There’s $7 trillion of market cap for U.S. based financial institutions. In most major industries, the “challenger” technology company is now the most dominant — Facebook, at $540bn, is the most valuable media company, and Amazon is 3x the size of Walmart, at close to $1tn in market value.
This has not yet happened in finance. Despite strong technology players like Stripe, Square, PayPal, and Robinhood, traditional banks are still dominant.
With a regulatory environment that favors smaller companies, digital infrastructure that enables data portability, personalized data and machine learning, and increased trust and user preference for mobile-first products, digital-native financial institutions will have a foot-hold to get started and eventually consolidate financial services.
To invest in this space, we started with a simple question from first principles: what is finance? Our answer:
Infrastructure to exchange resources with unknown people and businesses.
Each word of this sentence represents hundreds of billions of dollars of legacy infrastructure that are being replaced by software. At Greylock, we partner with entrepreneurs who are building category-defining fintech companies such as Coinbase, Blend, PayJoy, Opportun, and Ribbon.
Below is a deck about the characteristics we look for in fintech companies and where we believe outlier companies will be created. If you are an entrepreneur in the space or have any feedback on the deck, please reach out to me at seth (at) greylock (dot) com or LinkedIn.
3. What This Used To Mean
Infrastructure to exchange resources with unknown people
4. What This Means Today
Infrastructure to exchange resources with unknown people
What This Means Today
Infrastructure to exchange resources with unknown people
5. This Is A Problem Uniquely Suited For Software
Infrastructure to exchange resources with unknown people
• Scalable with 0 marginal cost
• Ubiquitous
• Everything is
a security
• Global &
secure
• Personalized
• Predictive
• Bias-free
10. Incumbents Still Dominant In Financial Services
Incumbents Challengers
Commerce
Consumer Products
(Cameras)
Entertainment
Transportation
Financial Services Emerging
Source: KPCB
11. PHASE 1
Acquire customers
PHASE 2
Remove friction
PHASE 3
Use data to better
allocate capital
PHASE 4
Digital-first
experiences
ILS
FinTech Evolution
O P P O R T U N I T Y
12. There Are Trillions Of Dollars Up For Grabs
$7 TRILLION
U . S . P U B L I C F I N A N C I A L
I N S T I T U T I O N S
PAYPAL$136B
25 U.S. UNICORNS$81B
Source: KPCB, Capital IQ, Goldman Sachs, Fidelity. Public companies include financial services from the S&P 500 including banks, capital markets, consumer finance, financial services, insurance, REITs and mortgage finance. “Unicorns” include 25 private
fintech companies based in the U.S worth >$1 billion.
13. Outlier Unicorns Have Similar Characteristics
$2.0bn
$1.1bn
As of Q1 ‘17
$1.6bn
$2.7bn
$1.7bn
$2.7bn
Source: Goldman Sachs, Pitchbook
14. And We’re Looking For The Next One
1. Distribution advantage
2. Software as a core competitive advantage
3. Operate at the infrastructure layer or positioned to own
the full-stack customer relationship
4. Reasonable capital intensity
16. What Would A $50bn+ Company Look Like
Theme Incumbents Greylock Portfolio
Infrastructure for financial system Visa ($371bn) Blend
Own the full-stack customer
relationship
Wells Fargo ($205bn) Ribbon
Proprietary data to make better
decisions
FICO ($9b) PayJoy
Marketplace with liquidity to buy &
sell
ICE ($48b) Coinbase
Creation of new asset class J.P. Morgan ($356b)
1
2
3
4
5
17. Re-consolidation in The West: The Opportunity2
Traditional Banks
with Traditional Services
Startups Challenge
by Filling in The Gaps
It’s Already Happening
in The East
Source: KPCB
19. Infrastructure to exchange resources
with unknown people and businesses
What Is Finance?
If you’re re-inventing any of these words with software,
I want to meet you.
Editor's Notes
Excited to explain fintech to one of the founders of paypal
Data Light
How are approach to fintech is differentiated?
Investments that haven’t worked out?
JM feedback
Are we being too selective relative to our peer set?
Any on this list that we regret passing on?
Growth for Plaid, Opendoor?
