Fahrenheit 212 Creative Exercises
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This document outlines a proposal for a new distribution model for Lowe's Home Improvement. It discusses insights into consumers, the company, and the home improvement retail category. It then poses a question about how a "hub-and-spokes" warehouse and distribution model could lower purchase costs for consumers and allow for more tailored customer service by decentralizing some operations away from large centralized stores. The document also references business consulting, storytelling, and media studio services from an organization called Humanity Compassion through Story.
Fahrenheit 212 Creative Exercises
- 1. Fahrenheit 212 Creative Exercises" Seth Samuels!
- 2. 1" A summary of how I live my life: " Making the most of the time I have!
- 3. 1" A summary of how I live my life: " Making the most of the time I have! Doing so requires adaptability!
- 4. DRY Hydration" Nutrition All Day! }"
- 5. Ingredients that Last" Dried! ! Dried Dried! ! Dried! Kale! ! Apricots Blueberries !Strawberries! }"
- 6. No Refrigerator" Dried Kale! Dried Apples! Sesame Seeds! Water! Agave Nectar! Whey Powder! }
- 7. Same Nutrients" Fiber! Vitamin C! Calcium! Water! Low Glycemic Index! Protein! }
- 8. Lunchbox Friendly" No concentrate! ! No refrigeration!
- 9. Target" Health- conscious people! Who look to the convenience of ! drink-based nutrition! While on the move!
- 10. Market Size – Blended Health Beverages" $2 Billion" ’14 Revenue*! * IBIS World!
- 11. Market Growth"
- 18. Story"
- 21. Humanity Compassion through Story
- 22. $ Consult . Train . Make
- 23. Consult Film + Photo Media Asset Creation Exhibition Planning Strategy Identification
- 24. Train 12 Natural Laws of Business - Human-Centered Design Thinking - Servant Leadership - Open-book Finance
- 27. Target" Purpose-driven organizations who value story as the most fundamental pillar of success!
- 28. Market" Strategy ! ! ! !Media ! ! ! !Studio ! ! !! Digital! Consultancy!
- 29. We’ll have a shot because…" - We act intentionally based on a vision we wrote and re-wrote together as an organization! - We chase improvement in our own work rather than the next job! - We begin and end with purpose!
- 30. 3" First Assignment" Lowe’s Home Improvement!
- 32. Consumer + Channel Insights ! ‘Hub-without-Spokes’ Model! 1. Urban big-box retail customer purchase and return opportunity cost high due to transport logistics ! 2. Centralized warehouse / sale / service model makes customer care homogenous! 3. What % customers return or request service on purchases?!
- 33. Company Insights ! ‘Hub-without-Spokes’ Model! 1. Big-box retailers generally combine their warehousing, retail, and customer service operations under one roof! 2. Team member stocking, other non-customer- facing activities rival, prioritize over customer interaction! 3. Cross-department generally knowledge low, awareness generally high! 4. Product volume, restocking rates vary across departments! 5. Product mix consistent across stores!
- 34. Category Insights! 1. Amazon, Wal-Mart achieve efficiency through fulfillment, warehousing centers respectively! 2. Best Buy Geek Squad at-home customer service directly correlates with consumer confidence!
- 35. How might a warehouse hub-and-spokes model lower purchase opportunity costs and tailor customer service?!
- 37. Thanks!