Feb 2023 - Social Media Trends and Etiquette Workshop.pptx
- 3. What is a creative strategy? A creative strategy is an intentional and strategic approach that we take in developing & implementing steps that will ensure and support our long-term growth. Our creative strategy serves as a call to action and provides the guiding principles for developing content. Using this strategy we can solve problems, as well as spark ideas that lead to our collective success. We will use data to assess and improve progress. We should be answering the questions: Are we doing the right things? AND Are we doing those things right?
- 5. Figure out what platform(s) work best for you & use them to your advantage. Don’t put too much effort into platforms that aren’t doing anything for you. It’s a waste of time. If you're new to social media, it's best to start small. Focus on one or two platforms and build out your content based on audience insights as you go. FOR EXAMPLE: 1. If your target audience is Gen Y or Gen Z, Instagram and TikTok will be the recommended platform. 2. If your brand is more B2B, LinkedIn and YouTube will both be great. But remember YouTube & Facebook DO NOT like each other.
- 6. Use your analytics! Analytics never lie. This is the easiest way to see what works and what doesn’t! Tracking keywords and trending topics on your social media channels will help you stay ahead of the curve. 1. Instagram, Meta, TikTok and YouTube business accounts all have their analytics built in – use these! Do you know where to find them? 2. They help you monitor the latest trends to better understand how to target your audience.
- 7. Set goals Have a goal set for each platform. That could be for 3 months, 6 months, a year. Make it something challenging but realistic. That could be click throughs, engagement, new email subscribers, new followers, etc. If you don’t meet those goals it’s time to adjust your strategy and/or consider ditching the platform.
- 8. Take time to learn about social media management tools that are available to you. These help you organize, manage and plan campaigns/content. Planning ahead & scheduling will help you not get behind on posting and lose your audience. Tools to help schedule/plan content: 1. Meta Business Suite for Facebook & Instagram. 2. Hootsuite, Zoho Social, Later and HubSpot: allow you to manage all of your social media platforms in one place.
- 9. Keep a close eye on your competition. Knowing what your competition is doing on their social media platforms is a great way to ensure that you're one step ahead. Get new content ideas from them! Especially if you’re still growing.
- 10. Stay up to date! With trends changing rapidly you'll want to make sure that you can switch up your social media strategy when you need! Sign up for emails from research organizations: Social Media Today and Marketing Dive These are great ways to get a quick rundown without spending a ton of time. It’s their job to do this research & keep us up to date.
- 11. Stop participating in copycat trends & create more original content. In 2022, hopping on trends was a key strategy for growing on TikTok and Instagram. This year solely using trending audio is on its way out. In order to stand out, it is predicted that creators and brands will incorporate more original content into their overall strategy. FOR EXAMPLE: 1. Video content used to be longer-form vlogs & very uniform conversations on niche topics. It is quickly shifting towards casual, off-the-cuff storytelling. 2. The challenge now is to make your video stand out in a sea of copycats.
- 12. Keyword Search & Search Engine Optimization (SEO) are key. Put effort into these things! They are crucial to your web success. Google searches are becoming outdated, because searching for a topic on the internet has transformed. 1. Nearly half of Gen Z is using TikTok & Instagram for search instead. 2. Users are looking for a more exploratory experience with curated takes & personal experiences. Think… TikTok storytelling & honest reviews. TIP: When building out or revamping your social strategy, make a list of keywords you’d like your brand to rank for & be sure to regularly create social content around them.
- 13. The biggest social media trends to watch in 2023: 1. User Generated Content content & reviews from your consumers. 2. Micro-influencer marketing a person who has between 1,000 and 100,000 social media followers and uses their social media presence to promote products relevant to their interests or expertise. 3. Short-form video content Instagram Reels TikTok Remember, the best way to get ahead & stay ahead of your competition is to monitor trends closely. Trends will come & go, so it's important to stay in the know.
- 15. WHY IS THIS IMPORTANT? This is your image. You want to display your brand in the best way possible. Having the right tools is important and using them correctly is crucial for success.
- 16. Hashtags and Emojis DON’T overuse them. You don’t want the overuse to scare people away. They’re for your benefit. They don’t work if you’re not using them correctly. What does this mean?? Users click on a hashtag to explore similar posts, so you want to be specific with your choices. Do you know how to find emojis on a keyboard or just on your phone? Pro Tip: Windows Key & Period pulls up your menu!
