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Filip Healy (Threesixty Reality): Making Immersive Tech More Usable

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AugmentedWorldExpo

A talk from the Design Track at AWE EU 2018 - the World's #1 XR Conference & Expo in Munich, Germany 18 -19, October, 2018. Filip Healy (Threesixty Reality): Making immersive tech more usable: Involving target users in your design process Understanding user needs, design research and usability testing are common practice today for most digital products. It's rare for a mobile app or website from any serious company to go live without some degree of testing with users. The benefits of involving users in the design process are well known to UX professionals and digital product managers: improved usability, reduced dropouts, optimised conversion rates, higher engagement and better user advocacy. In this talk I'll discuss how this applies to immersive tech and why it's more important than ever to understand actual user behaviour and develop new interaction paradigms that deliver on the potential of VR and AR platforms. I'll talk through the process of running studies with users, when to test the design, how to set things up and what data to focus on in order to get the most benefit from testing with users. What can we learn from this type of research and why is it important for ensuring the success of our product? http://AugmentedWorldExpo.com

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threesixty USER EXPERIENCE FOR MIXED REALITIES MAKING IMMERSIVE TECH MORE USABLE: INVOLVING TARGET USERS IN YOUR DESIGN PROCESS
Design researcher for VR/AR Filip Healy I’ve been delivering design research to inform the evolution of new technologies for major global companies since 2002 About me
THREESIXTY, is a London-based consultancy specialising in user experience for immersive technologies. We use research and an understanding of human interactions with technology to make VR / AR experiences intuitive and productive. My current focus
Back Design research for immersive tech
Back Evaluate the designs Specify user needs Produce design solutions 01 . 02 . 03 . Human centred design Understand & specify the user context Product that works for users 04 . 05. ISO 9241-210 Iterate as many times as necessary
Back Evaluate the designs Specify user needs Produce design solutions 01 . 02 . 03 . Human centred design Understand & specify the user context Product that works for users 04 . 05. ISO 9241-210 Iterate as many times as necessary
Back What interactions do we need to test?
Back What interactions do we need to test?
How intuitive is immersive tech?
Back Design Challenges for Immersive 3D Virtual environment Objects and menus user can interact with Generally quite usable Where we see most usability issues “Just as in the last survey, respondents said that user experience was the top obstacle for mass adoption of both AR and VR. 2018 Augmented & Virtual Reality Survey, Perkins Coie
Back UX Challenges for Immersive Understanding what is interactive Navigating menus Locating menus Orientation (VR) Learning the controllers (VR) Gestures (AR) Searching & typing Surface scanning feedback (AR) Gaze interaction
Back Why is it important “Every dollar invested in ease of use returns $10 to $100 Cost-Justifying Usability, Clare-Marie Karat, Ph.D. from the IBM “$1 spent during design = $10 to fix problem during dev or $100 after it’s released Software Engineering: A Practitioner’s Guide, Robert Pressman Improves productivity, conversions & other KPIs Reduces development costs Evaluate the designsSpecify user needs Produce design solutions 01 . Understand & specify the user context Product that works for users 02 . 03 . 04 . 05 .
