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From
Crea)vity





to
Innova)on

Every
morning
in
the
savannah…

A
gazelle
wakes
up
and
thinks…

“Today
I
have
to
run
faster
than
the

      Lion
if
I
want
to
live!”

At
the
same
)me…

A
lion
wakes
up
and
thinks…

“Arrf!
Today
I
have
to
run
faster
than
the

    slowest
gazelle
if
I
want
to
live!”

“ I t
 d o e s n ’ t
 m a D e r

whether
 you
 are
 a

gazelle
 or
 a
 lion,
 you

need
to
run
faster
every

morning
to
survive”

This
is
exactly
what

  happens
in
our

 professional
life

We
face
chaos

Uncertainty

Pressure
from
market

And
compe;;on

Facing
this,
we

need…

to
be

 more

flexible,

to
run
faster.

R u n n i n g

f a s t e r

means…

Crea)vity

and
innova)on

Innovate
to

      survive

 it’s
a
necessity,

not
an
op)on
or

     a
luxury.

Stay hungry !
Stay foolish !




   Steve Jobs
Crea)vity

    vs

Innova)on

Innova)on
is

crea)vity
made

    useful

So
we
need…

Ideas

and…

Ac;on
plans

But
not
at

the
same

  )me.

Don’t

mix…

Workshop
session

and…

Crea)vity
session

1

 Unleash

crea)vity

Crea;vity
is
to
bring
out
ideas
which

           we
have
inside.

Crea;vity
is
lot

 about
to
be

more
yourself

Break
the
usual

way
of
thinking

Inventors
are

  ordinary

 people
who

   think
in

extraordinary

    ways

Everyone
is
crea;ve

In
group
we
go
faster

Not
“experts
only”

From Creativity To Innovation
Invite
different
people

Remember:
we
need

    new
ideas

5
promoters

N°1
Think
like

someone

   else

N°2
Buildon

others

 ideas

Quan)ty
wins,


N°3      not
quality

N°4   Work
in
group

N°5   Have
fun

The
last

promoter,
but

 not
the
least

Stay hungry !
Stay foolish !




   Steve Jobs
2

Tools
can

  help

If
your
only
tool
is
a
hammer,

every
problem
looks
like
a
nail.

Tools:


 
crea)vity

techniques

Different
problems

Different
techniques

Crea)vity

  techniques:

SCAMPER,
635,

   MFC,
etc.

Than,
how
to

transform
ideas

      into

 innova)ons
?

3

Through
an

innova)on

  process

Step 1
Establish criteria
  to sort ideas 

Step
2

Select
the
idea

Step
3

Promote

and
sale

  idea

To
conclude…

G o o d
 i d e a s
 a r e
 n o t
 a d o p t e d

automa;cally.
They
must
be
driven
into

prac;ce
with
courageous
pa;ence.

Courageous





Galileo
Galilei
(1564‐1642)

Pa)ence





Albert
Einstein
(1879
‐
1955)

“If you're not
 failing every
 now and again,
it's a sign you're
      not doing
   anything very
innovative.”
From Creativity To Innovation
Innovate
to

      survive

 it’s
a
necessity,

not
an
op)on
or

     a
luxury.

Stay hungry !
Stay foolish !




   Steve Jobs
From Creativity To Innovation

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