Feroz mahmud 20381101 sustainable_ fashion

Sustainable
Fashion..
Ameansfor social
transformation
Submitted by: Feroz Mahmud
ID-20381101
Batch-13 (A)
KIM-Intake-5
mahmud.brac13a@gmail.com

Whatissustainability
 To "Sustainable" means "to maintain" or "to support“.
 It interfaces with economics through the social & environment
 where social aspects including cultural, health-related and
financial aspects are integrated.
 Moving towards sustainability is also a social challenge that
entails international and national law, urban
planning and transport, local and individual lifestyles and
ethical consumers.
 The considerations relating to fashion includes:
- environmental protection,
- social justice,
- economic fairness
- cultural vitality.

Sustainable development
“sustainable development”
that meets the needs of the
present, without compromising
the ability of future generations.

Objective
 The sustainability objective are:
- to promote the production (i.e.
development of less polluting, more
resource efficient products, processes
and services)
- consumption of environment
friendly textiles
- reduce poverty and improve the
quality of life
- for artisans in the textile and
craft sectors.

Designers
 Stella McCartney
 Amour Vert
 Edun
 Stewart Brown
 Shalom Harlow
 Summer Rayne Oakes

Organizations
 “National Association of Sustainable Fashion”
is one of those organizations.
 Its purpose is to assist entrepreneurs with growing
fashion related businesses that create social change
and respect the environment.
 The organization’s mission is to create social change
through design and fashion related businesses by
providing education, training and programs that are
transformative to the industry and to cultivate
collaboration, sustainability and economic growth.

Karm Marg
 Karm Marg is a non-governmental organization that
runs a home
 The focus group for karm marg disadvantaged
children and young adults to live, study, and play
together in and also the economically backward rural
women from villages.
 Eventually the products made by them are sold
under the brand ‘jugaad’.

Jugaad products
 Most of the products utilize as much recycled and
reused raw material as possible.
 This also helps, to a great extent, in cutting costs,
buying new materials, besides these products being a
source of income for the home.



- Also for environment-friendly practises
-use discarded plastic/glass bottles and tires
as building construction material,
-and the edaevour to convert the home to a
solar- powder one.

Green the Gap: waste made wonderful
 ‘Green the Gap is all about
Recycling:
- Designing the product,
- Choosing waste
material to be used &
sourcing of the raw
material.

Tsunamika
 successful and fulfilling socially responsible
communication design intervention for Upasana.
 Tsunamikas have never been bought or sold.
 They are shared, unconditionally; they are gifts of
love and friendship.
 There are some other waste materials that
conserve uses for its products.

Tsunamika
 Rubber tube: soft and durable
material, the rubber obtained
from old truct tyre inner tube,
which would otherwise be wasted,
Is an alternative to traditional bag
materials like leather, Once it is
washed, it is cut into required
shape or pattern to make bags.
 Also transforming the worn out
tyres into piece of furniture like
high stools, centre tables, sofa
sets, office chairs, clocks, mirrors
and painting frames.

Conserve
 Denim: conserve offers its patrons to send their old
pair of jeans that may have holes in the knees, but
are otherwise fine, to be converted into bags.
 Seat belts: rolls of seat belt material lying un-used
with manufacturers are woven together into material
for bags.

Goonj
 Goonj collects old clothes and other needed materials
from urban homes, and uses them as resources for
poor.
 Today Goonj works across
- 21 states
- 250 partner groups.
- 10 offices
- 150 full time people
- thousands of volunteers.
 Dealing with 100 tons of material each month.
 Goonj has an annual budget of 3-4 crore INR.
 declared ‘Indian NGO of the Year’,
 Also prestigious Development Market place award from
the World Bank on making a sanitary napkin out of
waste cloths.

People Tree
 People tree is a design, production and
retail centre,
 which combines a sense of social purpose
& ecological responsibility with the spirit
of collective talent they posses in the skill
of stitching and embroidery of cloth.
 Attractive path of work from small pieces
of waste clothes, making different size
quilts and sheets are excellent examples
of their traditional art and crafts from
Sindh and Multan.
 In this manner the women’s re able to
earn along with performing their
household tasks.

Thunk in India :Re Think Waste
Thunk’s vision is to innovate with everyday waste materials,
whether the materials are from household , industrial or
natural waste.

