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Funding	
  Op*ons	
  for	
  Life	
  Science	
  Companies	
  
January 21, 2014
Funding	
  the	
  Company	
  
Assuming	
  you	
  plan	
  to	
  be	
  	
  
a	
  “high	
  growth”	
  company…	
  
What	
  are	
  your	
  funding	
  op*ons?	
  
Entrepreneurship	
  comes	
  in	
  many	
  types	
  	
  	
  
SOCIAL	
  VENTURE	
  
COMPANY	
  

NORMAL	
  GROWTH	
  
COMPANY	
  

•  Goal is to fulfill
a social need
•  Has mission
orientation
•  Team needs to
support
mission
•  Growth profile
often one
resource at a
time
•  Exit …much
harder to find
fit

•  Includes all
service
businesses
•  Exploiting a local
market need
•  Team has ‘great
jobs’
•  Growth by adding
resources one by
one
•  Exit will be based
on value of cash
flow (mature biz.)

HIGH	
  
GROWTH	
  
COMPANY	
  

•  Company can
grow fast (on-line)
or has a scalable
system
•  Team often
motivated by exit
•  $10m revenue in
5 yrs & market
size allows
significant
additional growth
•  Capital efficient
total investment
$2-4M
•  Exit by M&A
3

EXTREME	
  
HIGH	
  GROWTH	
  
COMPANY	
  

•  Growth profile
ultra-scalable
•  Team focus is exit
•  Revenue $40M+
with lots of room
for growth (5 yr.)
•  Based on $20M+
investment
•  Exit targeted to
IPO or by ‘large’
M&A event
Close	
  Up:	
  Extreme	
  High	
  Growth	
  vs	
  High	
  
Growth	
  
M&A or
IPO
Later VC
Rounds

Capital Needs
High
Risk

Formal
Venture
Capital

Friends,
Family &
Founders
Friends,
Family &
Founders
Crystallize
Ideas

Angels or
Accelerators
or Micro-cap
funds

Busines
s Angels

Demonstrate
Product

M&A

Angels or
Accelerators
or Micro-cap
funds

Angel Group
(or Micro-cap)
Syndication

Low
Risk
Time

Market Entry

Early Scaling
Growth

Extreme
High Growth
High Growth

Sustained
Growth

4	
  
High	
  Growth	
  Company	
  Characteris*cs	
  
•  Disrup*ve	
  Innova*on	
  with	
  Strong	
  value	
  proposi*on	
  
–  Correla*on	
  between	
  Large	
  Unmet	
  Need	
  :	
  Solu*on	
  

•  High	
  Margin	
  Product	
  (Ra*o	
  of	
  Revenue	
  :	
  COGS)	
  	
  
–  Some*mes	
  Massive	
  Volume	
  Products	
  where	
  innova*on	
  is	
  incremental	
  

•  High	
  Rate	
  of	
  Revenue	
  Growth	
  over	
  sustained	
  period	
  	
  
•  Scalable	
  (Fixed	
  cost	
  is	
  a	
  low	
  percent	
  of	
  Revenue)	
  	
  
•  No	
  major	
  barriers	
  to	
  con*nued	
  growth	
  (ex.	
  blocking	
  IP;	
  geography;	
  
regulatory)	
  	
  
•  Repeatable	
  sales	
  and	
  distribu*on	
  model	
  with	
  many	
  credit	
  worthy	
  
customers	
  	
  
•  Large	
  Total	
  Addressable	
  Market	
  (TAM)	
  	
  
•  Defensible	
  innova*on	
  able	
  to	
  withstand	
  compe**on	
  and	
  changing	
  
condi*ons	
  	
  
•  [Capital	
  efficient]	
  
5	
  
Capital	
  Source	
  View	
  
NON	
  PROFIT	
  
ORGANIZATION	
  

SOCIAL	
  VENTURE	
  
COMPANY	
  

NORMAL	
  GROWTH	
  
COMPANY	
  

HIGH	
  
GROWTH	
  
(COMPANY)	
  

EXTREME	
  
HIGH	
  GROWTH	
  
(COMPANY)	
  

Risk / Return
Impact	
  /	
  Tax	
  Write	
  off	
  

Charity	
  $$	
  

Return	
  on	
  Debt	
  
Income	
  
DebtPay it back
Fixed Amounts

Return	
  on	
  Equity	
  
High	
  Return	
  
Equity –
Ownership stake
% of Future Value

6	
  
Match	
  Funding	
  Sources	
  
SOCIAL	
  VENTURE	
  
COMPANY	
  

•  Friends
family,
founders
•  Charity$$
•  Crowds (Kickstarter)
•  Impact Angels
•  (Future)
Crowd funding
(portal style)

