Discover how to leverage frameworks to become more effective and gain influence in your organization.
Learn more about Framework thinking here: http://www.sean-johnson.com/framework-thinking
24 Productivity Habits of Successful People - by @prdotcopr.co
These are the history’s most successful people. Being so successful, they must have failed more than others. They must have found how to make it work - in how they lived, their routines, their failures and their habits. Let’s look for theif formula for success, the tips and tricks they used to be successful at what they did best. Anything you may find inspiring?
Article: http://academy.pr.co/127380-24-productivity-habits-of-successful-people
Inspired by: https://medium.com/life-learning/25-daily-rituals-of-history-s-most-successful-d87f1cf43077
Created by: http://pr.co
It's become common for us to share with our clients and fans various pieces of advice that applies to all presenters and presentations. With that in mind, here are the 10 most useful public speaking tips we've learned through the years, better known as our "commandments."
This document discusses growth hacking strategies used by early internet companies like Hotmail to achieve rapid growth. It defines growth hacking as a set of tactics and best practices for acquiring, activating, and retaining users. Some key tactics discussed include viral growth, A/B testing landing pages, optimizing the user lifecycle funnel, and identifying bottlenecks. The document provides examples of notable growth hacks from companies like Dropbox, Path, and Eventbrite.
Turn the next 12 days into a productivity makeover at work! These easy-to-implement tips, one for each day, are a perfect refresher.
Find out more about Redbooth at https://redbooth.com
40 Tools in 20 Minutes: Hacking your Marketing CareerEric Leist
Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those tasks easier and scalable.
Originally presented at Suffolk University's Bridging the Gap Conference--April 18th, 2014.
WEB APPS
http://zapier.com
https://ifttt.com/
http://twitterfeed.com/
http://gaggleamp.com
http://landerapp.com/
https://support.google.com/analytics/answer/1033867?hl=en
http://99designs.com/
http://visual.ly
http://www.alexa.com/
http://www.hubspot.com/blog-topic-generator
http://www.wordle.net/
www.inboundwriter.com
http://litmus.com/
http://www.inboundwriter.com/
https://www.optimizely.com/
http://thenounproject.com/
http://fortawesome.github.io/Font-Awesome/
https://www.facebook.com/help/459892990722543/
http://ads.twitter.com
https://plzadvize.com/
DESKTOP APPS
https://itunes.apple.com/us/app/caffeine/id411246225?mt=12
http://jumpcut.sourceforge.net/
http://www.gifgrabber.com/
http://www.gimp.org/
EMAIL TOOLS
http://getsignals.com
http://www.yesware.com/
http://www.boomeranggmail.com/
http://rapportive.com/
http://www.wisestamp.com/
http://verify-email.org
MOBILE APPS
https://play.google.com/store/apps/details?id=com.xuchdeid.clear
https://itunes.apple.com/us/app/cardmunch-business-card-reader/id478351777?mt=8
BROWSER PLUGINS
https://chrome.google.com/webstore/detail/omnidrive/gpnikbcifngfgfcgcgfahidojdpklfia?hl=en-US
https://addons.mozilla.org/en-US/firefox/addon/klout/
LEARNING PLATFORMS
http://www.google.com/analytics/learn/
http://www.codecademy.com/
http://teamtreehouse.com/
https://generalassemb.ly/
http://www.intelligent.ly/
http://smarterer.com/
You can download this product from -
https://www.slideteam.net/customer-conversion-strategy-powerpoint-presentation-slides.html
slideteam.net has the world's largest collection of Powerpoint Templates. Browse and Download now!
Description of this above product -
If you are looking for a strategy to improve the conversion rates, our content-ready customer conversion strategy PowerPoint presentation slides will come in handy. The client conversion presentation diagrams cover segmentation, targeting audience, CA strategies, costing, customer, acquisition channels, loyalty framework, conversion marketing, customer retention strategies, along with many graphs and pie-charts. Although, your website has started showing a good amount of traffic, yet you are unable to convert leads into sales. The most prominent reason could be a bad customer acquisition strategy. This lead conversion PPT presentation will help you convert customers into sales. Apart from this, the ideas presented in these PowerPoint templates also throws a light on purchase, lead management, consumer conversion, sales conversion, and other conversion methods. No matter how good your present conversion rates are, there is always a scope for improvement. So, download our fully customizable customer conversion strategy PowerPoint presentation slides that give a thorough action plan to increase sales. Our Customer Conversion Strategy Powerpoint Presentation Slides are ideal for informal gatherings. They facilitate impromptu discussion.
