Gaetan Dugas Viral Marketing Presentation Template
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This document presents a template for creating a viral strategy, though it discusses spreading HIV/AIDS inappropriately as an example. It outlines key elements of a viral strategy: having an infectious agent (virus), humans who will spread it, an easy medium of transmission, and an environment conducive to spread. It provides the example of Gaetan Dugas, known as Patient Zero, spreading HIV in the 1970s through sexual encounters in gay bars and clubs. The document emphasizes finding influential initial spreaders and incentivizing them to propagate the virus through their social networks.
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Gaetan Dugas Viral Marketing Presentation Template
- 1. { Viral Strategy Gaetan Dugas Strategy Template
- 2. I do not intend to present a strategy to spread HIV, but to learn from Gaetan Dugas case study Guiding Principle: Any viral campaign needs a good virus, humans who will carry, an easy medium to give to others and a perfect environment for the medium Product is good or bad is not discussed here (AIDS for users is bad, in this case) My aim is just to present a template which can help you draft a viral strategy for your product PLEASE NOTE
- 3. HIV is easily communicable The virus
- 4. Sex is addictive and core to life. People will and always keep doing sex. Person carrying HIV will also have sex with another not infected person. HIV will pass on like this. The medium
- 5. Sex addicts Night bar frequenters Drug addicts (lets discuss this as different medium if sex does not work out) Most effected humans
- 6. Requires where sex is easy, cool and available Humans are energetic The environment
- 7. Initial seed has to be injected (literally) among initial adopters Best is to mix with drugs The seeding agent
- 8. There is a guy named Gaetan Dugas, a handsome blond steward for Air Canada, who used to survey the men on offer in gay bars and announce with satisfaction, "I'm the prettiest one." To most, he is unresistible Gaetan Dugas can seed this to other males who carry a high probability to seed to females too Patient Zero
- 9. Go, sell him our drug Incentivize him for the virus Boy likes sweet, add sugar to the drug Seeding strategy
- 10. I * CR = K, where I = invitations, CR = invitation conversion rate and K = viral coefficient For success K > 1 Success Metrics
- 11. Find Gaetan Dugas among current users Find a Gaetan Dugas in a different community Seeding succeeded
- 12. Go back to the medium slide unless you want to change the virus itself Seeding failed