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Fmcg industry ( sheemazbharde )

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sheemaz bharde

This document provides an overview of the Fast Moving Consumer Goods (FMCG) industry in India. It defines FMCG as consumer packaged goods that are produced, distributed, marketed and consumed quickly. The key points made are: - FMCG products include toiletries, detergents, cosmetics, etc. - The Indian FMCG sector is the fourth largest sector in the economy and is growing 10-12% annually. - Major FMCG companies hold leading market shares in categories like hair oil, shampoo, oral care, and skin care. - The FMCG market is segmented with personal care, packaged foods, and household products making up the largest portions.

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Fast Moving Consumer Goods Industry Sheemaz k bharde
What is FMCG? • FMCG or the Fast Moving Consumer Goods industry is also Known as the CPG (Consumer packaged goods) industry in India. • This industry is named so because goods are produced, distributed, marketed and consumed within a short span of time • FMCG products mainly include; toiletries, detergents, tooth cleaning products, soaps, cosmetics, shaving products, paper products, glassware, batteries, plastic goods and bulbs.
Market Overview • The Indian FMCG sector is the fourth largest sector in the economy • Total market size in excess of US$ 13.1 billion. • The FMCG market is set to treble from US$ 11.6 billion in 2007 to US$ 33.4 billion in 2018. • The Indian FMCG industry represents nearly 2.5% of the country’s GDP. • The industry is poised to grow between 10 to 12 per cent annually.
FMCG COMPANIES IN INDIA
Market Shares of Companies in a few FMCG categories: Market Leader Others Hair Oil 42% 15% 8% 5% Shampoo 46% 24% 10% 6% Oral Care 50% 23% 13% Skin Care 59% 7% 7% 6% Fruit Juice 52% 35%
FMCG Market in India The components of the FMCG Market in India are : • Cosmetics: This is one of the most popular segments. This includes products like color cosmetics (lip, eye, face, and nail care products), perfumes, and deodorants. • Toiletries: Toiletries are an essential part of the human life. These products are classified as oral care products, hair care products, skin care products, personal wash products, etc. • Detergent: The detergent market is mainly concentrated in the urban areas but the level of penetration in the rural area for the past few years has been good.
FMCG Market in India • Packaged Food: This is an important part of the food processing industry in India, as convenient foods have become an essential part of the middle class kitchen. • Chocolate: The volume of chocolate produced in India in a year is around 30,800 tons. Chocolate Market in India is concentrated in the urban areas.
Indian FMCG market segment Baby care 2% Fabric care 12% Food product 43% Hair care 8% household 4% OTC Product 4% Personal care 22% Others 5%
SWOT analysis of the sector Strengths 1. Low operational costs 2. Presence of well- Known brands in FMCG sector Weaknesses 1. Low exports levels 2. Counterfeit Products Opportunities 1. Rising income level 2. High consumer goods spending Threats 1. Slowdown in rural demand 2. Removal of import restrictions
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Fmcg industry ( sheemazbharde )

  • 1. Fast Moving Consumer Goods Industry Sheemaz k bharde
  • 2. What is FMCG? • FMCG or the Fast Moving Consumer Goods industry is also Known as the CPG (Consumer packaged goods) industry in India. • This industry is named so because goods are produced, distributed, marketed and consumed within a short span of time • FMCG products mainly include; toiletries, detergents, tooth cleaning products, soaps, cosmetics, shaving products, paper products, glassware, batteries, plastic goods and bulbs.
  • 3. Market Overview • The Indian FMCG sector is the fourth largest sector in the economy • Total market size in excess of US$ 13.1 billion. • The FMCG market is set to treble from US$ 11.6 billion in 2007 to US$ 33.4 billion in 2018. • The Indian FMCG industry represents nearly 2.5% of the country’s GDP. • The industry is poised to grow between 10 to 12 per cent annually.
  • 5. Market Shares of Companies in a few FMCG categories: Market Leader Others Hair Oil 42% 15% 8% 5% Shampoo 46% 24% 10% 6% Oral Care 50% 23% 13% Skin Care 59% 7% 7% 6% Fruit Juice 52% 35%
  • 6. FMCG Market in India The components of the FMCG Market in India are : • Cosmetics: This is one of the most popular segments. This includes products like color cosmetics (lip, eye, face, and nail care products), perfumes, and deodorants. • Toiletries: Toiletries are an essential part of the human life. These products are classified as oral care products, hair care products, skin care products, personal wash products, etc. • Detergent: The detergent market is mainly concentrated in the urban areas but the level of penetration in the rural area for the past few years has been good.
  • 7. FMCG Market in India • Packaged Food: This is an important part of the food processing industry in India, as convenient foods have become an essential part of the middle class kitchen. • Chocolate: The volume of chocolate produced in India in a year is around 30,800 tons. Chocolate Market in India is concentrated in the urban areas.
  • 8. Indian FMCG market segment Baby care 2% Fabric care 12% Food product 43% Hair care 8% household 4% OTC Product 4% Personal care 22% Others 5%
  • 9. SWOT analysis of the sector Strengths 1. Low operational costs 2. Presence of well- Known brands in FMCG sector Weaknesses 1. Low exports levels 2. Counterfeit Products Opportunities 1. Rising income level 2. High consumer goods spending Threats 1. Slowdown in rural demand 2. Removal of import restrictions