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
How to go viral on a budget using Digital PR.pptxAlexHickson3
The document discusses how to go viral on a budget using public relations (PR). It recommends tying a product or idea into a current trend, validating the trend, identifying the target audience, crafting a compelling pitch, and developing an effective outreach strategy. Specifically, it outlines how the author launched an unknown brand called "2020 Scent" that generated over £20,000 in revenue with a campaign costing under £10 by tying scented products to viral trends from that year.
Time management is one of the biggest struggles in our day-to-day lives. How to balance work and personal life? How to make sure things get done? How to stay happy while doing so?
To help you we gathered 12 best techniques to help you with your time management.
How to Create Hero Content Campaigns That Drive Long Term Search Visibility a...Boom Online Marketing
Jess Peace, Content Team Lead at NeoMam Studios takes us on a journey on how to get content that gets links for years to come. Basically, how to do digital PR real good.
This document discusses how businesses can unlock value from data using analytics. It notes that the volume and variety of available data is growing rapidly due to sources like IoT. Analytics can help businesses make faster, better decisions by delivering insights across departments like marketing, sales, and customer experience. The goal is for businesses to be able to manage operations in real-time using analytics to track things like customer journeys, behavior, and sales. This requires flexible technology and expertise to collect data from anywhere, correlate all information, and deliver agile analytics.
[Infographic] Daily Routines of Famous Creative PeoplePodio
Turns out great minds don’t think alike. Discover how some of the world’s most original artists, writers and musicians structured their day, based on ‘Daily Rituals’ by Mason Currey. Filter the different categories by toggling on or off, and hover over the colored bars to learn more about the daily. See full interactive infographic here: https://podio.com/site/creative-routines
The Hero's Journey (For movie fans, Lego fans, and presenters!)Dan Roam
Joseph Campbell reviewed hundreds of myths from around the world. He found that they all shared a common underlying story. Let's see if this story holds true in today's blockbuster films. (Hint: it does.) Told with a little help from some little people...
This is a Quarterly Business Review Template to be used by Customer Success Management organizations.
One of the most important activities your Customer Success Managers (CSMs) will perform is the Quarterly Business Review (QBR).
QBRs are sometimes known by different names – Business Reviews or Executive Business Reviews – but no matter what they’re called, they’re incredibly important and the agenda and flow are largely going to fall on the CSM, so it’s critical to help them prepare for, and perform QBRs, the right way.
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
This document maps out a customer's negative experience with a company's dishwasher repair/replacement process. It took months to resolve, with multiple unnecessary service visits and a lack of communication. The customer grew increasingly frustrated as the process involved misplaced records and confusion about next steps. They did not feel their problem was being properly addressed or that the company cared about providing a good experience.
The 7 Causes Customer Churn and How to Prevent ItOpsPanda
Customer churn is problematic for most every company. Even if your churn rate is below 1% each month it's still taking a very significant chunk out of your revenues. Customer success teams can use this presentation to get their arms around what causes churn and what they can do to prevent it.
From customer on-boarding to customer marketing, from overselling to customer service there are many customer touch-points that can trigger the experience and emotions that lead to churn. Use this presentation to develop a strategy that segments the customer lifecycle and the typical causes of churn. Then consider the recommended tactics that can help you drive down your customer churn rate.
From Digital Analytics to Insights: Data-Driven Decision Making & Changes in Consumer Trends to Effectively Develop Below-the-Line Campaigns / Guest speaking on Nov 25, 2015 at Asia Business Connect's Conference on
"Effective Below-the-Line Marketing Strategies"
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
The document describes a customer journey mapping exercise for a beauty retailer. It identifies key stages in the customer journey from discovery to loyalty. For each stage, it outlines typical customer activities both digitally and in-store. It then details the goals, motivations, needs and feelings customers likely experience at each stage. The purpose is to understand the full path to purchase and identify opportunities to improve the customer experience across all touchpoints.