NORMAL	
  GROWTH	
  
COMPANY	
  

•  Friends family,
founders
•  Debt Bank and
other
•  (Future) Crowd
funding (portal
style)

HIGH	
  
GROWTH	
  
COMPANY	
  

EXTREME	
  
HIGH	
  GROWTH	
  
COMPANY	
  

•  Angels
•  Angel Groups
•  Angel Group
Syndication
•  Angel List
•  Micro-cap Funds
•  (Future) Crowd
funding (portal
style)
•  Increasingly
Strategic
Corporate VCs

Early on
•  Accelerators
•  Individual Angels
•  Micro Cap VCs
•  Seed from VC
Later stages
•  Venture Funds
•  Strategic VCs
•  Angel
Syndication

7	
  
Non-­‐Equity	
  Sources	
  
•  Accelerators	
  (some)	
  
•  Kickstarter	
  type	
  dona5ons	
  
• 
• 
• 
• 
• 

Pre-­‐orders	
  from	
  end-­‐customers	
  
Credit	
  from	
  vendors	
  
Strategic	
  VCs	
  
Strategic	
  NREs	
  
Distribu5on	
  Contracts	
  

Common	
  Theme:	
  	
  Providing	
  early	
  cash	
  in	
  exchange	
  for	
  a	
  beHer	
  
commercial	
  opportunity	
  	
  
8	
  
Equity	
  Sources	
  
•  Accelerators	
  (some)	
  
•  Friends	
  &	
  Family	
  
Common	
  Theme:	
  Suppor5ng	
  success	
  of	
  the	
  entrepreneur;	
  business	
  terms	
  vary	
  
• 
• 
• 
• 
• 
• 

Portal	
  Funding	
  
Early	
  Angels	
  
Super	
  Angels	
  
Angel	
  Groups	
  
Micro	
  VC	
  
Tradi5onal	
  VC	
  (1st	
  Round)	
  

Common	
  Theme:	
  All	
  are	
  looking	
  for	
  
–  sale	
  (or	
  IPO)	
  of	
  the	
  Company	
  at	
  4-­‐10	
  x	
  original	
  investment	
  
–  Capital	
  gains	
  treatment	
  on	
  all	
  sale	
  proceeds	
  
–  Preferen5al	
  treatment	
  on	
  subop5mal	
  exit	
  versus	
  the	
  founders	
  

9	
  
Sources	
  of	
  Equity	
  Capital	
  
Must	
  have	
  exits	
  for	
  equity	
  model	
  to	
  work!!	
  
–  2011	
  US	
  IPOs	
  -­‐	
  $36B	
  
–  2011	
  US	
  M&A	
  -­‐	
  $57B	
  	
  
–  2011	
  US	
  Private	
  Equity	
  -­‐$35B	
  

•  Exit	
  sources	
  extremely	
  variable	
  …	
  health	
  of	
  economy	
  
•  All	
  exits:	
  indica*ve	
  of	
  future	
  cash	
  flow	
  or	
  market	
  control	
  	
  
Idea	
  Stage	
  	
   Demonstrate	
  
Market	
  Entry	
  &	
  
Product	
  &	
  
• Friends	
  	
  
Early	
  Growth	
  
Market	
  Interest	
  	
   • 	
  Crowdfunding	
  
family,	
  
founders	
  
• Grants	
  
• Crowds	
  
(Kick-­‐	
  
starter)	
  

• Accelerators	
  
• Individual	
  Angels	
  
• Angel	
  Groups	
  
• Accelerators	
  
• Micro	
  Cap	
  VCs	
  

(portal	
  style)	
  
