The document discusses different types of funding options for companies based on their stage of growth and business model. It identifies the main categories as normal growth companies, high growth companies, extreme high growth companies, and social venture companies. Each category is best suited for different sources of funding, from friends and family for early stage, to angels, micro VCs, and larger VCs for later stages of high growth companies seeking larger investments. The types of funding include both equity-based options like stock, as well as non-dilutive options like debt, customers, and grants. The right funding source depends on balancing the size of investment needed with the level of risk at each stage of a company's development.
2. Today’s Panel
Jess
McLear:
Launchpad
Venture
Group
Pete
McDonald:
Silicon
Valley
Bank
Kathryn
Carlson:
Buca
Boot
Melissa
Withers:
BetaSpring
Eric
Ahlgren:
Bessemer
Venture
Partners
Christopher
Mirabile:
Launchpad
Venture
Group
3. What Type of Company Are You?
Before
you
can
get
funded,
you
have
to
know
where
to
look
Before
you
know
where
to
look,
you
need
to
understand
what
you
are
4. What Type of Company Are You?
• The
type
of
company
you
have
will
shape
the
type
of
funding
available
to
you
• Consumer
mobile
social
so8ware
company
vs
Chemistry-‐based
life
science
technology
product
vs
Equipment
for
emergency
deployment
in
disaster
zones
• Changes
in
business
model
can
change
the
funding
required
• IP
licensing
of
new
baFery
technology
to
exisHng
players
vs
build
a
baFery
distribuHon
company
with
outsource
manufacturing
or
build
a
manufacturing
company
with,
or
without
distribuHon
5. NORMAL
GROWTH
COMPANY
HIGH
GROWTH
COMPANY
EXTREME
HIGH
GROWTH
COMPANY
SOCIAL
VENTURE
COMPANY
• Includes
all
service
businesses
• ExploiLng
a
local
market
need
• Team
has
‘great
jobs’
• Growth
by
adding
resources
one
by
one
• Exit
will
be
based
on
value
of
cash
flow
(mature
biz.)
• Growth profile
ultra-scalable
• Team focus is
exit
• Revenue $40M+
with lots of room
for growth (5 yr.)
• Based on $20M+
investment
• Exit targeted to
IPO or by ‘large’
M&A event
• Goal
is
to
fulfill
a
social
need
• Has
mission
orientaLon
• Team
needs
to
support
mission
• Growth
profile
oWen
one
resource
at
a
Lme
• Exit
…much
harder
to
find
fit
• Company can
grow fast (on-line)
or has a scalable
system
• Team often
motivated by exit
• $7-10M revenue in
4-5 yrs & market
size allows
significant
additional growth
• Capital efficient
total investment
$2-4M
• Exit by M&A
What Type of Company Are You?
6. What Kind of Funding
NORMAL
GROWTH
COMPANY
HIGH
GROWTH
COMPANY
EXTREME
HIGH
GROWTH
COMPANY
SOCIAL
VENTURE
COMPANY
• Friends, family,
founders
• Debt, Bank, and
other
• (Future) Crowd
funding (portal
style)
Early on
• Accelerators
• Individual Angels
• Micro Cap VCs
• Seed from VC
Later stages
• Venture Funds
• Strategic VCs
• Angel Syndication
• Friends family,
founders
• Charity$$
• Crowd funding
(Kickstarter, etc)
• Impact Angels
• (Future) Crowd
funding (portal
style)
• Angels
• Angel Groups
• Angel Group
Syndication
• Angel List
• Micro-cap Funds
• (Future) Crowd
funding (portal
style)
• Increasingly
Strategic
Corporate VCs
7. Capital Sources: Size & Cost
Investment
Size
TradiLonal
VC
Micro
VC
Equipment
Financing
Angel
Groups
Angels
Equity
Crowdfunding
Angel
List,
Circle
Up,
etc
Corporate
/
Strategic
Venture
Customers
Jobs
Bill
Portals
Vendors
Founder
Friends
&
Family
Crowdfunding:
etc.
Grants
Venture
Debt
Bank
Loans
Personal
Loans
Private
Equity
B’Plan
CompeLLon
Accelerators
Investment
“Cost”
8. Capital Sources
DiluLve
Non-‐DiluLve
Equity
• ConverLble
Note
• Stock
• Friends,
Family
Investors
• Common
vs
Preferred
Revenue
Debt
• Bank
• Friends/Family
• Non-‐converLble
note
Customer/Vendor/Partner
• Prepaid
product
purchases
from
customers
• Pay
later
services
from
vendors
• Non-‐recoverable
engineering
costs
from
partners
Grants
• SBIR
• Business
compeLLons
9. Capital Sources
Size
of
Capital
Raise:
High
Time
High
Risk
Low
Risk
Crystallize
Ideas
Demonstrate
Product
Early
Scaling
Growth
Sustained
Growth
Market
Entry
Size
of
Capital
Raise:Low
As
you
develop
your
company,
you
reduce
risk
for
your
financial
partners
10. Capital Sources: Equity
10
Stage
Crystallize
Idea
and
Early
DemonstraLon
Demonstrate
Product
&
Market
Interest
Market
Entry
and
Early
Growth
Early
Scaling
Growth
Repeatable
Growth
Capital
Source
Founders,
Friends,
Family,
Grants,
Kickstarter,
etc.