15 Tips for Creating an Incredible Startup PitchExperts Exchange
The document provides 15 tips for creating an incredible startup pitch to investors. The tips include leading with the need or problem the product addresses, keeping the pitch simple, using visuals to support numbers, validating the product with customers, defining the business model and path to revenue, knowing when to conclude the pitch, not getting defensive in response to questions, discussing marketing strategy, branding the product, using humor, addressing legal issues, estimating growth projections, leveraging social media, targeting a niche audience, and not dwelling on mistakes during the presentation. The overall aim is to clearly articulate the problem and solution, present the key information simply and visually, demonstrate customer validation and a viable business model, and handle questions confidently.
Notes on Inspired: How to Create Products Customers Love by Marty CaganIvan Nashara
I made this note and presentation for the executives in my company. We discuss how the product organization should be evolving and how we can create a strong innovative company.
Inspired is one of the best books to introduce you to product management. And it's also a strong one that can be easily read and understood by the business and non-product people in the company.
This document describes two agile product design sprint models: the Funsize Agile 2-Week Design Sprint and the Outcomes Based 5-Day Google Sprint. The Funsize sprint is for long-term projects with incremental delivery every 2 weeks, while the 5-day sprint creates measurable outcomes within a week. Both methods emphasize collaborative story planning, estimation, prototyping, and user validation. The document provides an example workshop applying the models to the mobile app for a bookkeeping startup.
This chapter discusses strategies for in-house designers to effectively sell their services, explain their work, and demonstrate value. It provides tips on communicating what design work entails to non-experts, showing examples to clients, developing a mission statement, and measuring value through metrics like cost savings. The chapter also outlines creative strategies for managing budgets, time, resources, negotiation skills, and setting benchmarks within organizational constraints.
Learn what are the primary things entrepreneurs should keep in mind before starting a business/startup? Idea, Product, Team and Execution are the four crucial things for startups. Know how to deal with these 4 important factors for your startup.
Using Amazon's PRFAQ Methodology! by Amazon Product LeaderProduct School
Main takeaways:
- Working backwards and structuring your thinking
- The PRFAQ process and adapting to your needs
- Planning to consensus building to execution
1. Four Product Management mindsets Deploy and balance the Explorer, Analyst, Challenger and Evangelist mindset throughout the product life cycle to avoid common pitfalls and deliver a superior solution.
2. Create context to motivate a high-performing team Practical tips and real-world examples to drive innovation, shared understanding, mitigate risks, and create energy and focus.
3.Understand your profile Evaluate your "go-to" strengths versus where you need to consciously practice, and how to recognize and balance stakeholders’ own.
4. Tools to help you Navigate challenging stakeholder relationships. Emerge with a stronger reputation as a leader when faced with conflicting business priorities, changes in direction, misaligned incentives, resource constraints, unexpected disruptions, and aggressive deadlines.
5. And many more strategies Techniques to say “no” given common stakeholder archetypes, how to diplomatically, authentically yet firmly approach keeping your priorities on track.
This document provides an overview of agile practices for product management. It begins with definitions of agile and its principles, which emphasize iterative development, collaboration between teams, and frequent delivery of working software. The document then outlines the typical agile procedure, including sprints, iterations, and product backlogs. It discusses various roles like product owners, coaches, and designers. It also covers practices for effective meetings, prioritizing work, designing user stories, testing, and ensuring quality through continuous delivery.
Presented at Ford's 2017 Global IT Learning Summit (GLITS)Ron Lazaro
Presentation Details: The best way to think about product discovery is to think about it in relation to product delivery. It's not possible to build a product without doing both discovery and delivery. Discovery encompasses all the activities that we do to decide what to build. It includes all the decisions we make to decide what to build next, whereas delivery is all the activities we do to write code, package releases, ship products. It's how we deliver value to our customers.