Back Why is this important Forrester Research (2008) Of projects fail due to lack of user acceptance 70 % 83 % Jakob Nielsen (2008) Increase in KPIs due to UX 90% Strategic data consulting special report (2009) Reduction in support costs for MacAfee software after usability testing
Back Why is this important “When we started talking to our customers and seeing how they used our service, it was the defining moment of success that turned the company around” Joe Gebbia, Co Founder, Air BnB “In our first year we didn’t spend a single dollar on advertising… the best dollars spent are those we use to improve the customer experience.” Jeff Bezos, Founder, Amazon World’s 1st $1trillion company Almost bust to $30 billion company
Back When to test Evaluate the designsSpecify user needs Produce design solutions 01 . Understand & specify the user context Product that works for users 02 . 03 . 04 . 05 . Early concept Final design Test Test Interactive prototype Increasing fidelity
Back How to test designs? A. Validate design concepts B. Evaluate functional design Do we have the right features? Are all the interactions usable? ● Animations of tasks and interactive screens ● 3D Paper prototyping Does an interaction flow make sense? ● Flat designs to show menu options ● Storyboards of user journey ● Interactive Unity/Unreal prototype ● Web VR prototype ● Enterprise workflow platform Lab based usability testing Rapid design iteration Online feedback tools Contextual interviews Lab based sessions Key questions Test stimulus Methods Are there any UX barriers undermining success?
Back How to test designs? A. Validate design concepts B. Evaluate functional design Do we have the right features? Are all the interactions usable? ● Animations of tasks and interactive screens ● 3D Paper prototyping Does an interaction flow make sense? ● Flat designs to show menu options ● Storyboards of user journey ● Interactive Unity/Unreal prototype ● Web VR prototype ● Enterprise workflow platform Lab based usability testing Rapid design iteration Online feedback tools Contextual interviews Lab based sessions Key questions Test stimulus Methods Are there any UX barriers undermining success?
Back Concept testing Animated concept mock ups Paper prototyping
Back How to test designs? A. Validate design concepts B. Evaluate functional design Do we have the right features? Are all the interactions usable? ● Animations of tasks and interactive screens ● 3D Paper prototyping Does an interaction flow make sense? ● Flat designs to show menu options ● Storyboards of user journey ● Interactive Unity/Unreal prototype ● Web VR prototype ● Enterprise workflow platform Lab based usability testing Rapid design iteration Online feedback tools Contextual interviews Lab based sessions Key questions Test stimulus Methods Are there any UX barriers undermining success?
Usability evaluation ISO definition of usability: The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.
Task based evaluation Application has specific sequences of steps to achieve a specific goal: ● Changing settings ● Navigating content ● Communication features ● Creating or editing content “Please show me how you would create red sphere and place it on top of the cube”
Play testing Application leads the user on immersive entertainment journey ● Video game ● 360 video ● Immersive experience “Imagine you have downloaded this new experience and you have 20 minutes to try it. Please give it a go as you would at home.”
Back Example: VR
Back Example: Mobile AR
Back Immersive tech lab
Back Eyetracking
Back Biometrics GSR & ECG EEG
Back Biometrics GSR Positive feelings Emotional intensity peaks High engagement GSR & HR correlation Heart rate variations Cognitive workload Distraction Baseline normalisatiion EEG
We can design better user experiences for immersive tech by involving actual users in the design process
Back Questions