Domestic market research for Eco-friendly &
sustainable Textile product (AIACA)
 The All India Artisans and Craft workers Welfare
Association (AIACA)
- a not-for profit organization
- working for the crafts sector in India.
- the project seeks to promote sustainable production and
consumption practices in the textile and craft sector in India.
- to promote the production (i.e. development of less polluting
and more resource efficient products, processes and services)
- and consumption of environment-friendly textiles
to reduce poverty
- and improve the quality of life for artisans in the textile and
craft sectors.

Sustainability Issues in Fashion
Labour Water Waste
CO2:
CO2:

Impacts
For example:
 1 kg of cotton requires 11,000 litres
of water.
 It takes 2,600 litres of fresh water
for 1 cotton t-shirt.
 Textile waste is approximately 5% of
landfill space worldwide.
 15% of fabric intended for clothing
ends up on the cutting room floor
 10% of total global impact is
associated with the global textile
industry

3 E’s of Sustainability
A diagram indicating the relationship between the three pillars of
sustainability

3 E’s of Sustainability
 Environmental Sustainability– ability to maintain
the valued qualities of the physical environment. It
refers to preservation of the environment & natural
resources.
 Social Sustainability- important aspect of
sustainable development. It encompasses human
rights, labor rights, and corporate governance.
 Economic Sustainability - This is about achieving
economic growth along with ensuring the improvement
in quality of life and the environment.

1. Environmental Sustainability
 To manage wastes and recycle these:
- especially water
- reduce pollution
For example:
Electrical boiler replaced diesel boiler in Classic
Jeans unit.
Heavy oil replaced diesel in the laundry unit.
60% of fresh water replaced by recycled water.

Corporate Responsibility
 Organic clothing
 Recyling clothing
 Reducing Allergens
 Reducing Toxic Chemicals
 Organic Feels Good
 Sustainability reduces landfill waste
 Requires reducing manufacturing &
operational waste & pollution
 Means becoming energy efficient

Material used:
 Natural fibers
 Protein based
 Organic fibres
 Recycled fibers and fabrics.

What does the consumer want?
2009-10(%) 2013-14 (%)
Fit 95 98
Price 93 94
Style 86 88
Color 87 87
Brand 52 47
Made in USA 50 57
Eco friendly 45 50
Source: Lifestyle Monitor survey

Patagonia Clothing
In 1993, first company
,used recycled materials in
their products.
Dunlop Wellington
boots are made from
polyurethane, PVC,
and rubber. a line of
recycled boots.
• Freitag co. Reuses
truck seats
• inner tubes
• seat belts
Peter Opsvik designed
Tripp Trapp chair to grow
with the child, increasing
the effective lifetime of the
chair.

made with
laundry bags
made with cans,
bottle tops and
cardboard boxes.
Baseball Dress,
made from 26
nylon baseball
jackets.

Final Message on Green Design
 This is hard.
 This is important.
 This is our responsibility.
 This is a great opportunity…
•for businesses and entrepreneurs
•for scientists, engineers, and designers
•for researchers

Standards which are follow in
sustainability,,,,…

Global Organic Textile Standard (GOTS)
• GOTS dedicated specifically:
- for Fiber & Textile Handling
and production.
- The aim of the standard is
to ensure organic status of
textiles,
- from harvesting of the
raw materials.

ECO FLOWER (EU)
 It covers 19 categories of everyday consumer
products, with the exception of foodstuffs.
 for example
- eco-labels for textiles
- paints
- refrigerators
- detergents
- PCs
- televisions
- fertilizers
- environmentally-friendly clothing
- pesticide-free textiles
- biodegradable dyes,
- production processes

Organic Trade Association
 OTAis a membership-based business association that focuses on the
organic business community in NorthAmerica. Its mission:
- to promote and protect the growth of organic trade
- to benefit the environment, farmers,
- and the public and the economy since 1985.

Textile Recycling for Aid and International
Development (TRAID)
 TRAID launched before 10 years
with a mission:
- clothes reuse/recycling
- activities and its run in
the UK.

bluesign
 It is also a independent environmental standard for the
textile industry.
 ‘Blue sign’ works for the whole textile ‘food chain’ from:
- raw materials through yarns,
- dyes, and additives,
- through to finished fabrics
- zippers, fasteners, & other trims.