• 	
  Angel	
  Groups	
  
• 	
  Angel	
  Group	
  
SyndicaSon	
  
• 	
  Angel	
  List	
  
• 	
  Micro-­‐cap	
  Funds	
  

Early	
  Scaling	
  
Growth	
  

•  Most	
  Venture	
  
Funds	
  
•  Angel	
  
SyndicaSon	
  

Repeatable	
  
Growth	
  

• Most	
  Venture	
  
Funds	
  
• Strategic	
  VCs	
  
• Angel	
  
SyndicaSon	
  
• Private	
  Equity	
  	
  
High	
  Growth	
  Capital	
  by	
  Stage	
  
&Amount	
  

Traditional VC

Micro VC
Angel Groups
AngelList

Investment
Size

Corporate Venturing

Equipment Financing

Grants

Angels

Portal Funding
Customers

Friends & Family
Vendors

Crowdfunding

Founder

Venture Stage
11	
  
Capital	
  Sources:	
  Size	
  &	
  Cost	
  
Angel Groups

Angels

Traditional VC

AngelList
Micro VC
Crowdfunding

Investment
“Cost”

Friends & Family
Founder

Personal
Loans

Bank
Loans
Vendors

Private Equity
Corporate / Strategic
Venture

Portal Funding
Venture
Debt
Equipment Financing
Customers
Grants

Investment Size
So	
  What	
  is	
  Equity	
  Anyway?	
  
•  Stock	
  =	
  right	
  to	
  residual	
  economic	
  interests	
  upon	
  sale/liquida*on	
  +	
  
stockholder	
  vo*ng	
  rights	
  (usually	
  limited	
  to	
  Board	
  of	
  Directors	
  and	
  Sale	
  of	
  
the	
  Company)	
  
•  Preferred	
  Stock	
  =	
  right	
  to	
  be	
  paid	
  before	
  Common	
  Stock	
  Par*cipa*ng	
  =	
  
original	
  investment	
  PLUS	
  a	
  pro	
  rata	
  share	
  of	
  remainder	
  Non-­‐Par*cipa*ng	
  =	
  
original	
  investment	
  OR	
  a	
  pro	
  rata	
  share	
  
•  Common	
  Stock	
  =	
  whatever	
  is	
  lep	
  aper	
  all	
  other	
  creditors	
  and	
  preferred	
  
stockholders	
  are	
  paid	
  
•  Dividend	
  =	
  a	
  right	
  to	
  an	
  addi*onal	
  amount	
  upon	
  liquida*on	
  measured	
  as	
  a	
  
func*on	
  of	
  *me	
  x	
  percentage	
  of	
  original	
  investment	
  .	
  Ex.	
  6.0%	
  per	
  annum	
  
•  OpSons	
  /	
  Warrants	
  =	
  Contracts	
  allowing	
  holder	
  to	
  purchase	
  an	
  amount	
  of	
  
stock	
  in	
  the	
  future	
  at	
  a	
  pre-­‐determined	
  price	
  
•  Control	
  Rights	
  =	
  Statutory	
  and	
  Contractual	
  
13	
  
Equity	
  Type	
  Comparisons	
  
Solo	
  Angel	
  

Super	
  Angel	
  

Angel	
  Group	
  

MicroVC	
  

VC	
  

Valua*ons	
  

High	
  rela*ve	
  to	
   High	
  rela*ve	
  to	
   Low	
  rela*ve	
  to	
   Low	
  rela*ve	
  to	
   Medium	
  
stage	
  
stage	
  
stage	
  
stage	
  

Type	
  -­‐	
  Likely	
  
(less	
  likely)	
  

Common	
  
(Warrants)	
  

Conv	
  Note	
  
(Preferred)	
  

Preferred	
  
(Conv	
  Note)	
  

Preferred	
  
(Conv	
  Note)	
  

Preferred	
  

Board	
  Seat	
  

Maybe	
  

1	
  or	
  none	
  

1-­‐2	
  of	
  5	
  +/-­‐	
  
Observer	
  

1	
  of	
  5	
  +/-­‐	
  
Observer	
  

1-­‐2	
  of	
  5	
  +/-­‐	
  
Observer	
  

Audited	
  
Financials	
  

No	
  

No	
  

No	
  (reviewed)	
  

Yes	
  

Yes	
  

Nega*ve	
  
Covenants	
  

No	
  

Some*mes	
  

Yes	
  

Yes	
  

Yes	
  

Preemp*ve	
  
Rights	
  

No	
  

Some*mes	
  

Yes	
  

Yes	
  

Yes	
  

Ver*cal	
  
Exper*se	
  

Some*mes	
  

Rarely	
  

Some	
  

Usually	
  

Always	
  

14	
  
Equity	
  Type	
  Comparisons	
  
Solo	
  Angel	
  

Super	
  Angel	
  

Angel	
  Group	
  

MicroVC	
  

VC	
  

Exit	
  Horizon	
  
(from	
  $	
  in)	
  

