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Foursquare For Businesses

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6S Marketing
6S Marketing

Overview of how Foursquare works plus information on how businesses can benefit from Foursquare. Also includes case study results from the Foursquare crowdsourcing experiment with the launch of Vancouver.

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Foursquare for Businesses v1.0September 22, 2009
About MeChris BreikssPresident, 6S MarketingFounded 6S in 2001, 24 employeesExpert in SEO, SEM, Social MediaWorked With 400+ ClientsSpeak, Sponsor & Attend Industry Events Across North America Helped launch the first city crowdsourcing experiment with Foursquare in Vancouver
Friend FinderThe premise of Foursquare is simple:"Tell Foursquare where you are and it will tell you who and what is nearby.“"Going to be bigger than Twitter"Robert Scoble aka @scobleizer
Social City GuideThe process of telling Foursquare where you are is called "checking-in"When asked to locate themselves, users are shown a list of nearby venues (based on GPS)
Users “Check-In” to PlacesTo broadcast their location to their friendsTo update their Twitter + Facebook statusTo bookmark or remember where they've been
Check-Ins Earn Points+5 ptsfor discovering a new placefor going out two nights in a rowfor four stops in a nightfor bringing six friends+2 pts+4 pts+6 ptsUsers compete on a Leaderboard that resets weekly
Mayors"Mayors" are those who check-in most often at a given place Mayor ship is triggered when a user visits more than 2x within 60 days
Special Mayor OffersThese "Mayors" titles are used by local merchants to reward locals and regularsOffers need to be unique and interesting to engage Foursquare usersA 10% discount is not compelling enough
Foursquare Online
TipsVenueGet tips from other users that have been to the venueUsers create Twitter-style recommendations: "Go here, try this"
TipsNearbyAs users check-in at places around the city, Foursquare throws these recommendations back to the usersFind out what’s hot, right now!
TipsSearch NearbyFind out what’s hot around the neighbourhoodUsers share short, quick tips that are not like Yelp reviews
To-DosAdd places to go and things to do to your listHandy for remembering new restaurants that a friend told you aboutEarn points when you cross to-dos off your list
BadgesThe more you explore, the more you unlockBadges are tied to time, distance and location You may unlock one for staying out past 2am on a school night or for checking-in with 3 members of the opposite sex.
IntegrationFoursquare integrates with Twitter and Facebook platformsAdd friends from Gmail, Twitter, Facebook (using Facebook Connect)
Twitter
MeasurementTools for businesses are being developedSee patterns when people check in, group size etc.Reward loyal customers during slow periods
PlatformsNew version of iPhone App 1.4 released in Sept. 2009Android compatibility launched in Sept. 2009First Blackberry App to be released early Oct. 2009
EtiquetteNO, do not check-in at:your workplace,your homerestaurants, cafes, hair salons pubs, bars, nightclubsparks, libraries, airportsYES, check-in at:
Envision 100musers in:21+ American cities + Amsterdam + VancouverWho’s Playing Foursquare?Most popular in NYC where Foursquare is based.
A Crowdsourcing ExperimentSeptember 09, 2009
Why Vancouver?The huge Vancouver social media community campaigned Foursquare to launch in VancouverChris Breikss + 6S voluntarily coordinated the Vancouver launch with the Foursquare founders (no $$)The Winter Olympics are occurring in Vancouver Feb. 2010
Vancouver Launch1 week from concept to launch200 attended Launch party at V Lounge Yaletown112 users checked in at party, received free cocktail
Vancouver Launch
Vancouver Crowdsourcing ResultsVancouver was the first city to populate location data via a crowdsourcing experiment on September 9, 2009In the first week 1100+ Vancouver users contributed 2400+ venues"Vancouver crowdsourcing experiment = HUGE success” “1000+ venues, 700+ users in 24 hours"Dennis Crowley, Foursquare Founder
Foursquare FinancingOn September 4th 2009, it was leaked that Foursquare received VC funding$1.35 million was raised by Union Square Ventures (Fred Wilson) , O'Reilly AlphaTech Ventures“We finally get paychecks!” Dennis Crowley, Foursquare Founder
What’s Next for Foursquare?More cities. Foursquare explodes when there are 100+ cities. Critical mass is key. 10,000 users needed per cityMore business tools + revenue model = happy investorsVote for your city @ http://foursquare.com/help/Will International cities be crowdsourced based on Vancouver’s success? Probably? Toronto soon? Maybe
Why is6S Marketing Involved?6S is a Internet marketing consulting company that specializes in innovative Internet marketing.6S can help businesses with their Foursquare promotions and leverage loyal customers.Foursquare will soon have reporting and analytics that allow businesses to capitalize on the platform.6S wants Foursquare to expand into other cities.
QuestionsChris BreikssFoursquare@6Smarketing.com

