Facebook in The Philippines - March 2011 Data Snapshot
- 2. Filipinos on Facebook: 22,472,980 Source: Facebook, March 2011
- 3. (that’s roughly the total popula>on of Australia) Source: UN data via Wikipedia
- 4. to put it another way, almost 1 in 4 Filipinos has a Facebook profile Source: based on UN data
- 5. Filipina women on Facebook: 11,622,360 Source: Facebook, March 2011
- 6. ( ) women account for 52% of all Filipino users Source: Facebook, March 2011
- 7. 7,414,220 Filipina women aged 18‐35 use Facebook Source: Facebook, March 2011
- 8. (that’s about the same as the total popula>on of Switzerland) Source: Wikipedia
- 9. The number of people using Facebook in the Philippines 20% increased by approximately in the past 3 months Source: Facebook via SocialBakers, March 2011
- 10. On average, Filipinos 26 visit Facebook >mes every month Source: Facebook via nickburcher.com, October 2010
- 11. …and they spend an average of 5½ hours on the site in any given month Source: Facebook via nickburcher.com, October 2010
- 12. Top brand pages on Facebook in the Philippines # Brand Page Likes Growth 01 Smart Communica/ons 971,317 1.21% 02 Starbucks Philippines 788,206 1.95% 03 Hair Experts (Sunsilk) 785,701 20.94% 04 Nescafé Philippines 369,032 12.05% 05 Havaianas Philippines 362,379 2.09% 06 Axe Philippines 314,478 1.68% 07 7‐Eleven Philippines 221,299 6.37% 08 L'Oréal Paris Philippines 216,818 14.97% 09 Garnier Philippines 149,997 2.28% 10 Pizza Hut Philippines 88,194 5.39% Source: Facebook via SocialBakers, March 2011
- 13. Simon Kemp Engagement Planner, BBH Asia‐Pacific simon.kemp@bbh‐asiapac.com.sg +65 6500 3071 @eskimon