The document summarizes an investment memorandum for a healthcare startup in Pakistan. It provides details on the founding team, growth metrics achieved so far, services offered including lab tests and telehealth, the size of the Pakistani healthcare market, and plans for 2022 including launching in-clinic doctor appointments, corporate health plans, and improving the app's user experience and functionality. The startup aims to become a "healthcare superapp" integrating multiple healthcare services into a single platform.
5. Pakistan Healthcare Market Size*
The e-health market in Pakistan is expected to grow at ~15% YoY
$11Bn $15Bn
29%
2025
2020
TAM
SAM
SOM
$12Bn
Total Addressable Market
$5Bn
Serviceable Addressable Market
$1Bn
Serviceable Obtainable Market
6. 2022 & Beyond - Services
• Get certified, specialized
and experienced doctors.
• Select a preferred specialty
doctor and time slot to book
in-clinic
appointment/consultation.
• ROLLOUT DATE – Mid 2022.
• Releasing report in
JAN (diabetes
patients in Karachi,
age group etc)
• Corporate Plan starting
March 2022.
• Video consultations
with doctors through
the app.
7. 2022 & Beyond – Technology
FMD
APPLICATION
• Improvement in application’s UI/UX
• Introducing chat feature in the application
• Pharmacy button – complete E-
Commerce set up in-app & website.
SEPERATE APP FOR
DOCTORS
• The application for the doctors will include
chat, audio, GPS, & video features.
• Patient data will be recorded digitally.
• Shift to AWS