Key takeaway for the participants will be to help them understand the difference between Product Discovery and Product Delivery and how to apply techniques in doing both.
StartingUp - Designing Delightful ExperienceLim Donald
Lean approach to creating great user experience.
User research does not have to be expensive and extend over a long period of time.
While company can always spend more time and budget in understanding its user, they still represent opportunity cost when there is just so many things happening in a startup. That said, starting a product without basic understanding of the users breed disaster. In this set of slides, I'll share some common techniques which allow companies to learn more about its user and design an experience that is contextual to its business and users.
Introduction to Lean Startup & Lean User Experience Design William Evans
The document summarizes key concepts from Lean UX and the Lean Startup methodology. It discusses focusing on learning over requirements, using iterative design and testing to learn from customers, minimizing waste and cycle time, and emphasizing problem-solution fit over features. Key techniques mentioned include formulating hypotheses, conducting customer interviews and experiments, and measuring outcomes to guide decisions.
Product Sense (also called Product Intuition or Product Judgement) is the ability to understand what makes a product great. In other words, product sense is very important skill to all product managers. While the name sounds like you’re either born with it or you’re not, Product Sense is just a skill, and like any skill it can get better with practice. I will share my framework and learnings that has helped in improving my product sense in last two years.
Main takeaways:
- Framework of learning and improving your product sense
- Learn how to do your skill gap analysis and ideas to level up
- How to build it as a muscle and create successful products
How to Increase Your Product Sense by ServiceNow Senior PMProduct School
Main takeaways:
- Framework of learning and improving your product sense
- Learn how to do your skill gap analysis and ideas to level up
- How to build it as a muscle and create successful products
Jason Fraser - A Leaders' Guide to Implementing Lean Startup in OrganisationsLean Startup Summit EMEA
The Leader's Guide Workshop walks through the 8 Sections of Eric Reis's Leader's Guide, breaking out each section into actions that you can take as a leader to bring Lean Startup to your organization. We'll cover some of the basics of Lean Startup and how to reframe them for easier consumption in your organisation, then delve into the difficult areas of people, money, and scale.
The document discusses lean analytics and lean principles for software development. It describes the main stages of product development - empathy, stickiness, virality, revenue, and scale. For each stage, it recommends key metrics to measure, such as daily/weekly active users for stickiness, viral coefficient for virality, and quarterly recurring revenue for revenue. It emphasizes focusing on one metric that matters the most for each stage, measuring assumptions in the right order, and using both qualitative and quantitative metrics for continuous learning and improvement.
- - - Talk given at IT-Days March 2013 at www.baaa.dk - - -
How do you handle life as a freelancer? How do you deal with clients? How much should you charge?
Are you thinking about becoming a freelancer? Or are you already one? This session will offer you some hard-learned advice, some tips and tricks from the trenches and some insights into the life of a freelancer.
From talk to CTO School in NYC
- what is good product management
- how engineering can be a good partner to product (and how to structure product leadership)
- how to hire
This document provides guidance on creating a product vision. It discusses why a product vision is useful, including to get buy-in, compare initiatives, and serve as a decision-making standard. It provides a template for the product vision board with categories for the user, their needs, key features, and business goals. These elements should align and deliver on the overall vision statement. The document also covers how to develop a product vision, including preparing for a workshop, facilitating the session, and next steps after the vision is created. It discusses how to manage multiple visions using a Lean Value Tree to focus on value outcomes and connect initiatives to organizational goals and strategies. Finally, it addresses using OKRs and PIRATE metrics together to measure
Thinking Like a PM w/ former VP of Product at Lynda.comProduct School
Product Managers must balance four very different and sometimes conflicting mindsets when approaching ideation, creation, and delivery of high-value products. These are Exploration, Analysis, Critique and Evangelism. No matter what stage in the product lifecycle, simultaneously and deliberately viewing your product through these perspectives will help avoid common pitfalls and help deliver a superior solution.