Belief in entrepreneur on Act 2
Blind spots
Financial background
Fear of capital intensity
Monopoly style business vs. large TAM
Sad we passed on or missed?
Nova credit – too hard
Tala & Branch – large, lucrative
Divvy – good team
Mynd --
Khosla & AH – bigger swings around capital intensity
Too focused on differentiation & moat in the face of massive TAMs
SM – too long
Cut a lot of early section
Characteristics we look at, companies we’re tracking
What are the points of real engagement
What are we wrong on?
Capital intensive vs. not?
Spend more time on this one
Fintech portfolio for our top competitors, last 3 years
Money into a few companies what are they & why? Like Coinbase
Source Kleiner
Send it out ahead of time
10 seconds per slide
2 points on each slide, 10-20 second
Framework upfront
To re-enforce our framework, valuation in public markets
Conditions for over ride
Massive market
Consumer traction
CAC/LTV
Back-up primary investors
Interesting vs. not interesting
Of the companies we’ve looked at what are the business metrics?
5-20M in revenue vs. 20M+
Portfolios of competitors – companies that are working
Starting with a definition of finance -- People and businesses
Clunky POS systems, the New York Stock Exchange trading resources like the USD & stock certificates and tools like FICO and actuarial table to compensate for risk of interacting with unknown people
Brick & mortar branches
Clunky POS terminals
Exchanging resources like the USD & stock certificates
Spreadsheets to generalize risk of unknown people
On-premise servers
Brick & mortar distribution
POS terminals & marketplaces & exchanges
Resources – USD & stock certificates
The way you solved for unknown people through credit bureaus and actuarial tables not percise or personalized
Known/unknown people and companies??
This entire world is now being re-built digitally
With new resources like digital currencies
Solving for unknown people with personalized Data
Non-physical world based version of everything that preceded
Servers in the cloud
Phone in everyone’s pocket
Payments with one line of code & new exchanges to buy & sell
Expanding the definition of resources to include digital currencies and previously alternative assets
Unknown people are becoming known through data + ML
So, this is clearly a problem well suited for software
Huge value creation across all layers of payments, especially where there’s historical high friction and fees like int’l remittances
What does this look like by vertical
Every aspect of payment systems are being re-built digitally
A lot of value is being created by owning each one of these key pieces in the digital world from payments to digital currencies
Excess fees taken by middlemen are going away
In payments, you went from clunky POS terminals, cash and credit
Developer tools & mobile payments for people and businesses
Instant, 0/low fee
Trustless systems
Brokers & underwriters are becoming digital
Actuarial tables are being replaced or agumenting with sensors, drones and data from your phone to personally underwrite risk
Brick and mortar brokers, paper binders, large underwriters with actuarial tables
Full-stack, direct to consumer, digital w. personalized & on-demand risk.
Lending moving away from brick and mortar branches with paper loans to platforms like blend and affirm
Data for underwriting is becoming more precise & accessible
across mortgages, payday loans & POS financing, brick and mortar banks with high fees and slow processes
Digital, instant, convenient and personalized
Personalized data opens up a new wave of personalization and access
Many other categories digital player has become dominant, this hasen’t happened yet in finance
Opportunity across all three of these phases
This is a timeline of where we are in the fintech evolution
Started with aggregation websites like bankrate that served as lead-gen to traditional finance companies
It evolved into making analog processes digital, taking out the friction with web flow vs. paper
Moved to using data science to make better decisions
And has evolved into unlocking opportunities that never existed before like digital currencies and alternative asset clases backed by data
Two real outliers – ant financial which owns the customer in China and you have Stripe which owns digital infrastructure
AvidXchange – accounts payable – b2b payments
Symphony -- messaging
Many of this has informed the characteristics of what we find attractive we’ve shared before –
Buckets 3 & 4 is where we can challenge our thinking
Look at our portfolio, Coinbase created a marketplace to buy & sell crypto, PayJoy data play in emerging markets and Ribbon own the customer relationship starting with a home purchase
There are 5 categories of huge winners in this new world
Own the full-stack customer (WeChat & Ant Financial) & add-on services
Proprietary access to data to either deliver a better product directly or be a necessary point of reference for others
Breadth, depth, frequency & trust
Starting with a definition of finance -- People and businesses