2. Social Accountability/Ethics of sustainability

Social Conditions
Social Conditions

Introduction
 SA 8000 is a standard of international level which
encourages:
- the companies to develop,
- maintain,& adopt socially
acceptable workplace practices.
 This standard can be used for compliance of a
workplace and also for human rights.

The SA8000 System and The Standard
 SA8000’s acceptance is growing because:
- companies recognize the benefits of this system,
- workers,& management systems needed
to improve workplace conditions.
 In addition to the SAI Board Members, a broad range of
NGOs and trade unions has given valuable comments to
greatly improve the effectiveness of the SA8000 system.

Social accountability has 9 core areas:
I. Child labour
II. Forced labour
III. Health and safety
IV. Compensation
V. Working hours
VI. Discrimination
VII. Discipline
VIII. Free association and collective bargaining
IX. Management systems

1. Child labour
 Child labour is a universal problem.
 At present the number of working children in the world
ranges between 100 and 200 million according to the ILO.
 India is the country with the largest number of working
children.
 There are no up-to-date and generally accepted statistics on
child labour in India.
 Official estimates vary between 17 million and 44 million
child labourers under 18 years of age.
 Estimates made by respected NGOs range between 55
million and over 100 million.

Distinction between 'child labour‘&
'child work'
Child labour- means that the child is being forced
to carry out the full-time work of adults.
Child work- means that the child has time for play
and education besides work.

Legal Requirements For Child Labour
Legal/Code – Compliance on Child Labour
Standards
 Proof of Age Documentation / Other Means of Age
verification
 Governments Permits and Parental Consent
Documentation
 Employment of Young Workers (those between the
minimum working age and the age of 18 years)
 Hazardous work for Young Workers Young Worker
Identification System

Causes
Child labour is cheaper than adult labour.
Inefficiency existing primary education facilities.
Do not demand social security benefits.

2. FORCED AND COMPULSORY LABOUR Criteria:
2.1 The company shall not engage in or support the use
of forced or compulsory labour as defined in ILO
Convention 29.
2.Neither the company nor any entity supplying
labour to the company shall withhold any part of any
personnel’s salary, benefits, property, or documents in
order to force such personnel to continue working for the
company.
3.Personnel shall have the right to leave the
workplace premises after completing the standard
workday, and be free to terminate their employment.

3. HEALTH AND SAFETY Criteria:
1. The company shall provide a safe and healthy workplace environment
2. The company shall appoint a senior management representative to be
responsible for ensuring a safe and healthy workplace environment for all
personnel, and for implementing the Health and Safety elements.
3. The company shall provide to personnel on a
 regular basis effective health and safety instructions,
 including on-site instruction
 where needed, job-specific instructions.
 Such instructions shall be repeated for new and reassigned personnel.
3.4 The company shall provide at its expense
 appropriate personal protective equipment to personnel.
 They shall be provide first aid and medical treatment.
3.5 The company shall provide
 clean toilet facilities,
 access to drinkable water,
 sanitary facilities for food storage.

5. DISCRIMINATION Criteria:
5.1 The company shall not support discrimination
 in hiring,
 remuneration,
 access to training,
 promotion,
 termination, or retirement based on race,
 national or social origin,
 caste, birth,
 religion,
 disability,
 gender,
 family responsibilities,
 marital status,
 union membership,
 political opinions,
 age, or any other condition that could give rise to discrimination.
.

6. DISCIPLINARY PRACTICES Criterion:
6.1 The company shall treat all personnel
 with dignity and respect
 shall not engage in or tolerate the punishment mental or
physical
 verbal abuse
 No harsh treatment is allowed.

7. Working Hours
 Working time is the period of time that an
individual spends at paid occupational labour.
 Unpaid labors such as personal housework are
not considered part of the working hour or
week.
 Many countries regulate the work week by
law:
- such as minimum daily rest periods,
- annual holidays
- maximum number of
working hours per week

8.Minimum wages
 The wages of employee should be
appropriate, fairy distribution to all.