Former VP of Product at Lynda.com, Ken Sandy, talked about the relative advantages of each of the four mindsets: how Exploration drives innovation, Analysis drives understanding, Critique identifies risks, and Evangelism provides a path to delivery.
He also talked about how to execution in context: your role is to build the right product, not to build the product right, and how to know what questions to ask yourself at each stage of the lifecycle and strategies to bring stakeholders along with you.
Similar to Framework Thinking - 7 Frameworks To Skyrocket Your Career (20)
SEO Audit Checklist for SEO ProfessionalMohamed Askaf
Making sure your website performs well and is easy to find on search engines can be challenging. That's why having a clear and complete SEO plan is crucial. A great tool to help with this is the "Comprehensive Free SEO Audit Checklist" downloadable template. This resource is carefully designed to guide you step-by-step through the process of checking your website's SEO. It covers all the important parts that affect how your site ranks on search engines and its overall performance.
https://askaf.in/free-seo-audit-checklist/
You have been assigned to manage a project but have no clue how and where to begin. It sounds like an opportunity but it can also turn out to be a disaster if you do not possess the knowledge and skills.
You must have come across a book called The Project Management Body of Knowledge which is most commonly called PMBOK. PMBOK is about processes, tools, and techniques to manage a project. It does not talk about the art and science of executing a project from the initial phase to the end of the project life cycle. PMBOK introduces you to a bunch of processes that you may use in managing a project, initiation processes for the project initiation phase, planning group of processes that you may apply during the planning phase, and the list goes on. After reading the PMBOK guide, you still have no idea where to begin. If you do not have the time then what you need is a book that will provide a birds-eye view and content that is sufficient enough to assist you in kicking off a project. Get this book now and begin to kick off a project like a pro.
To purchase, visit: https://gafm.com.my/gafm-book-shop/
The Chartered Facilities Manager.PREVIEW.pdfGAFM ACADEMY
The Chartered Facilities Manager (ChFM) is a gold-standard certification exclusively from the Global Academy of Finance and Management ®. Earning this certification demonstrates that you have skills and experience in facilities management which include the maintenance of buildings, road maintenance, manufacturing plants, tools and machineries, heating, ventilation and air-conditioning systems, ensuring that the facilities meet statutory requirements and comply with occupational health and safety standards.
It forms the basis of the assessment that individuals must pass to earn the Chartered Facilities Manager status and inclusion in the Directory of The GAFM Academy of Finance and Management Certified Professionals. Individuals with several years of experience in facilities management are encouraged to acquire this certification.
https://gafm.com.my/digital-certification/gafm-book-shop/
https://gafm.com.my/digital-certification/application-for-certification/
Certified Application Developer Professional.PREVIEW.pdfGAFM ACADEMY
The Certified Application Developer Professional (CADP) is a gold-standard certification from The Global Academy of Finance and Management ®. Earning the CADP designation demonstrates that you have skills and experience in the design of business applications, application development, testing, application deployment, technical support, business communication, project management, and with strong problem-solving skills.
Stand out from the crowd with the Certified Application Developer Professional certification and carry the title “CADP” after your name.
https://gafm.com.my/digital-certification/application-for-certification/
To purchase, visit: https://gafm.com.my/gafm-book-shop/
2. FRAMEWORK THINKING
sean johnson @intentionally
Partner at Digital Intent and Founder Equity
Professor at Northwestern’s Kellogg school of Management
Startup Team in a box - Product, UI/UX, Development, Traction
www.digintent.com
Seed stage technology investors.
www.founderequity.com
3. WHY SHOULD YOU LEARN TO
LEVERAGE FRAMEWORKS?
Find out here: www.sean-johnson.com/framework-thinking
FRAMEWORK THINKING
sean johnson @intentionally
4. GTD
Drastically multiply your effectiveness
by managing actions, not projects.
FRAMEWORK THINKING
sean johnson @intentionally
5. GTD is based on two premises:
1. Your brain is terrible at keeping track of everything.
Get things out of your head into a system, and review it
enough that your brain can relax and trust your system.
1. You can’t manage projects, only actions. Your brain
needs to know exactly what physical action you need to
do next in order to make progress.