7	
  years	
  

5	
  years	
  

4	
  years	
  

5	
  -­‐7	
  years	
  

4-­‐5	
  years	
  

Exit	
  Range	
  

$20m+	
  

$40m+	
  

$50m+	
  

$100m+	
  

$250m+	
  

15	
  
Structure	
  of	
  an	
  Equity	
  Deal	
  
•  Company	
  and	
  Investors	
  agree	
  on	
  a	
  “pre-­‐money	
  
valua*on”	
  (PM)	
  which	
  leads	
  to	
  a	
  price	
  per	
  share	
  
•  Investors	
  put	
  in	
  $X	
  
•  Investors	
  then	
  own:	
  X	
  /	
  (X	
  +	
  PM)	
  of	
  the	
  company	
  
Example:	
  
PM	
  =	
  $1M	
  
X	
  =	
  $0.5M	
  
Investors	
  own	
  0.5/1.5	
  =	
  33%	
  
Remember:	
  New	
  issuance	
  NOT	
  transfer	
  
16	
  
Understand	
  the	
  Funding	
  Path	
  
•  We’re	
  talking	
  about	
  1st	
  funding	
  here	
  
•  What	
  is	
  the	
  probable	
  complete	
  funding	
  picture?	
  
–  This	
  is	
  only	
  funding	
  
–  Another	
  small	
  round	
  then	
  probable	
  small	
  exit	
  
–  Big	
  money	
  needed	
  before	
  exit	
  

•  Each	
  funding	
  event	
  should	
  occur	
  at	
  an	
  “inflec5on	
  
point”	
  
–  Hopefully	
  at	
  a	
  point	
  where	
  risk	
  is	
  removed	
  
–  Increased	
  PM	
  =	
  so-­‐called	
  “up	
  round”	
  
17	
  
Understand	
  the	
  Funding	
  Path,	
  cont.	
  
•  What	
  if	
  things	
  aren’t	
  going	
  so	
  well?	
  
–  Flat	
  or	
  decreased	
  PM	
  =	
  so-­‐called	
  “down	
  round”	
  

•  More	
  money	
  coming	
  in	
  without	
  increased	
  PM	
  
means	
  everyone	
  gets	
  diluted,	
  but…	
  
•  Depending	
  on	
  anS-­‐diluSon	
  provision	
  
entrepreneur	
  may	
  carry	
  more	
  burden	
  than	
  the	
  
investors	
  

18	
  
What	
  about	
  Conver*ble	
  Debt?	
  
•  Many	
  seed-­‐stage	
  companies	
  use	
  an	
  instrument	
  
called	
  Conver5ble	
  Debt.	
  Huh?	
  
•  Conver5ble	
  debt	
  is	
  not	
  tradi5onal	
  bank	
  debt	
  
•  Converts	
  exist	
  for	
  two	
  major	
  reasons	
  
–  Investors	
  and	
  Entrepreneurs	
  find	
  it	
  hard	
  to	
  agree	
  on	
  
a	
  PM	
  valua5on	
  
–  Some5mes	
  quicker	
  and	
  cheaper	
  to	
  document	
  than	
  
equity	
  deals	
  (but	
  not	
  really)	
  

19	
  
Conver*ble	
  Debt	
  provides	
  Op*onality	
  
•  ConverSble	
  Debt	
  =	
  unsecured	
  debt	
  obliga*on	
  of	
  the	
  Company	
  
that	
  may	
  be	
  converted	
  into	
  equity	
  of	
  the	
  Company.	
  	
  
•  Conversion	
  Trigger	
  =	
  Qualified	
  Financing	
  usually	
  at	
  some	
  
minimum	
  amount	
  of	
  funds	
  (ex.	
  $500,000)	
  
•  If	
  Notes	
  stays	
  as	
  Debt	
  =	
  Get	
  back	
  principal	
  and	
  interest	
  ahead	
  
of	
  other	
  equity	
  (behind	
  other	
  creditors	
  typically)	
  
•  If	
  Notes	
  Convert	
  	
  =	
  Convert	
  amount	
  of	
  debt	
  and	
  interest	
  into	
  
equity	
  at	
  the	
  valua*on	
  in	
  the	
  next	
  round	
  
•  	
   aper	
  applica*on	
  of	
  a	
  Discount	
  (open	
  5	
  –	
  20%)	
  