More Related Content

Foursquare For Businesses

  • 1. Foursquare for Businesses v1.0September 22, 2009
  • 2. About MeChris BreikssPresident, 6S MarketingFounded 6S in 2001, 24 employeesExpert in SEO, SEM, Social MediaWorked With 400+ ClientsSpeak, Sponsor & Attend Industry Events Across North America Helped launch the first city crowdsourcing experiment with Foursquare in Vancouver
  • 3. Friend FinderThe premise of Foursquare is simple:"Tell Foursquare where you are and it will tell you who and what is nearby.“"Going to be bigger than Twitter"Robert Scoble aka @scobleizer
  • 4. Social City GuideThe process of telling Foursquare where you are is called "checking-in"When asked to locate themselves, users are shown a list of nearby venues (based on GPS)
  • 5. Users “Check-In” to PlacesTo broadcast their location to their friendsTo update their Twitter + Facebook statusTo bookmark or remember where they've been
  • 6. Check-Ins Earn Points+5 ptsfor discovering a new placefor going out two nights in a rowfor four stops in a nightfor bringing six friends+2 pts+4 pts+6 ptsUsers compete on a Leaderboard that resets weekly
  • 7. Mayors"Mayors" are those who check-in most often at a given place Mayor ship is triggered when a user visits more than 2x within 60 days
  • 8. Special Mayor OffersThese "Mayors" titles are used by local merchants to reward locals and regularsOffers need to be unique and interesting to engage Foursquare usersA 10% discount is not compelling enough
  • 10. TipsVenueGet tips from other users that have been to the venueUsers create Twitter-style recommendations: "Go here, try this"
  • 11. TipsNearbyAs users check-in at places around the city, Foursquare throws these recommendations back to the usersFind out what’s hot, right now!
  • 12. TipsSearch NearbyFind out what’s hot around the neighbourhoodUsers share short, quick tips that are not like Yelp reviews
  • 13. To-DosAdd places to go and things to do to your listHandy for remembering new restaurants that a friend told you aboutEarn points when you cross to-dos off your list
  • 14. BadgesThe more you explore, the more you unlockBadges are tied to time, distance and location You may unlock one for staying out past 2am on a school night or for checking-in with 3 members of the opposite sex.
  • 15. IntegrationFoursquare integrates with Twitter and Facebook platformsAdd friends from Gmail, Twitter, Facebook (using Facebook Connect)
  • 17. MeasurementTools for businesses are being developedSee patterns when people check in, group size etc.Reward loyal customers during slow periods
  • 18. PlatformsNew version of iPhone App 1.4 released in Sept. 2009Android compatibility launched in Sept. 2009First Blackberry App to be released early Oct. 2009
  • 19. EtiquetteNO, do not check-in at:your workplace,your homerestaurants, cafes, hair salons pubs, bars, nightclubsparks, libraries, airportsYES, check-in at:
  • 20. Envision 100musers in:21+ American cities + Amsterdam + VancouverWho’s Playing Foursquare?Most popular in NYC where Foursquare is based.
  • 22. Why Vancouver?The huge Vancouver social media community campaigned Foursquare to launch in VancouverChris Breikss + 6S voluntarily coordinated the Vancouver launch with the Foursquare founders (no $$)The Winter Olympics are occurring in Vancouver Feb. 2010
  • 23. Vancouver Launch1 week from concept to launch200 attended Launch party at V Lounge Yaletown112 users checked in at party, received free cocktail
  • 25. Vancouver Crowdsourcing ResultsVancouver was the first city to populate location data via a crowdsourcing experiment on September 9, 2009In the first week 1100+ Vancouver users contributed 2400+ venues"Vancouver crowdsourcing experiment = HUGE success” “1000+ venues, 700+ users in 24 hours"Dennis Crowley, Foursquare Founder
  • 26. Foursquare FinancingOn September 4th 2009, it was leaked that Foursquare received VC funding$1.35 million was raised by Union Square Ventures (Fred Wilson) , O'Reilly AlphaTech Ventures“We finally get paychecks!” Dennis Crowley, Foursquare Founder
  • 27. What’s Next for Foursquare?More cities. Foursquare explodes when there are 100+ cities. Critical mass is key. 10,000 users needed per cityMore business tools + revenue model = happy investorsVote for your city @ http://foursquare.com/help/Will International cities be crowdsourced based on Vancouver’s success? Probably? Toronto soon? Maybe
  • 28. Why is6S Marketing Involved?6S is a Internet marketing consulting company that specializes in innovative Internet marketing.6S can help businesses with their Foursquare promotions and leverage loyal customers.Foursquare will soon have reporting and analytics that allow businesses to capitalize on the platform.6S wants Foursquare to expand into other cities.