- 17. Sharing Posts DON’T share others posts. You want to create your own version of the post and tag the original user (if needed). Sharing other’s post does nothing for you. Making your own version does. Sharing content is often seen as an endorsement of that content and of the person who posted it. Why is this important?? Be careful what you share — it could become part of your brand.
- 18. Only post GOOD, QUALITY PHOTOS! If your photo is bad, people will not even read your post. You want to be sure to choose photos that will draw an audience. Photos that convey feelings. How do I do this?? Photo credit is SO important. Always give credit where it’s due. If you use someone else’s photo – give them credit. This also encourages them to do it in the future.
- 19. Many people were angry about this post because this place was seen as a Hinesville landmark. And also the person posting has nothing to do with the preparation of the land so they unnecessarily got people very angry at the wrong person. Staging a ground breaking for better quality photos would’ve been much better. This is great content, and it could’ve made an even better impact if it had a better photo to go with it. And the caption….We are proud to announce. You don’t have to talk about yourself in the 3rd person.
- 20. Post Length Short, sweet & to the point. This is always the best route to take. Some posts do need more words/explanation, so try to cut out the extra & make it as short as possible. Using your accolades at the bottom of each post is really not necessary & not something that people are going to read. Most users will only read what is in the immediate window, they’re not clicking “read more.” This would be more appropriate at the bottom of a press release.
- 21. Who’s reading all of that? Not me.
- 22. NO personal content DO NOT share any personal opinions, views etc. on your business account. Use your platform to promote your business/organization. People are not following your page because they want to see your personal opinions. Stick to your brand.
- 23. Fact Checking DON’T: Share without researching first. Be sure to always fact check your information before posting. Always check the source of the information to confirm it’s credible. If you post a fact that could be misconstrued – offer an explanation.
- 24. He has no association with this organization, so he should not be posting as an “us.”
- 25. Be consistent Post regularly, but DON’T spam. Once a day, 7 days a week is the maximum amount you’d want to post on Facebook. 3-5 posts per week is a good median for most people on Facebook. By posting consistently you create brand awareness and recognition. Content. If you do something once, make sure you keep doing it consistently, especially if you’re an entity representing multiple entities.
- 26. Respond to comments Being engaged is great for your page. If someone asks a question you want to answer them as promptly as possible. If the comment isn’t something that needs a response – like it or heart it. Your followers want to feel the relationship. Also know the rules for your entity. i.e. a government entity CANNOT delete posts or comments.
- 28. Don’t go back and forth with people. Give them a call. Don’t air all of your business out for everyone to see.
- 29. Make sure your content matches your brand For example – we wouldn’t post Chamber stuff on the Explore Liberty page and vice versa. Explore Liberty is tourism and the goal is to attract potential visitors. Chamber is more local and is there for members of the community. If you sell jewelry, you don’t need to be posting about men's footwear. It’s not the content that your audience signed up for. And don’t share from a personal page as an employee to a business page. You are not helping your branded page at all. Download the Business Manager app & learn how to use it.
- 30. Grammar, spelling & NO ALL CAPS Using all capital letters makes people feel like they’re being YELLED AT. You don’t want to yell at a potential or consistent customer. Do you? SPELL CHECK (yes we’re yelling), because if someone messes up a post on social media who knows what else they will mess up. Main point… don’t make yourself or your business look dumb. THIS IS YOUR BRAND. PRESENTATION IS EVERYTHING.
- 31. Tag/Mention as many other places that can help you get exposure but don’t be annoying. Let others share YOUR post – not vice versa. When you tag others and they share your post, it increases your impressions. Increased impressions is what brings new followers, more engagement, etc.
- 32. What TO DO…..but the reason that this post did so well? Because people started chiming in with their favorite wings that WEREN’T on this list.
- 35. Be mindful What you post is online forever, even if you delete it someone has probably already taken a screenshot.
- 36. DON’T: Obsess about the numbers. It’s important to remember that brand awareness and growing your network is a long- term effort. If your post only gets 10 likes, but 5000 people saw it you’re doing something right. While having lots of followers can be good, it’s quality over quantity. If you have 1,000 Twitter followers and half of them are spam accounts, your tweets are being delivered to an audience that doesn’t truly exist. So stress less about your follower count and concentrate on providing engaging content for your audience.