•  	
   subject	
  to	
  a	
  maximum	
  valua*on	
  amount	
  (the	
  “Cap”)	
  
20	
  
Basic	
  Structure	
  of	
  Conver*ble	
  Debt	
  
•  Investor	
  loans	
  $	
  to	
  Company	
  an5cipa5ng	
  another	
  round	
  of	
  funding	
  
•  Investment	
  accrues	
  small	
  interest	
  	
  
•  When	
  the	
  funding	
  occurs,	
  investment	
  +	
  interest	
  convert	
  to	
  equity,	
  
usually	
  at	
  a	
  discount	
  (5-­‐20%	
  typically)	
  
Example:	
  
•  Investors	
  loan	
  $200K	
  to	
  Company	
  	
  
•  20%	
  discount	
  
•  As	
  of	
  conversion,	
  interest	
  of	
  $10k	
  has	
  accrued	
  
•  Next	
  Round	
  PM	
  =	
  $2m	
  
•  Conversion	
  Amount	
  =	
  1/(1	
  -­‐	
  0.2)*	
  $210k	
  	
  =	
  $262,500	
  
At	
  Conversion,	
  Noteholders	
  receive	
  262.5K	
  /	
  (PM	
  +	
  262.5K	
  +	
  New	
  Money)	
  

21	
  
Conver*ble	
  Debt	
  –	
  Complica*ons!	
  
When	
  does	
  the	
  debt	
  convert?	
  
What	
  happens	
  if	
  PM	
  of	
  next	
  round	
  is	
  huge?	
  
Does	
  the	
  investor	
  have	
  any	
  say	
  in	
  things?	
  
What	
  if	
  there	
  is	
  an	
  equity	
  investment	
  that	
  
doesn’t	
  trigger	
  conversion?	
  
•  What	
  happens	
  if	
  it	
  never	
  converts?	
  
•  What	
  happens	
  if	
  Company	
  gets	
  bought?	
  
• 
• 
• 
• 

22	
  
Conver*ble	
  Debt	
  –	
  Solu*ons?	
  
•  Caps	
  and	
  Floors	
  
–  May	
  defeat	
  purpose	
  with	
  signaling	
  

• 
• 
• 
• 

Default	
  conversion	
  price	
  and	
  security	
  at	
  maturity	
  
Quick	
  sale	
  preferences	
  (ex.	
  2x)	
  
Governance	
  provisions	
  
Careful	
  agenSon	
  to	
  conversion	
  condiSons	
  

23	
  
Conver*ble	
  Debt	
  –	
  Worse	
  than	
  Equity?	
  
•  MulSple	
  liquidaSon	
  preference	
  (circa	
  2008)	
  
– 
– 
– 
– 

Ex.	
  $500k	
  of	
  Notes	
  with	
  cap	
  at	
  $2m	
  PM	
  
Next	
  Round	
  at	
  $6m	
  PM	
  
Issue	
  Noteholders	
  3x	
  number	
  of	
  shares	
  
3x	
  shares	
  equals	
  3x	
  liquidaSon	
  preference!!	
  

•  Without	
  a	
  floor,	
  effecSvely	
  Full	
  Ratchet	
  AnS-­‐diluSon	
  
•  Preference	
  Overhang	
  

–  In	
  prior	
  example	
  Noteholders	
  bought	
  $262,500	
  of	
  preference	
  for	
  
$200,000.	
  	
  	
  
–  All	
  other	
  Series	
  A	
  Holders	
  bought	
  1:1	
  preference	
  

•  Not	
  Just	
  a	
  Price	
  Adjustment	
  
24	
  
www.TheCapitalNetwork.org	
  

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Funding options - Life Science Fast Track

