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Five Profiles for Finding
                Information in the Workplace



                                                                                                                              1
Copyright ©2007 Messagefirst, Inc. All rights reserved. These slides may not be reproduced w/o permission. messagefirst.com
5
The       Major Personas


                           2
The Hunter Gatherer




                      3
Do
Te ma
             in
   ch
      no Kn
                     o
         lo
            gy wle
                 Kn dg
                     ow e
                         le
                 Ex dg
                     pe e
 In                     rie
   te                       nc
                               e
      rn
         al
            Re
                se
                   a


                                   1
                                       2
                                           3
                                               4
                                                   5




           In rch
                          T
              tra
                  ne ool
                      tS s
                         ea
                            rc
       Co
          m
             m         Go h
                 un og
                    ity le
                        Pa
                            ge
                               s
                         Bl
                            og
                               s
                            IM
                        Em
                           ai
                              l
            Sh Ph
                         o
                ar
                  ed ne
                     Dr
                         ive
                             s
     Co
         nf
            id
               en
                  ce
                                   1
                                       2
                                           3
                                               4
                                                   5




                     &
                       T
              Pr
                 od rust
                    uc
                       tiv
                           ity
               Co
                   m
                     m
Re
                       u
   so
                Th nit
      ur
                             y
                   e
        ce
             M Sou
               an
                   ag rce
                     em
                          en
                             t
The Worker Bee




                 5
Do
Te ma
             in
   ch
      no Kn
                     o
         lo
            gy wle
                 Kn dg
                     ow e
                         le
                 Ex dge
                     pe
                        rie
 In
   te                       nc
                               e
      rn
         al
            Re
                se
                   a


                                   1
                                       2
                                           3
                                               4
                                                   5




           In rch
                          T
              tra
                  ne ool
                      tS s
                         ea
                            rc
       Co
          m
             m         Go h
                 un og
                    ity le
                        Pa
                            ge
                               s
                         Bl
                            og
                               s
                            IM
                        Em
                           ai
                              l
            Sh Ph
                         on
                ar
                             e
                  ed
                     Dr
                         ive
                             s
     Co
         nf
            id
               en
                  ce
                                   1
                                       2
                                           3
                                               4
                                                   5




                     &
                       T
              Pr
                 od rust
                    uc
                       tiv
                           ity
               Co
                   m
                     m
Re
                       u
   so
                Th nit
      ur
                             y
                   e
        ce
             M Sou
               an
                   ag rce
                     em
                          en
                             t
The Hive Tender




                  7
Do
Te ma
             in
   ch
      no Kn
                     o
         lo
            gy wle
                 Kn dg
                     ow e
                         le
                 Ex dge
                     pe
                        rie
 In
   te                       nc
                               e
      rn
         al
            Re
                se
                   a


                                   1
                                       2
                                           3
                                               4
                                                   5




           In rch
                          T
              tra
                  ne ool
                      tS s
                         ea
                            rc
       Co
          m
             m         Go h
                 un og
                    ity le
                        Pa
                            ge
                               s
                         Bl
                            og
                               s
                            IM
                        Em
                           ai
                              l
            Sh Ph
                         on
                ar
                             e
                  ed
                     Dr
                         ive
                             s
     Co
         nf
            id
               en
                  ce
                                   1
                                       2
                                           3
                                               4
                                                   5




                     &
                       T
              Pr
                 od rust
                    uc
                       tiv
                           ity
               Co
                   m
                     m
Re
                       u
   so
                Th nit
      ur
                             y
                   e
        ce
             M Sou
               an
                   ag rce
                     em
                          en
                             t
The Librarian




                9
Do
Te ma
             in
   ch
      no Kn
                     o
         lo
            gy wle
                 K n dg
                     ow e
                         le
                 Ex dge
                     pe
                        rie
 In
   te                       nc
                               e
      rn
         al
            Re
                se
                   a


                                   1
                                       2
                                           3
                                               4
                                                   5




           In rch
                          T
              tra
                  ne ool
                      tS s
                         ea
                            rc
       Co
          m
             m         Go h
                 un og
                    ity le
                        Pa
                            ge
                               s
                         Bl
                            og
                               s
                           IM
                      Em
                           ai
                              l
            Sh Ph
                         o
                ar
                  ed ne
                     Dr
                         ive
                             s
     Co
         nf
            id
               en
                  ce
                                   1
                                       2
                                           3
                                               4
                                                   5




                     &
                       T
              Pr
                 od rust
                    uc
                       tiv
                           ity
               Co
                   m
                     m
Re
                       u
   so
                Th nit
      ur
                             y
                   e
        ce
             M Sou
               an
                   ag rce
                     em
                          en
                             t
The Supporter




                11
Do
Te ma
             in
   ch
      no Kn
                     o
         lo
            gy wle
                 Kn dg
                     ow e
                         le
                 Ex dge
                     pe
                        rie
 In
   te                       nc
                               e
      rn
         al
            Re
                se
                   a


                                   1
                                       2
                                           3
                                               4
                                                   5




           In rch
                          T
              tra
                  ne ool
                      tS s
                         ea
                            rc
       Co
          m
             m         Go h
                 un og
                    ity le
                        Pa
                            ge
                               s
                         Bl
                            og
                               s
                            IM
                        Em
                           ai
                              l
            Sh Ph
                         on
                ar
                             e
                  ed
                     Dr
                         ive
                             s
     Co
         nf
            id
               en
                  ce
                                   1
                                       2
                                           3
                                               4
                                                   5




                     &
                       T
              Pr
                 od rust
                    uc
                       tiv
                           ity
               Co
                   m
                     m
Re
                       u
   so
                Th nit
      ur
                             y
                   e
        ce
             M Sou
               an
                   ag rce
                     em
                          en
                             t
What does all this mean?




