Faster In The Cloud

IT’s Faster in the Cloud Peter Coffee VP / Head of Platform Research salesforce.com inc.

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Currently used in critical service sectors 53% of high-tech firms 40% of financial services firms 37% of legal services providers 35% of retail firms 32% of health care providers 32% of manufacturers 29% of educational institutions Plans for expanded use across the board 73% of health care providers 75% of government agencies 75% of high-tech firms 70% of all current users Sources: Accenture, Mimecast surveys of US/Canada IT decision makers Broad Cloud Services Adoption

All Cloud Models Simplify Something Cloud Platform for Consumer Apps Infrastructure as a Service Non-Relational Database Python or Java Server Basic Web frameworks lower ISVs’ barriers to market entry Pure APIs invite focus on competitive advantage Cloud Platform for Enterprise Apps Infrastructure as a Service Full Relational Database Integration as a Service Logic as a Service UI as a Service Servers as a Service Infrastructure as a Service Virtualization enables scale (but preserves or compounds complexity) VM VM VM VM

Force.com: Open for Enterprise Apps Process Builder Integrated CMS IDE Instant Deployment Instant Scalability Report Builder Point & Click Editor Spring Framework Collaboration Website Components JPA Open Architecture Form Builder Content Delivery Network Java Runtime Ruby

Coherent Code Base and Managed Infrastructure Your Clicks Your Code Metadata representations: Rigorously partitioned data, logic and customizations for multiple customers Build strategic applications Customize any aspect Upgrade when convenient Preserve IP control The Metadata Model: Cloud + Customization User Interface Logic Database

Coherent Code Base and Managed Infrastructure Selectively exposed data, logic and customizations Click to Connect Your Clicks Your Code User Interface Logic Database Salesforce to Salesforce Sharing

Cloud Integration: Not an All-or-Nothing Choice Mash-ups from Web and AppExchange Native Desktop Connectors Integration Partner Ecosystem Developer Toolkits

4 Months (Oct ’06- Feb ’07) 1 Month (Dec ’06) 5 Months (Dec ’06 – May ’07) 2Q07 Deployments “ This is process lite. It gives my business users what they want, a unique app for each sales team, fundamentally reflecting their own personality. “ And yes, I get a single standard SAP integration. It’s a terrific success. ” – CIO, Fortune 500 Firm SAP Back-end Integration Customized for Diverse Sales Groups Sales Distributors EMEA Inside Sales AFS Global Sales FLPR Field Sales Cloud Integration: New Roles for Knowledge

Password security policies Rich Sharing Rules User Profiles SSO/2-factor solutions Bottom-Up Design to be “Shared and Secure”

Email Users Social Networking Users Global Users (MM) Social Networking Users Surpass Email Users on 7/09 Source: Morgan Stanley Internet Mobile Report, December 2009 Data is for unique, monthly users of social networking and email usage. Why the Cloud Today ? New Mandates for Applications

What is the organization’s mission? What information supports that mission? Where does it originate? Who holds it? Who can see it? What events change it? When is that important? How do people know? How can people act? The Map to “Securely Social”

Where are key players already having conversations? What facilities exist for tapping that stream? What are the cultural norms of that community? When should you be present? How should you participate? Who will represent you? How will that process scale? What will you learn? How will you change? The Map to “Securely Social”

It’s hard to add security to a tool that shares by default It’s possible to add social tools to a proven trust model Enterprise Clouds Enable Secure Communities Profiles File Sharing App Updates Groups Status Updates Security & Sharing Model Real-time Analytics Feeds Mobile

The Power to Do the Amazing 32 nations, 350,000 visitors, and only one month to launch a global call center. South African Tourism went live on multiple channels—phone, email, Web self-service, Twitter, and Facebook. Customer feedback on IdeaStorm led Dell to build select consumer notebooks and desktops pre-installed with the Linux platform. “ Ideas has been an unbelievable home run. We are loving it: the voice of the customer is totally present at Starbucks in a brand new way ” ( Chris Bruzzo, CTO)

The Absolute Necessity of Speed Your App You Install & Configure Stack Write Code Deploy & Load Test Monitor & Tune Patch and Regression Test Legacy Stack-Based Development – Wherever it Happens IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc # 219965, September, 2009 Average time to build a custom app with software is 8 months. By late 2009, Qualcomm/Android cycle time had dropped to 4.5 months.

Cloud Development: reinvented, not just relocated Nucleus Research analyzed Force.com deployments: found average 4.9 times faster development (range 1.5x-10x) versus Java or .Net Custom objects Administrative tools Workflow engine Pre-tested platform Galorath Inc. compared developers’ Force.com productivity to Java development Requirements definition time reduced 25% due to rapid prototyping Testing effort reduced by (typically) more than 10% Development productivity of new code 5x greater Overall project cost 30-40% less CustomerSat sampled more than 1,100 Force.com development teams during summer 2009 Average experience: 4 applications deployed to date Average project cost savings: 48% Average project acceleration: 5.1x

Essential Innovation for Cost-Critical, Compliance-Intensive Domains One developer with no prior training built a mobile app in just 4 days Deploying to Medical Directors, Program Directors in hospitals on iPhones and iPads Eliminates paper forms, workflow cuts response time by more than 60% Cut processing time from 18 hrs to less than 60 min “ We’re blown away by how we built a mobile healthcare application on Force.com with one person in just 4 days… The same app built in [traditional models] would have taken over 3 months”

If you want a radical improvement… … you can’t settle for incremental change

True Cloud Storage as a Service No one can sell you a hard drive that tells you when your data’s out of date In the cloud, your storage can be self-cleaning True Cloud Customer Support as a Service No one can build you a call center that knows everything your customers know…and everything they’re saying to each other about you In the cloud, your service center can interact with social nets True Cloud Application Platform as a Service No one can give you a local development platform that automatically deploys your applications onto every new portable device In the cloud, apps can acquire new features and support new devices at zero cost to the developer Don’t Settle for “Same Function, Lower Cost”

You Never Finish Paying for Old-Model IT

You Can’t Ride a Unicorn Old-guard vendors say that “CIOs prefer a private cloud” If it’s not really a choice, a preference is a fantasy The cloud is connection, not isolation The cloud is agility, not stagnation You Shouldn’t Feed a Minotaur Social, mobile and open IT are competitive mandates The skills required to do it are scarce You can’t afford to divert those resources to an aging stack It’s Rude to be Antisocial Social tools aren’t merely recreational Events should call for attention Content should accompany conversations Workplace tools shouldn’t constrain contributions Three Fundamentals of True Clouds

Peter Coffee VP / Head of Platform Research [email_address] facebook.com/peter.coffee twitter.com/petercoffee cloudblog.salesforce.com Q & A?

Faster In The Cloud

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