Minimum wage
The minimum wage rate may be
fixed at:
Different minimum wage rate
may be fixed for:
• Time rate • Different scheduled employments
• Piece rate • Different works in the same employment
• Guaranteed time rate • Children and Adults
• Overtime rate • Different locations
• An hour • Male and female.
• Day -
• Month -

9. Management Representative
9.1 The company shall appoint a senior
management representative who, irrespective of other
responsibilities, shall ensure that the requirements of
this standard are met.

Planning and Implementation
2.The company shall ensure that the requirements of this
standard are understood and implemented at all levels of the
organisation. Methods shall include:
a) Clear definition of all parties’ roles, responsibilities, and authority;
b)Training of new, reassigned, and/or temporary personnel upon
hiring;
c) Periodic instruction, training, and awareness programs for existing
personnel;
d)Continuous monitoring of activities and results effectiveness of
systems implemented to meet the company’s policy.
2. The company is required to consult the SA8000 Guidance
Document for interpretative guidance with respect to this standard.

Control of Suppliers/Subcontractors
9.4 The company shall maintain appropriate
 Select and maintain records of
suppliers/subcontractors and their performance.
 the document in writing appropriate procedures to
evaluate

Benefits of SA8000
 Along with humane workplaces, the implementation of SA8000 offers more benefits to
workers, companies and others :
Benefits for Workers, Trade Unions and NGOs :
 Enhanced opportunities to organize trade unions
 A tool to educate workers about core labour rights
 Public awareness of companies committed to assuring humane working conditions
Benefits for business:
 Putting company values into action
 Enhancing company and brand reputation
 Improving employee recruitment, retention and performance
 Better supply chain management and performance
Benefits for Consumers and Investors
 Clear and credible assurance for ethical purchasing decisions
 Identification of products made ethically and companies committed to ethical sourcing
 Broad coverage of product categories and production geography

3.Economic Sustainability
 Economic sustainability is about automatically
achieving economic growth along with ensuring the
improvement in social accountability, quality of life
and the environment.

Conclusions
 This PPT has highlighted that a sustainable approach to
fashion is, in fact, already here Consumers have a
positive and vital role to ensure a sufficient demand for
the clothing and a accessories of these pioneering brands,
who prove to tackle the environmental problems seen
throughout the supply chain of a garment: be it in fiber
production, textile preparation or garment manufacture.
 This in effect, will also address the environmental impact
of transporting garments to retail stores.
 Most importantly, this PPT is testament to a growing
fashion collective whose designs and garments
demonstrate that style, desirability and human spirit
come hand-in-hand with sustainability.

References
 http://en.wikipedia.org
 http://www.sustainabilitydictionary.com
 http://www.aiacaonline.org/
 http://www.upasana.in
 www.thunkinindia.com
 http://www.designwala.org
 http://www.goonj.info
 Jornal:Janet Hethorn, Connie Ulasewicz, Sustainable Fashion
 Jornal: Kate Fletcher , Sustainable Fashion and Textiles Design Journeys
 Green Technology, Strategy and leadership for clean and sustainable communities green-
technology.org (accessed on 2 May 2009)
 http://www.green-technology.org
 http://www.treehugger.com
 http://www.kidbean.com
 http://www.traid.org.uk
 United Nations General Assembly ."Report of the World Commission on Environment and
Developme
 Earth to Fashion." Vogue
 Future Fashion

References
 Sustainablecotton.org
 http://www.eco-gear.com
 Portland Fashion Week
 Huffingtonpost.co.uk.
 "Prison Couture Mainlines Eco-Ethics
 Bamboo Fiber Sustainable, Musings on the great bamboo debate. Planet Green.
 Shades of Green: Decoding Eco Fashion's Claims. The Wall Street Journal.
 Binkley, Christina. "Which Outfit Is Greenest? A New Rating Tool“, Wall Street Journal
 "AAFA, SAC Sign MoU“, Textile World Magazine
 Gunther, Marc. "Behind the Scenes at the Sustainable Apparel Coalition",
 "Current Members“, Sustainable Apparel Coalition.
 www.patagonia.com
 www.biothinking.com
 www.freitag.com
 www.stokke.com
 http://www.iisd.org
 http://www.saintl.org
 http://www.repreve.com
 www.fashioninganethicalindustry.org

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Feroz mahmud 20381101 sustainable_ fashion