  • 1. Funding  Op*ons  for  Life  Science  Companies   January 21, 2014
  • 2. Funding  the  Company   Assuming  you  plan  to  be     a  “high  growth”  company…   What  are  your  funding  op*ons?  
  • 3. Entrepreneurship  comes  in  many  types       SOCIAL  VENTURE   COMPANY   NORMAL  GROWTH   COMPANY   •  Goal is to fulfill a social need •  Has mission orientation •  Team needs to support mission •  Growth profile often one resource at a time •  Exit …much harder to find fit •  Includes all service businesses •  Exploiting a local market need •  Team has ‘great jobs’ •  Growth by adding resources one by one •  Exit will be based on value of cash flow (mature biz.) HIGH   GROWTH   COMPANY   •  Company can grow fast (on-line) or has a scalable system •  Team often motivated by exit •  $10m revenue in 5 yrs & market size allows significant additional growth •  Capital efficient total investment $2-4M •  Exit by M&A 3 EXTREME   HIGH  GROWTH   COMPANY   •  Growth profile ultra-scalable •  Team focus is exit •  Revenue $40M+ with lots of room for growth (5 yr.) •  Based on $20M+ investment •  Exit targeted to IPO or by ‘large’ M&A event
  • 4. Close  Up:  Extreme  High  Growth  vs  High   Growth   M&A or IPO Later VC Rounds Capital Needs High Risk Formal Venture Capital Friends, Family & Founders Friends, Family & Founders Crystallize Ideas Angels or Accelerators or Micro-cap funds Busines s Angels Demonstrate Product M&A Angels or Accelerators or Micro-cap funds Angel Group (or Micro-cap) Syndication Low Risk Time Market Entry Early Scaling Growth Extreme High Growth High Growth Sustained Growth 4  
  • 5. High  Growth  Company  Characteris*cs   •  Disrup*ve  Innova*on  with  Strong  value  proposi*on   –  Correla*on  between  Large  Unmet  Need  :  Solu*on   •  High  Margin  Product  (Ra*o  of  Revenue  :  COGS)     –  Some*mes  Massive  Volume  Products  where  innova*on  is  incremental   •  High  Rate  of  Revenue  Growth  over  sustained  period     •  Scalable  (Fixed  cost  is  a  low  percent  of  Revenue)     •  No  major  barriers  to  con*nued  growth  (ex.  blocking  IP;  geography;   regulatory)     •  Repeatable  sales  and  distribu*on  model  with  many  credit  worthy   customers     •  Large  Total  Addressable  Market  (TAM)     •  Defensible  innova*on  able  to  withstand  compe**on  and  changing   condi*ons     •  [Capital  efficient]   5  
  • 6. Capital  Source  View   NON  PROFIT   ORGANIZATION   SOCIAL  VENTURE   COMPANY   NORMAL  GROWTH   COMPANY   HIGH   GROWTH   (COMPANY)   EXTREME   HIGH  GROWTH   (COMPANY)   Risk / Return Impact  /  Tax  Write  off   Charity  $$   Return  on  Debt   Income   DebtPay it back Fixed Amounts Return  on  Equity   High  Return   Equity – Ownership stake % of Future Value 6  
  • 7. Match  Funding  Sources   SOCIAL  VENTURE   COMPANY   •  Friends family, founders •  Charity$$ •  Crowds (Kickstarter) •  Impact Angels •  (Future) Crowd funding (portal style) NORMAL  GROWTH   COMPANY   •  Friends family, founders •  Debt Bank and other •  (Future) Crowd funding (portal style) HIGH   GROWTH   COMPANY   EXTREME   HIGH  GROWTH   COMPANY   •  Angels •  Angel Groups •  Angel Group Syndication •  Angel List •  Micro-cap Funds •  (Future) Crowd funding (portal style) •  Increasingly Strategic Corporate VCs Early on •  Accelerators •  Individual Angels •  Micro Cap VCs •  Seed from VC Later stages •  Venture Funds •  Strategic VCs •  Angel Syndication 7  
  • 8. Non-­‐Equity  Sources   •  Accelerators  (some)   •  Kickstarter  type  dona5ons   •  •  •  •  •  Pre-­‐orders  from  end-­‐customers   Credit  from  vendors   Strategic  VCs   Strategic  NREs   Distribu5on  Contracts   Common  Theme:    Providing  early  cash  in  exchange  for  a  beHer   commercial  opportunity     8  