                           13
!
The goal of 70% adoption of
search was a bad goal.



                              14
!
People want to get closer to
the source. Help them.



                               15
How do I know which one is
the right one?”



                             16
!
Resident experts happen.
Identify, acknowledge, and
empower them.



                             17
Five Profiles for Finding Information - Abbreviated
!
Don’t design based on
departmental silos. Take a
goal-based activity-centered
design approach.


                               19
!
You give them tools. Help them
use the ones that work best for
them.



                              20
!
Department pages are best for
evergreen content. Don’t try
and replace them with blogs.



                            21
!
Blogs are better for real-time
and just-in-time content. Use it
to your advantage.



                               22
!
Communities and social
networks will happen. Use
them wisely.



                            23
Five Profiles for Finding Information - Abbreviated
!
The collective knowledge of
the masses is more powerful
than any one expert.



                              25
!
Let them tag. Help them help
you. And help others.



                               26
Five Profiles for Finding Information - Abbreviated
!
Help them make
recommendations to others.



                             28
Five Profiles for Finding Information - Abbreviated
Five Profiles for Finding Information - Abbreviated
!
Let them build communities.




                              31
Five Profiles for Finding Information - Abbreviated
!
Identify experts and empower
them to help.



                               33
Five Profiles for Finding Information - Abbreviated
!
Web 2.0 isn’t just for the Web.
It’s a great way to find
information in the workplace.



                                  35
Todd Zaki Warfel
                                     todd@messagefirst.com
                                         (215) 825-7423




                                                                                                                              36
Copyright ©2007 Messagefirst, Inc. All rights reserved. These slides may not be reproduced w/o permission. messagefirst.com

More Related Content

Five Profiles for Finding Information - Abbreviated

  • 1. Five Profiles for Finding Information in the Workplace 1 Copyright ©2007 Messagefirst, Inc. All rights reserved. These slides may not be reproduced w/o permission. messagefirst.com
  • 2. 5 The Major Personas 2
  • 4. Do Te ma in ch no Kn o lo gy wle Kn dg ow e le Ex dg pe e In rie te nc e rn al Re se a 1 2 3 4 5 In rch T tra ne ool tS s ea rc Co m m Go h un og ity le Pa ge s Bl og s IM Em ai l Sh Ph o ar ed ne Dr ive s Co nf id en ce 1 2 3 4 5 & T Pr od rust uc tiv ity Co m m Re u so Th nit ur y e ce M Sou an ag rce em en t
  • 6. Do Te ma in ch no Kn o lo gy wle Kn dg ow e le Ex dge pe rie In te nc e rn al Re se a 1 2 3 4 5 In rch T tra ne ool tS s ea rc Co m m Go h un og ity le Pa ge s Bl og s IM Em ai l Sh Ph on ar e ed Dr ive s Co nf id en ce 1 2 3 4 5 & T Pr od rust uc tiv ity Co m m Re u so Th nit ur y e ce M Sou an ag rce em en t
  • 8. Do Te ma in ch no Kn o lo gy wle Kn dg ow e le Ex dge pe rie In te nc e rn al Re se a 1 2 3 4 5 In rch T tra ne ool tS s ea rc Co m m Go h un og ity le Pa ge s Bl og s IM Em ai l Sh Ph on ar e ed Dr ive s Co nf id en ce 1 2 3 4 5 & T Pr od rust uc tiv ity Co m m Re u so Th nit ur y e ce M Sou an ag rce em en t
  • 10. Do Te ma in ch no Kn o lo gy wle K n dg ow e le Ex dge pe rie In te nc e rn al Re se a 1 2 3 4 5 In rch T tra ne ool tS s ea rc Co m m Go h un og ity le Pa ge s Bl og s IM Em ai l Sh Ph o ar ed ne Dr ive s Co nf id en ce 1 2 3 4 5 & T Pr od rust uc tiv ity Co m m Re u so Th nit ur y e ce M Sou an ag rce em en t
  • 12. Do Te ma in ch no Kn o lo gy wle Kn dg ow e le Ex dge pe rie In te nc e rn al Re se a 1 2 3 4 5 In rch T tra ne ool tS s ea rc Co m m Go h un og ity le Pa ge s Bl og s IM Em ai l Sh Ph on ar e ed Dr ive s Co nf id en ce 1 2 3 4 5 & T Pr od rust uc tiv ity Co m m Re u so Th nit ur y e ce M Sou an ag rce em en t
  • 13. What does all this mean? 13
  • 14. ! The goal of 70% adoption of search was a bad goal. 14
  • 15. ! People want to get closer to the source. Help them. 15
  • 16. How do I know which one is the right one?” 16
  • 17. ! Resident experts happen. Identify, acknowledge, and empower them. 17
  • 19. ! Don’t design based on departmental silos. Take a goal-based activity-centered design approach. 19
  • 20. ! You give them tools. Help them use the ones that work best for them. 20
  • 21. ! Department pages are best for evergreen content. Don’t try and replace them with blogs. 21
  • 22. ! Blogs are better for real-time and just-in-time content. Use it to your advantage. 22
  • 23. ! Communities and social networks will happen. Use them wisely. 23
  • 25. ! The collective knowledge of the masses is more powerful than any one expert. 25
  • 26. ! Let them tag. Help them help you. And help others. 26
  • 31. ! Let them build communities. 31
  • 33. ! Identify experts and empower them to help. 33
  • 35. ! Web 2.0 isn’t just for the Web. It’s a great way to find information in the workplace. 35
  • 36. Todd Zaki Warfel todd@messagefirst.com (215) 825-7423 36 Copyright ©2007 Messagefirst, Inc. All rights reserved. These slides may not be reproduced w/o permission. messagefirst.com