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Fake Strategies vol1 - Utility for Mini

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Luis Miranda
Luis Miranda

The document discusses potential new utilities that MINI cars could offer drivers to enhance the driving experience beyond functional technology. It suggests creating a connected community inside the car by allowing MINI drivers to record and share their trips with integrated webcams and tag locations. This would meet MINI drivers' interests in fun, creativity and interacting with other enthusiasts.

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¿What kind of added utility could MINI create? May 2010 Fake Strategies vol.1
What is utility for drivers?
 
Efficiency Problem solving Comfort
too much focus on the functional side
What is utility for drivers?
Perhaps not just about functional technology
MINI is a tribal & cult brand, with a strong sentiment of belonging
but a value that enriches how they are Perhaps not just about functional technology
Meet the MINI driver Fun, Creative, Enthusiast
and MINI drivers really like interacting with each other Source: Motive Quest, Mini Drivers Study, 2007
Being connected and having a community inside the car StarterThinking Territory
CONNECTED COMMUNITY Reference: MyFord (Digital Dashboard - Wifi) http://www.youtube.com/watch?v=59DJOiIg9w4&feature=related
PLAYFUL SHARE USEFUL DATA Be CONNECTED Feel COMMUNITY We are looking for a revolutionary concept in a car that works at the same level
MINI eye
Record your car trips & rallies (subjective perspective), adding a music, that you can share with other Mini drivers Also you can tag places & music (through 4square & stickybits) MINI eye Ref http://www.youtube.com/watch?v=J0xn1BA4mQc&feature=player_embedded# ! 2 modes SOCIAL PLAYFULNESS Augmented reality in a screen or windshield to help you with your driving or providing you with real time info USEFULNESS
INTEGRATED WEBCAM location options
Perhaps putting a webcam on a car sounds weird but….
“ Success is the ability to go from one failure to another with no loss of enthusiasm” Wiston Churchill (probably a MINI driver)
Thanks @mirandaluis

More Related Content

Fake Strategies vol1 - Utility for Mini

  • 1. ¿What kind of added utility could MINI create? May 2010 Fake Strategies vol.1
  • 2. What is utility for drivers?
  • 3.  
  • 5. too much focus on the functional side
  • 6. What is utility for drivers?
  • 7. Perhaps not just about functional technology
  • 8. MINI is a tribal & cult brand, with a strong sentiment of belonging
  • 9. but a value that enriches how they are Perhaps not just about functional technology
  • 10. Meet the MINI driver Fun, Creative, Enthusiast
  • 11. and MINI drivers really like interacting with each other Source: Motive Quest, Mini Drivers Study, 2007
  • 12. Being connected and having a community inside the car StarterThinking Territory
  • 13. CONNECTED COMMUNITY Reference: MyFord (Digital Dashboard - Wifi) http://www.youtube.com/watch?v=59DJOiIg9w4&feature=related
  • 14. PLAYFUL SHARE USEFUL DATA Be CONNECTED Feel COMMUNITY We are looking for a revolutionary concept in a car that works at the same level
  • 16. Record your car trips & rallies (subjective perspective), adding a music, that you can share with other Mini drivers Also you can tag places & music (through 4square & stickybits) MINI eye Ref http://www.youtube.com/watch?v=J0xn1BA4mQc&feature=player_embedded# ! 2 modes SOCIAL PLAYFULNESS Augmented reality in a screen or windshield to help you with your driving or providing you with real time info USEFULNESS
  • 17. INTEGRATED WEBCAM location options
  • 18. Perhaps putting a webcam on a car sounds weird but….
  • 19. “ Success is the ability to go from one failure to another with no loss of enthusiasm” Wiston Churchill (probably a MINI driver)

Editor's Notes

  1. What makes MINI? Fun and sporty, with go-kart-like handling Fashionable, trendy and customizable MINImalism doing more with less FB: Mini 125000 fans MiniUsa 170000 fans MiniCountryman 40000