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Filip Healy (Threesixty Reality): Making Immersive Tech More Usable

  • 1. threesixty USER EXPERIENCE FOR MIXED REALITIES MAKING IMMERSIVE TECH MORE USABLE: INVOLVING TARGET USERS IN YOUR DESIGN PROCESS
  • 2. Design researcher for VR/AR Filip Healy I’ve been delivering design research to inform the evolution of new technologies for major global companies since 2002 About me
  • 3. THREESIXTY, is a London-based consultancy specialising in user experience for immersive technologies. We use research and an understanding of human interactions with technology to make VR / AR experiences intuitive and productive. My current focus
  • 4. Back Design research for immersive tech
  • 5. Back Evaluate the designs Specify user needs Produce design solutions 01 . 02 . 03 . Human centred design Understand & specify the user context Product that works for users 04 . 05. ISO 9241-210 Iterate as many times as necessary
  • 6. Back Evaluate the designs Specify user needs Produce design solutions 01 . 02 . 03 . Human centred design Understand & specify the user context Product that works for users 04 . 05. ISO 9241-210 Iterate as many times as necessary
  • 7. Back What interactions do we need to test?
  • 8. Back What interactions do we need to test?
  • 9. How intuitive is immersive tech?
  • 10. Back Design Challenges for Immersive 3D Virtual environment Objects and menus user can interact with Generally quite usable Where we see most usability issues “Just as in the last survey, respondents said that user experience was the top obstacle for mass adoption of both AR and VR. 2018 Augmented & Virtual Reality Survey, Perkins Coie
  • 11. Back UX Challenges for Immersive Understanding what is interactive Navigating menus Locating menus Orientation (VR) Learning the controllers (VR) Gestures (AR) Searching & typing Surface scanning feedback (AR) Gaze interaction
  • 12. Back Why is it important “Every dollar invested in ease of use returns $10 to $100 Cost-Justifying Usability, Clare-Marie Karat, Ph.D. from the IBM “$1 spent during design = $10 to fix problem during dev or $100 after it’s released Software Engineering: A Practitioner’s Guide, Robert Pressman Improves productivity, conversions & other KPIs Reduces development costs Evaluate the designsSpecify user needs Produce design solutions 01 . Understand & specify the user context Product that works for users 02 . 03 . 04 . 05 .
  • 13. Back Why is this important Forrester Research (2008) Of projects fail due to lack of user acceptance 70 % 83 % Jakob Nielsen (2008) Increase in KPIs due to UX 90% Strategic data consulting special report (2009) Reduction in support costs for MacAfee software after usability testing
  • 14. Back Why is this important “When we started talking to our customers and seeing how they used our service, it was the defining moment of success that turned the company around” Joe Gebbia, Co Founder, Air BnB “In our first year we didn’t spend a single dollar on advertising… the best dollars spent are those we use to improve the customer experience.” Jeff Bezos, Founder, Amazon World’s 1st $1trillion company Almost bust to $30 billion company
  • 15. Back When to test Evaluate the designsSpecify user needs Produce design solutions 01 . Understand & specify the user context Product that works for users 02 . 03 . 04 . 05 . Early concept Final design Test Test Interactive prototype Increasing fidelity
  • 16. Back How to test designs? A. Validate design concepts B. Evaluate functional design Do we have the right features? Are all the interactions usable? ● Animations of tasks and interactive screens ● 3D Paper prototyping Does an interaction flow make sense? ● Flat designs to show menu options ● Storyboards of user journey ● Interactive Unity/Unreal prototype ● Web VR prototype ● Enterprise workflow platform Lab based usability testing Rapid design iteration Online feedback tools Contextual interviews Lab based sessions Key questions Test stimulus Methods Are there any UX barriers undermining success?
  • 17. Back How to test designs? A. Validate design concepts B. Evaluate functional design Do we have the right features? Are all the interactions usable? ● Animations of tasks and interactive screens ● 3D Paper prototyping Does an interaction flow make sense? ● Flat designs to show menu options ● Storyboards of user journey ● Interactive Unity/Unreal prototype ● Web VR prototype ● Enterprise workflow platform Lab based usability testing Rapid design iteration Online feedback tools Contextual interviews Lab based sessions Key questions Test stimulus Methods Are there any UX barriers undermining success?
  • 18. Back Concept testing Animated concept mock ups Paper prototyping
  • 19. Back How to test designs? A. Validate design concepts B. Evaluate functional design Do we have the right features? Are all the interactions usable? ● Animations of tasks and interactive screens ● 3D Paper prototyping Does an interaction flow make sense? ● Flat designs to show menu options ● Storyboards of user journey ● Interactive Unity/Unreal prototype ● Web VR prototype ● Enterprise workflow platform Lab based usability testing Rapid design iteration Online feedback tools Contextual interviews Lab based sessions Key questions Test stimulus Methods Are there any UX barriers undermining success?
  • 20. Usability evaluation ISO definition of usability: The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.
  • 21. Task based evaluation Application has specific sequences of steps to achieve a specific goal: ● Changing settings ● Navigating content ● Communication features ● Creating or editing content “Please show me how you would create red sphere and place it on top of the cube”
  • 22. Play testing Application leads the user on immersive entertainment journey ● Video game ● 360 video ● Immersive experience “Imagine you have downloaded this new experience and you have 20 minutes to try it. Please give it a go as you would at home.”
  • 28. Back Biometrics GSR Positive feelings Emotional intensity peaks High engagement GSR & HR correlation Heart rate variations Cognitive workload Distraction Baseline normalisatiion EEG
  • 29. We can design better user experiences for immersive tech by involving actual users in the design process