Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013
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This document outlines a 5-point plan to make the "Help a child reach 5" program go viral and increase community involvement. The plan includes: 1) Engaging famous people to volunteer and teach children, and sharing the program's film worldwide. 2) Establishing a non-profit organization to manage volunteers, raise donations, and partner with similar groups. 3) Creating a student movement in India to promote the program and assist volunteers. 4) Leveraging Unilever employees by asking them to share the program's video. 5) Citing examples like Al Gore's viral TED talk to show how social topics can spread globally with the right strategies. The overall goal is to make the program globally impactful.
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Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013
- 1. 25 March 2013 “Help a child reach 5” program: Going viral, involving community
- 2. How do we make this film go viral? How do we get people more involved in the lives of the children of Thesgora? How can people become lifelong supporters of Lifebuoy and our program? How can they contribute and volunteer? Problem involving video Show of Gandappa Film on iPad for Indians Film about lives of children to their 5th birthday Let’s make “Help a child reach 5” program go global
- 3. We will bit our challenges through 5 key actions! INVOLVEMENT SHARING
- 5. We attract famous people to life-changing initiative
- 6. They come & teach Thesgora kids on volunteer basis
- 7. The movie will be shared around the world
- 9. Let’s found NPO to make the involvement organized
- 10. Firstly, NPO will manage volunteer movement Educate kids and mothers how to wash hands, participate in School of 5 program and other activities Participate in “Show for my child” film, volunteering in schools and universities Help volunteers to connect with school or village representatives, organizing transition to India
- 11. Secondly, NPO will raise donations
- 12. Thirdly, NPO will partner with similar organizations
- 13. Fourthly, NPO will help raise money for PPP projects
- 15. We need to make a student movement in India They will be the future leading power and ambassadors of the “help child reach a 5” program
- 16. They will act in the cities as well as the villages Organizing PR-events and campaigns Helping incoming volunteers Helping kids and moms during the program Assisting and providing information to the new-comers Looking for new partners Delivering needed materials
- 17. In long period they’re a source of Unilever leaders’
- 19. We can use our greatest inspirers – our employees We will Call for their help and ask to share the Gandapa video in their social or professional networks
- 20. This simple action can bring enormous results Potential audience:
- 22. There are many cases of social topics going global Al Gore TED Talk “Averting the climate crisis” 10+ million views Nobel Peace Prize for his work in climate change activism
- 23. There are many cases of social topics going globalLifebuoy ideas worth spreading
- 24. Thank you for attention! Any questions?