  • 9. Equity  Sources   •  Accelerators  (some)   •  Friends  &  Family   Common  Theme:  Suppor5ng  success  of  the  entrepreneur;  business  terms  vary   •  •  •  •  •  •  Portal  Funding   Early  Angels   Super  Angels   Angel  Groups   Micro  VC   Tradi5onal  VC  (1st  Round)   Common  Theme:  All  are  looking  for   –  sale  (or  IPO)  of  the  Company  at  4-­‐10  x  original  investment   –  Capital  gains  treatment  on  all  sale  proceeds   –  Preferen5al  treatment  on  subop5mal  exit  versus  the  founders   9  
  • 10. Sources  of  Equity  Capital   Must  have  exits  for  equity  model  to  work!!   –  2011  US  IPOs  -­‐  $36B   –  2011  US  M&A  -­‐  $57B     –  2011  US  Private  Equity  -­‐$35B   •  Exit  sources  extremely  variable  …  health  of  economy   •  All  exits:  indica*ve  of  future  cash  flow  or  market  control     Idea  Stage     Demonstrate   Market  Entry  &   Product  &   • Friends     Early  Growth   Market  Interest     •   Crowdfunding   family,   founders   • Grants   • Crowds   (Kick-­‐   starter)   • Accelerators   • Individual  Angels   • Angel  Groups   • Accelerators   • Micro  Cap  VCs   (portal  style)   •   Angel  Groups   •   Angel  Group   SyndicaSon   •   Angel  List   •   Micro-­‐cap  Funds   Early  Scaling   Growth   •  Most  Venture   Funds   •  Angel   SyndicaSon   Repeatable   Growth   • Most  Venture   Funds   • Strategic  VCs   • Angel   SyndicaSon   • Private  Equity    
  • 11. High  Growth  Capital  by  Stage   &Amount   Traditional VC Micro VC Angel Groups AngelList Investment Size Corporate Venturing Equipment Financing Grants Angels Portal Funding Customers Friends & Family Vendors Crowdfunding Founder Venture Stage 11  
  • 12. Capital  Sources:  Size  &  Cost   Angel Groups Angels Traditional VC AngelList Micro VC Crowdfunding Investment “Cost” Friends & Family Founder Personal Loans Bank Loans Vendors Private Equity Corporate / Strategic Venture Portal Funding Venture Debt Equipment Financing Customers Grants Investment Size
  • 13. So  What  is  Equity  Anyway?   •  Stock  =  right  to  residual  economic  interests  upon  sale/liquida*on  +   stockholder  vo*ng  rights  (usually  limited  to  Board  of  Directors  and  Sale  of   the  Company)   •  Preferred  Stock  =  right  to  be  paid  before  Common  Stock  Par*cipa*ng  =   original  investment  PLUS  a  pro  rata  share  of  remainder  Non-­‐Par*cipa*ng  =   original  investment  OR  a  pro  rata  share   •  Common  Stock  =  whatever  is  lep  aper  all  other  creditors  and  preferred   stockholders  are  paid   •  Dividend  =  a  right  to  an  addi*onal  amount  upon  liquida*on  measured  as  a   func*on  of  *me  x  percentage  of  original  investment  .  Ex.  6.0%  per  annum   •  OpSons  /  Warrants  =  Contracts  allowing  holder  to  purchase  an  amount  of   stock  in  the  future  at  a  pre-­‐determined  price   •  Control  Rights  =  Statutory  and  Contractual   13  
  • 14. Equity  Type  Comparisons   Solo  Angel   Super  Angel   Angel  Group   MicroVC   VC   Valua*ons   High  rela*ve  to   High  rela*ve  to   Low  rela*ve  to   Low  rela*ve  to   Medium   stage   stage   stage   stage   Type  -­‐  Likely   (less  likely)   Common   (Warrants)   Conv  Note   (Preferred)   Preferred   (Conv  Note)   Preferred   (Conv  Note)   Preferred   Board  Seat   Maybe   1  or  none   1-­‐2  of  5  +/-­‐   Observer   1  of  5  +/-­‐   Observer   1-­‐2  of  5  +/-­‐   Observer   Audited   Financials   No   No   No  (reviewed)   Yes   Yes   Nega*ve   Covenants   No   Some*mes   Yes   Yes   Yes   Preemp*ve   Rights   No   Some*mes   Yes   Yes   Yes   Ver*cal   Exper*se   Some*mes   Rarely   Some   Usually   Always   14  
  • 15. Equity  Type  Comparisons   Solo  Angel   Super  Angel   Angel  Group   MicroVC   VC   Exit  Horizon   (from  $  in)   7  years   5  years   4  years   5  -­‐7  years   4-­‐5  years   Exit  Range   $20m+   $40m+   $50m+   $100m+   $250m+   15  
