Internet Activity FACEBOOK Has Almost 7x The Engagement As Twitter Average Time Spent On Facebook is 20 Min PerVisit
- 10. Why Facebook? 1.28 BILLION Monthly,Active FB Users 802 Million People Log On EVERY Day Social Media Is Now the TOP Internet Activity FACEBOOK Has Almost 7x The Engagement As Twitter Average Time Spent On Facebook is 20 Min PerVisit FB Advertising Is Still Accessible To Small Businesses (Sources: Facebook.com, BusinessInsider.com, Marigold Marketing Group)
- 11. Why Facebook? HOW IS FACEBOOK DIFFERENTTHAN OTHER SOCIAL MEDIA PLATFORMS?
- 12. Why Facebook? HOW IS FACEBOOK DIFFERENTTHAN OTHER SOCIAL MEDIA PLATFORMS? FACEBOOK Has MOST DEVELOPED Targeted Advertising Tools On The Planet!
- 13. Why Facebook? HOW IS FACEBOOK DIFFERENTTHAN OTHER SOCIAL MEDIA PLATFORMS? FACEBOOK Has MOST DEVELOPED Targeted Advertising Tools On The Planet! (They’ve been around longer, have OODLES OF CASH, and they have spent time and money perfecting it.)
- 14. 3 FB AD SECRETS 1) To Build The Number of LIKES onYour Page FOR LITERALLY PENNIES EACH… CREATE A “LIKE” AD for $10/Day,TargetYour Ideal Audience, Use A Great Photo That Creates a Mental/Emotional Connection and… USE THIS PHRASE inYOUR AD: “LIKE IfYou LOVE __________”
- 15. Two Men And ATruck
- 16. Durant’s
- 17. 3 FB AD SECRETS 2) IfYou Use The “BOOST POST” Button,You Must Run The Boost Post for a Minimum of 3 Days to Be Successful.
- 18. 3 FB AD SECRETS 3) Mari’s “BEST PRACTICES” - BEST DAYS OF THE WEEK TO POST:Thurs + Fri - BEST TIME OF DAY: Just after lunch - BEST TYPES OF CONTENT: Photos, Questions, Short Posts (90 Characters or less),Video, Plain Status Updates, Linked Articles - OFFER FREE INFORMATION TO HELPYOUR AUDIENCE SOLVE A PROBLEM THEY ARE LIKELY TO HAVE (Ideal Audience) - BUTTESTTHESE FORYOURSELF onYOUR PAGE!
- 19. So…HOW do you make MONEY from Facebook?
- 20. So…HOW do you make MONEY from Facebook?
- 27. Example of Conversion Strategy THE FACEBOOK AD
- 28. Example of Conversion Strategy THE WEBSITE LEADPAGE
- 29. Example of Conversion Strategy LEAD/SALE ARRIVES VIA EMAIL
- 30. Example of Conversion Strategy LEADS Keep Pouring ToYour Inbox!
- 31. FINALTHOUGHTS IFYOU REMEMBER NOTHING ELSETODAY: - SOCIAL MEDIA IS ABOUT GIVING, NOT SELLING, and LISTENING as opposed to PREACHING. - ALWAYS BE THINKING OF WAYS TO OFFERYOUR AUDIENCEVALUE,AS OPPOSED TO HOWYOU CAN GET THEM TO BUY SOMETHING. THEY WILL BUY FROM YOU,AFTERYOU EARNTRUST.
- 32. Mari Connor Social Media Money Maker 602-810-5664 Mari@MarigoldMarketingGroup.com REVIEW THIS SLIDESHOW: www.slideshare.net/MariConnor FREE 30 MIN CONSULTATIONS DIY IN-OFFICE TRAINING DONE-FOR-YOU PACKAGES