Accelerators,
Individual
Angels,
many
others
now
“exploring”
Angel
Groups,
Angel
Group
SyndicaLon,
Micro-‐Cap
Funds
VCs,
Angel
Group
SyndicaLon,
Micro-‐Cap
Funds
VCs
Investment
$25K
-‐
$100K
$100K
-‐
$500K
$500K
-‐
$1M
$5M
–
as
needed
as
needed
These
2
need
sophisLcated
growth
plans
This
is
the
stage
where
advice
can
make
you
eligible
for
outside
funding
later
Accelerators
and
a
few
individual
angels
play
here
…
unless
it
is
a
big
idea
This
is
where
Angel
Groups
do
most
1st
investments…
.
11. Equity: VC vs Angel
VC
Funds
• Invest
other
people’s
money
(pension
funds,
…)
• Have
mulL-‐million
$
funds
they
need
to
put
to
work
• Invest
big
and
must
get
big
returns
for
their
investors
• 7+
year
outlook
for
exit
returns
(10-‐year
funds)
Angels
• Invest
their
own
money
• MoLvated
to
help
entrepreneurs,
stay
engaged
• But
Return
on
Investment
is
sLll
the
controlling
metric
• Likes
big
returns
but
will
oWen
be
happy
with
more
modest
returns
in
a
shorter
amount
of
Lme3-‐5
year
outlook
on
investments
unless
VCs
get
involved
12. Equity: VC vs Angel
VCs
• $48B
in
2014,~
4,000
investments
• 1/2
in
California
alone
Angels
• $23B
in
2013,
300,000
investors,
~
71,000
investments
• Types
of
angels
• Individuals
• Organized:
Funds:
16%;
Network:
63%
(avg
10
deals
/
year)
• AngelList
• Informal
networks
&
one-‐Lme-‐investors
• Family
offices
• Mostly
invest
locally
Angel
Syndicates
(relaLvely
new)
• Individual
angels,
or
several
angel
groups
invesLng
as
a
unit
• AngelList
syndicates
• VC-‐backed
syndicates
13. Debt Capital
Debt
Capital
• Funding
based
on
a
set
schedule
of
principal
and
interest
payments
that
provide
a
fixed
return
for
the
lender.
• Availability
may
be
based
on
asset
value
or
cash
flow
or
personal
guarantee.
• MUST
be
paid
back.
Not
“speculaLve”
cash.
Sources:
• Personal
Loans
–
Friends/Family
• Bank
Loans
• SBA
Loans
• Expect
debt
classes
from
Jobs
Bill
crowd
funding
portals
• Credit
Cards
• Venture
Debt
(usually
linked
to
equity
&
later
stage)
14. Alternate Sources
Crowd
Funding
• Kickstarter,
Indiego-‐go
• Usually
associated
with
“product”
companies
• Can
come
with
drawbacks
Accelerators
• Many
incubators
across
the
country
• May
focus
on
specific
types
eg.
LearnLaunch
for
EdTech
• Many
different
models
• Non-‐profit,
equity
stake,
revenue,
loan
• Can
be
very
helpful
but
be
wary
of
being
of
the
“accelerator
circuit”
too
long
15. Non-‐Dilu*ve Funding
SBIR
+
STTR
=
3%
-‐
3.6%
of
federal
R&D
Budget
Best
for
research
…
need
other
commercial
$$
Pros:
• It
is
a
contract/grant
–
non
diluLve
Cons:
• Long
SolicitaLon
Process
• March-‐in
Rights
• Work
with
universiLes
for
experLse
• Best
to
incorporate
(but
more
acceptance
of
LLCs)
• AccounLng
systems
must
be
compliant
with
the
government
• Very
compeLLve
in
some
agencies
16. Conclusion
• Educate
yourself
about
all
of
your
funding
opLons
• hups://www.sbir.gov
• hup://nvca.org
• hup://www.angelcapitalassociaLon.org
• hup://www.thecapitalnetwork.org
• Non-‐diluLve
funding
is
always
great
but
not
always
the
easiest
to
get
• It’s
all
about
the
numbers
for
equity
investors
• Network,
Network,
Network
• hup://www.greenhornconnect.com