Facebook for Business delivered to ACT Digital Enterprise on 14 may 2013
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This document provides information about using Facebook for business purposes. It discusses how to set up a Facebook page for a business, build an audience and engage with customers, create content for the page, use Facebook for customer service, and advertise on Facebook. Tips are provided for running competitions on Facebook and managing a Facebook presence over time. Both opportunities and challenges of using Facebook marketing are covered.
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Facebook for Business delivered to ACT Digital Enterprise on 14 may 2013
- 3. Housekeeping
- 5. We help these businesses with their social media + Facebook marketing: Old Bus Depot Markets International Student Ambassadors National Parks NSW Lantern Apartments Thredbo Sportsmans Warehouse Deeks Michael Milton Canberra BusinessPoint Canberra Business Council (and more…)
- 7. Where does SOCIAL fit in your online marketing?
- 8. Online marketing Strategy Website Exposure / Listings Links / connections Search Engines SEO/SEM Conversion / Sales Direct marketing Social Media
- 11. 7 hrs & 30 mins each week ‘invested’ Source: Nielsen Nov 2011
- 12. Who are we doing ‘it’ with? (avg. friends) 227
- 13. Businesses with Social media presence
- 19. Get started in Facebook for business
- 20. Timeline Cover page Profile photo Publisher / composer Posts Apps About us Help (www.facebook.com/help) Anatomy of a facebook page >
- 23. Resources
- 24. People - Who Budget - $$ Time – How much time can you afford to spend Resources – the how much question…
- 25. Question: Where can you spend $$ in Facebook?
- 26. Facebook ads / Promoted posts Account setup / customisation Custom Pages / Third Party app costs Planning and strategy Training Community Management Developing content – photo / video Website integration Competitions Reporting tools and analysis Where to spend $$ in Facebook
- 27. Building your Audience / Fan Base
- 28. It’s still all about people
- 30. 1. Look for influential individuals who will help get the word out. 2. Personally invite members via email 3. Promote in offline channels (Print / onsite) 4. Promote in online channels (web / email) 5. Build relationships with other businesses through follows, likes, shares, cross promotions Audience Building 101
- 33. Photos Videos Questions Quick Answers Insights Attention + to feel special Light entertainment Seeing other people Finding out more about you Facebook fans love >
- 34. Updates and links Photos Events People Offers and specials Incentives & Competitions Customer Feedback The social media content pie
- 44. Will I get flooded with comments on my facebook? Will the complainers find a new outlet?
- 47. Type of issue Response Straight Problems –issue with your product or service and person has laid out exactly what went wrong. Respond directly and quickly Constructive Criticism - when the comment comes with a suggestion attached. Respond and take on board Merited Attack –Essentially, you or your company did something wrong, and someone is angry. Respond , follow up, move offline if necessary Trolling/Spam –no valid reason for being angry at you Ignore, block, ban Negative response options Adapted from http://mashable.com/2010/02/21/deal-with-negative-feedback/
- 48. Things to avoid
- 49. 1. Selling in every post 2. Negativity 3. Slow responses 4. Asking questions without replying 5. Over posting 6. Talking about yourself 7. Not setting a time budget 8. Fake answers Things to avoid
- 51. 1. Make it easy to enter 2. Be clear about terms and conditions 3. Provide a valuable prize 4. Make it achievable to win 5. Promote the comp off facebook 6. Use a third party app 7. Don’t run a ‘like’ competition 8. Track the results Competition tips
- 56. 1.Facebook ads 2.Promoted Posts 3.Sponsored Stories 4.Facebook Offers Advertising Platforms
- 62. Constantly changing the setup Not always stable Search is terrible Can be a maze and help file isn’t that helpful Privacy is not a default Ads manager can be confusing A time eater…! What sucks about facebook
- 63. Have fun and create a good habit
- 64. 1. Commitment 2. Engagment 3. Light Analysis Facebook 3 keys to success