6. Collect: Have as many inboxes as you need to
collect everything as soon as it occurs to you.
Get it out of your head.
!
Process: For each item in your inbox,
determine the next appropriate action.
!
Organize: Set up a proper system for trashing,
filing or tracking next actions.
!
Review: Create proper times for appropriately
reviewing your projects and next actions.
!
Do: Based on your time, energy and context,
make progress on your next actions.
7. To collect properly, you need as many inboxes as necessary to be sure
you capture everything. This can mean a paper notebook on your desk, a
physical inbox for mail, a phone for notes on the run, etc.
8. Set aside regular times for processing your inbox. For each item in your inbox,
use the following workflow, organizing them with the tools indicated.
Is it actionable? NO Throw it Away
File It For
Reference
Incubate It
someday lists, etc
YES
Projects
anything with multiple steps
What is the next
action?
Do It
anything you can do in 2min
Defer It Delegate It
keep a “waiting for” list
Calendar
date-specific actions
Next Action Lists
to do as soon as you can
9. Once everything is processed and organized, make sure you review frequently.
Review your calendar and next action lists throughout the day, and do a
comprehensive review each week. An example weekly review plan is below:
Get Clear
• Collect loose papers and materials
• Get Inbox to zero
• Empty your head
Get Current
• Review Action Lists
• Review past and upcoming calendar
• Review Waiting For list
• Review Project (and larger outcome) lists
• Review any relevant checklists
Get Creative
• Review Someday/Maybe
• Be creative and courageous
10. The obvious purpose of all of this is to DO stuff. You’ll often be doing things in
response to specific calendar events, but the purpose of GTD is to make you
focused and productive the rest of the time. Use your next actions list and the
following filters to decide what to do at any given moment.
Context
Your physical location and the tools you have at your
disposal determine your context. You can’t make phone
calls when you don’t have your phone, for example.
Time
You can’t do a 2 hour task when you only have 15 minutes.
Energy
Some activities require intense focus and energy. You
should do these when your energy levels are at their peak,
and do less demanding tasks when you’re energy is lower.
Priority
What’s most important?
12. THE EMPATHY MAP
Immerse yourself in the mind of your customer to make
smarter product and marketing decisions.
FRAMEWORK THINKING
sean johnson @intentionally
13. It’s critical to always keep the needs of the customer
top of mind when making product or marketing
decisions. The Empathy Map is a collaborative tool
for fleshing out a customer’s psychographic profile.
14. What are they thinking and feeling about
their worries and aspirations?
What are they
hearing while
using our product,
from their friends
or boss?
What are they
experiencing as
pain or fear when
using our product?
What are they
seeing while using
our product in their
environment?
What are they
experiencing as
positive or gain
when using our
product?
What are they saying & doing while using
our product in public or in private?
15. How to use the Empathy Map:
• Assemble your team, bringing any secondary or
primary research you’ve already compiled.
• For each section of the empathy map, have each team
member add a thought on a sticky note and place it on
the map.
• Discuss the collaborative sketch, and consolidate the
notes into a cohesive document.
16. THE LEAN CANVAS
Business plans are static and inflexible. Business is not.
The Lean Canvas helps you go from Plan A to a plan that works.
FRAMEWORK THINKING
sean johnson @intentionally
17. Business plans change. It’s smart to plan for change
by turning your plan into hypotheses to be tested
and modified based on customer/market feedback.
The Lean Canvas helps you do this.
18. CUSTOMER
SEGMENTS
Who are the
customers you plan
on targeting?
UNIQUE VALUE
PROPOSITION
Why are you
different and worth
paying attention to?
PROBLEM
What are the top 3
problems your
customers have?
SOLUTION
How is the product
the solution
to those problems?
UNFAIR
ADVANTAGE
What can’t be easily
copied or bought?
KEY METRICS CHANNELS
How will you reach
your customers?
COST STRUCTURE
What are your costs going to be to deliver this solution?
REVENUE STREAMS
How will you make money?
There are 9 aspects of the business model canvas. Your goal is to identify and
document your hypotheses for each box as succinctly as possible.
