SFE, What every pharma sales professional should know ?

1) India has a large population and healthcare system with many doctors, pharmacies, pharmaceutical companies, brands, and distributors. However, there is also high competition, fewer resources, and pressure to achieve higher targets more quickly. 2) Salesforce effectiveness (SFE) is important for pharmaceutical companies because the sales team is their largest cost. SFE needs to focus on increasing prescriptions, patients, doses, duration of treatment through evidence-based approaches before visiting customers. 3) Proper management of the salesforce is key and involves understanding which customers to target, how often to visit, and which messages to convey. Metrics like sales reps' efficiency, effectiveness, productivity and managers' performance on basicsRead less