Foundations of Social Media For Arizona Leaders
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This document discusses the foundations of social media. It outlines how social media utilizes a network mindset of connecting and collaborating rather than the traditional hierarchical model. The key characteristics of social media are that it is participatory, open, conversational, communal, and connected. It also presents 5 new rules for social media: 1) it operates within an attention economy, 2) be social, 3) add value, 4) be real, and 5) strengthen the network. The document emphasizes that social media is about people and relationships rather than technology.
Foundations of Social Media For Arizona Leaders
- 1. THE FOUNDATIONS OF SOCIAL MEDIA Lisa Colton Darim Online & See3 Communications lisa@see3.com 434.977.1170
- 4. Tradi&onal Mindset: Hub & Spokes
- 5. Network Mindset “connect and collaborate” rather than “command and control”
- 6. Characteristics of Social Media • Participatory: It blurs the line between producer and consumer, media and audience. • Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy. • Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging. • Communal: Supports formation, growth & strength of communities around a particular shared interest. • Connected: Thrives on being connected, rather than being territorial and proprietary.
- 7. 5 New Rules of the Game Attention Economy Be Social Add Value Be Real Strengthen the Network
- 8. #1 THIS IS AN ATTENTION ECONOMY
- 9. #2 Listen And… Temple Israel, Memphis Facebook Page
- 10. … Be Social Temple Israel, Memphis Facebook Page
- 11. #3: ADD VALUE
- 12. Social Content is Social Capital • Social Capital is the value of connections between and among nodes in social networks. • Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. • 12:1 ratio of adding value.
- 14. #4: BE REAL
- 15. Voice: Sixth & I Synagogue in DC
- 16. Make it Personal
- 17. #5 STRENGTHEN THE NETWORK
- 19. Use Networks Smartly Circle represents current “community”, Unaffiliated but strongly the tight(er) inner connected. Prospects! network. Affiliated, but not well connected to the These are your community as a whole. 80/20 people: At risk for dropping Mavens and dropping out at key moments, Connectors & good focus for engagement. More effective at Expanding our Reach than the “institution”. In general, the thicker the interior network, the stronger the community.
- 21. Smart Use of Social Media 1. PEOPLE: Identify audience(s) 2. OBJECTIVES goals and – objectivesyou this audience? What are for – goals? your audience’s What are 3. these is the STRATEGY to reach What goals? 4. TECHNOLOGIES you’llof the Determine the specifics use. Implement, measure, refine!
- 22. IT’S NOT ABOUT TECHNOLOGY
- 24. Families, and parenting, are changing.
- 25. John Fitch’s Steam Engine
- 26. John Fitch’s Steam Engine