19. CUSTOMER
SEGMENTS
UNIQUE VALUE
PROPOSITION
PROBLEM SOLUTION UNFAIR
ADVANTAGE
CHANNELS
COST STRUCTURE REVENUE STREAMS
KEY METRICS
Once you’ve outlined your hypotheses, you identify which are the most risky.
Ask yourself how confident your are with each hypothesis.
20. CUSTOMER
SEGMENTS
Secondary market
research.
UNIQUE VALUE
PROPOSITION
Landing pages
Tactical Paid
Traffic
Competitive
research
PROBLEM
Customer problem
interviews
SOLUTION
Customer solution
interviews
Prototypes
Beta versions
UNFAIR
ADVANTAGE
Market research
Intuition
CHANNELS
Tactical
acquisition
campaigns
Competitive
research
COST STRUCTURE
Tactical acquisition campaigns
REVENUE STREAMS
Solution interviews
Pricing page tests
Competitive benchmarks
KEY METRICS
Competitive
benchmarks
Analytics
Create a test for each hypothesis. Some can be done in a few hours from your
computer, while others require “getting out of the building” and talking to customers.
21. Using the Lean Canvas:
• Turn your business plan into a series of hypotheses and plot
them on the canvas.
• Rank your hypotheses in order of most risky to least risky -
how confident are you about each of them?
• Develop a way to test each hypothesis, and implement.
• Revise the canvas based on the results of your experiments.
• Repeat.
23. THE KANO MODEL
Build better products by understanding customer needs
and their relationship with your product’s attributes.
FRAMEWORK THINKING
sean johnson @intentionally
24. SATISFIED
DISSATISFIED
NOT IMPLEMENTED FULLY IMPLEMENTED
One axis plots the degree to which you’ve implemented a feature. The other plots
how satisfied the customer would be with that feature if implemented well.
25. SATISFIED
DISSATISFIED
NOT IMPLEMENTED FULLY IMPLEMENTED
MUST HAVE
FEATURES
Must have features are those a user wouldn’t notice if implemented, but definitely
notice if missing. These must be in your product in order to be considered.
26. SATISFIED
DISSATISFIED
NOT IMPLEMENTED FULLY IMPLEMENTED
MUST HAVE
FEATURES
PERFORMANCE
FEATURES
Performance features are those the customer really cares about. They definitely
notice the better you are at them. These are usually where you look for your USP.
27. SATISFIED
DISSATISFIED
NOT IMPLEMENTED FULLY IMPLEMENTED
MUST HAVE
FEATURES
PERFORMANCE
FEATURES
DELIGHTER
FEATURES
Delighter features are those the customer wouldn’t notice if they’re missing, but
love when they see them. These create long-term customer loyalty.
28. Must Have Features:
A milk jug that doesn’t leak.
A car that starts.
Word processor that saves files.
Performance Features:
Simpler file sharing
Free photo storage
Faster Internet connection
Delighter Features
Free shipping
Bonus item in package
Amazing customer support
29. SATISFIED
DISSATISFIED
NOT IMPLEMENTED FULLY IMPLEMENTED
Keep in mind that needs change over time. A feature that used to be a delighter
eventually becomes a must have (free email, for example.)
30. Using the Kano Model:
• Address all must have features. But…
• Determine whether they're actually must haves. Customers aren’t
always sure what they need.
• Spend the majority of your time innovating on performance
features. That’s where you win the business.
• Look for ways to unexpectedly delight customers since those will
drive long-term loyalty and word of mouth.
31. THE CUSTOMER FUNNEL
Discover the key levers for driving growth in a business by
understanding the components of the customer relationship.
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sean johnson @intentionally
32. The Customer Funnel is great for focusing
marketing activities on things that will influence
the 5 phases of the customer lifecycle.
33. Acquisition: driving people to
your site from various channels.
!
Activation: getting them to sign
up and have a great first experience.
!
Retention: getting them to come back.
!
Referral: getting them to tell their friends.
!
Revenue: engaging in some form of
revenue-generating activity.