  • 16. Structure  of  an  Equity  Deal   •  Company  and  Investors  agree  on  a  “pre-­‐money   valua*on”  (PM)  which  leads  to  a  price  per  share   •  Investors  put  in  $X   •  Investors  then  own:  X  /  (X  +  PM)  of  the  company   Example:   PM  =  $1M   X  =  $0.5M   Investors  own  0.5/1.5  =  33%   Remember:  New  issuance  NOT  transfer   16  
  • 17. Understand  the  Funding  Path   •  We’re  talking  about  1st  funding  here   •  What  is  the  probable  complete  funding  picture?   –  This  is  only  funding   –  Another  small  round  then  probable  small  exit   –  Big  money  needed  before  exit   •  Each  funding  event  should  occur  at  an  “inflec5on   point”   –  Hopefully  at  a  point  where  risk  is  removed   –  Increased  PM  =  so-­‐called  “up  round”   17  
  • 18. Understand  the  Funding  Path,  cont.   •  What  if  things  aren’t  going  so  well?   –  Flat  or  decreased  PM  =  so-­‐called  “down  round”   •  More  money  coming  in  without  increased  PM   means  everyone  gets  diluted,  but…   •  Depending  on  anS-­‐diluSon  provision   entrepreneur  may  carry  more  burden  than  the   investors   18  
  • 19. What  about  Conver*ble  Debt?   •  Many  seed-­‐stage  companies  use  an  instrument   called  Conver5ble  Debt.  Huh?   •  Conver5ble  debt  is  not  tradi5onal  bank  debt   •  Converts  exist  for  two  major  reasons   –  Investors  and  Entrepreneurs  find  it  hard  to  agree  on   a  PM  valua5on   –  Some5mes  quicker  and  cheaper  to  document  than   equity  deals  (but  not  really)   19  
  • 20. Conver*ble  Debt  provides  Op*onality   •  ConverSble  Debt  =  unsecured  debt  obliga*on  of  the  Company   that  may  be  converted  into  equity  of  the  Company.     •  Conversion  Trigger  =  Qualified  Financing  usually  at  some   minimum  amount  of  funds  (ex.  $500,000)   •  If  Notes  stays  as  Debt  =  Get  back  principal  and  interest  ahead   of  other  equity  (behind  other  creditors  typically)   •  If  Notes  Convert    =  Convert  amount  of  debt  and  interest  into   equity  at  the  valua*on  in  the  next  round   •    aper  applica*on  of  a  Discount  (open  5  –  20%)   •    subject  to  a  maximum  valua*on  amount  (the  “Cap”)   20  
  • 21. Basic  Structure  of  Conver*ble  Debt   •  Investor  loans  $  to  Company  an5cipa5ng  another  round  of  funding   •  Investment  accrues  small  interest     •  When  the  funding  occurs,  investment  +  interest  convert  to  equity,   usually  at  a  discount  (5-­‐20%  typically)   Example:   •  Investors  loan  $200K  to  Company     •  20%  discount   •  As  of  conversion,  interest  of  $10k  has  accrued   •  Next  Round  PM  =  $2m   •  Conversion  Amount  =  1/(1  -­‐  0.2)*  $210k    =  $262,500   At  Conversion,  Noteholders  receive  262.5K  /  (PM  +  262.5K  +  New  Money)   21  
  • 22. Conver*ble  Debt  –  Complica*ons!   When  does  the  debt  convert?   What  happens  if  PM  of  next  round  is  huge?   Does  the  investor  have  any  say  in  things?   What  if  there  is  an  equity  investment  that   doesn’t  trigger  conversion?   •  What  happens  if  it  never  converts?   •  What  happens  if  Company  gets  bought?   •  •  •  •  22  
  • 23. Conver*ble  Debt  –  Solu*ons?   •  Caps  and  Floors   –  May  defeat  purpose  with  signaling   •  •  •  •  Default  conversion  price  and  security  at  maturity   Quick  sale  preferences  (ex.  2x)   Governance  provisions   Careful  agenSon  to  conversion  condiSons   23  
  • 24. Conver*ble  Debt  –  Worse  than  Equity?   •  MulSple  liquidaSon  preference  (circa  2008)   –  –  –  –  Ex.  $500k  of  Notes  with  cap  at  $2m  PM   Next  Round  at  $6m  PM   Issue  Noteholders  3x  number  of  shares   3x  shares  equals  3x  liquidaSon  preference!!   •  Without  a  floor,  effecSvely  Full  Ratchet  AnS-­‐diluSon   •  Preference  Overhang   –  In  prior  example  Noteholders  bought  $262,500  of  preference  for   $200,000.       –  All  other  Series  A  Holders  bought  1:1  preference   •  Not  Just  a  Price  Adjustment   24