34. Most companies focus their energy on the top and bottom of the funnel,
and don’t spend as much time or energy manipulating the middle. But the middle is
where big gains can often be made much faster and for far less money.
35. There are various strategies and tactics
you can use at each stage of the funnel…
36. And different metrics you need to pay attention to
at each stage to monitor performance.
37. You can improve your funnel by working in sprints, identifying the metric you want
to improve, creating experiments, and measuring results.
38. How to Use The Customer Funnel:
• Identify what customer behavior matters for each stage of
your customer funnel.
• Get baseline data, and identify bottlenecks.
• Create some hypotheses for influencing the metric you want
to improve. Rank by level of effort, cost and potential impact.
• Implement the experiment and track the results.
• Repeat.
40. FRAMEWORK THINKING
sean johnson @intentionally
THE FOGG BEHAVIOR MODEL
How to create more persuasive products and experiences.
41. HARD TO DO
HIGH
MOTIVATION
According to the Fogg Behavior Model, there are three elements necessary to create
behavior change: motivation, ability and the appropriate trigger.
LOW
MOTIVATION
EASY TO DO
ACTIVATION THRESHOLD
TARGET BEHAVIOR
TRIGGERS FAIL HERE
TRIGGERS WORK HERE
42. Pleasure and Pain
Will doing this action bring me immediate
pleasure or avoid immediate pain?
!
Hope and Fear
Will this action lead to a positive future
outcome for me, or avoid an undesirable
future outcome?
!
Social Acceptance or Rejection
Will this action make me more accepted
in my community, or prevent me from
being rejected by them?
If you can sufficiently increase motivation, people are willing to do
even difficult things. 6 factors you can leverage to increase motivation:
43. Time: Can I do this quickly?
Money: Is this expensive or inexpensive?
Physical Effort: Is this physically difficult to do?
Brain Cycles: Does this require me to think really hard?
Social Deviance: Do I have to break standard societal norms to do this?
Routine: Does this require me to adopt a new routine?
Similarly, if you can increase ability by identifying the barriers
preventing someone from taking action, you dramatically increase the
likelihood of your desired result. The factors driving ability include:
44. Sparks:
For people with low motivation but high ability. This trigger includes a motivation-
based element to increase motivation and take action that moment.
!
Facilitators:
For people with motivation but not ability, facilitators make the desired task easier
to do in that moment.
!
Signals:
If motivation and ability are both sufficiently high, you simply need to provide the
proper signal to remind them to take the desired behavior at the appropriate time.
Finally, by deploying the appropriate trigger at the right time, to create
the catalyst that drives your desired behavior. There are three triggers
you can deploy, depending on the relationship the user has between
motivation and ability.
46. THE LIFT MODEL
A systematic framework for identifying and prioritizing
conversion optimization opportunities.
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sean johnson @intentionally
47. Conversion Optimization is about more than tactics
and tips. You can change the color of your button, but
without a higher level of thinking you’ll likely miss
larger opportunities to improve. The LIFT Model
helps you think about conversion more meaningfully.
48. Value Proposition: The promise you make
to customers. The most important factor.
!
CONVERSION DRIVERS
Relevance: Is this what the visitor thought
they were going to see?
!
Clarity: Is it clear what action you want
them to take?
!
Urgency: Is there a reason they should take
action now?
!
CONVERSION INHIBITORS
Anxiety: Are you doing anything to give the
user pause about taking the next step?
!
Distraction: Are you doing anything to
divert the user’s attention from the action
you want them to take?
49. The LIFT Model lets you look at your pages from each lens, identifying ways to
remove conversion blockers and leverage conversion drivers more effectively.
45.5% IMPROVEMENT
50. How to use the LIFT Model:
• Identify a page you’d like to improve and evaluate it
using each of the factors in the LIFT Model.
• Create hypotheses for improving the page using
your findings.
• Implement the experiment and track the results.
• Repeat.
52. WHAT OTHER FRAMEWORKS
SHOULD PEOPLE LEARN ABOUT?
Leave them in the comments on SlideShare,
or send them to me on Twitter at @intentionally
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sean johnson @intentionally