Why Game of Thrones needs a Social Media intervention
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Experiencing the annual Game of Thrones withdrawal before the next season? Check out our fun presentation that analyses how some of our favorite GoT characters could benefit from Social Media Listening!
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Why Game of Thrones needs a Social Media intervention
3. Social Media Listening has become an important
weapon in the modern-day marketer’s arsenal.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
4. The Game of Thrones universe could have
benefitted immensely, had the characters
employed the use of Social Media Listening.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
5. Here we talk about some important aspects of
Social Media Listening, and how some of our favorite
Westerosis could benefit from each.
Jaime Lannister
@Kingslayer
Getting better at tweeting with my left hand.
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6. Brand Management
The Lannisters are the perfect example of a
brand whose reputation needs saving.
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7. Powerful, yet loathed by most in the realm,
the Lannisters could use Social Media Listening to
tailor-make a campaign to improve their brand
image.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
8. For example, the Lannisters are already known for “sending their
regards”.
While sending regards isn’t normally a bad thing, Social Media
Listening would tell the Lannisters that their regards are a tad…
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
9. For example, the Lannisters are already known for “sending their
regards”.
While sending regards isn’t normally a bad thing, Social Media
Listening would tell the Lannisters that their regards are a tad…
brutal, for most people’s taste.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
10. Based on social media feedback, the Lannisters could
perhaps improve their brand image by continuing to send
their regards, only in more pleasant ways.
The Lannisters
@Lannisters
Good morning to all in the Seven
Kingdoms! Wedding season is here, enjoy
responsibly! And always remember to
pay your debts.
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11. Competitor Analysis
Nearly every Game of Thrones character is
embroiled in some conflict or another.
COME AT ME BRO
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12. Be it the routine squabbles between Cersei and
Margaery
If you ever call me sister again, I’ll
have you strangled in your sleep.
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13. Or the full-scale wars between the Starks and
the Lannisters.
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14. Or the full-scale wars between the Starks and
the Lannisters.
I’m the King in the North!
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15. Or the full-scale wars between the Starks and
the Lannisters.
I’m the King in the North!
LOL, missed s03e09, did you?
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16. All these characters did employ the technique of
Competitor Analysis in various forms.
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17. All these characters did employ the technique of
Competitor Analysis in various forms.
But had they used Social Media Listening instead, they’d
have a serious edge over their rivals.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
18. For example, Prince Oberyn Martell could most
certainly have benefited from more comprehensive and
meaningful data about Gregor “The Mountain”
Clegane.
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19. What Oberyn knew about his
opponent
This guy is
• Large
• Huge
• Massive
• Big
• Humongous
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20. What Oberyn knew about his
opponent
This guy is
• Large
• Huge
• Massive
• Big
• Humongous
What he could have
known if he’d used
Social Media Listening
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
21. What Oberyn knew about his
opponent
This guy is
• Large
• Huge
• Massive
• Big
• Humongous
What he could have
known if he’d used
Social Media Listening
“doesn’t die easily”
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
22. What Oberyn knew about his
opponent
This guy is
• Large
• Huge
• Massive
• Big
• Humongous
What he could have
known if he’d used
Social Media Listening
“doesn’t die easily”
“stab repeatedly for
better results”
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
23. What Oberyn knew about his
opponent
This guy is
• Large
• Huge
• Massive
• Big
• Humongous
What he could have
known if he’d used
Social Media Listening
“doesn’t die easily”
“stab repeatedly for
better results”
HUGE
MASSIVE
BULKY
TALL
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
24. What Oberyn knew about his
opponent
This guy is
• Large
• Huge
• Massive
• Big
• Humongous
What he could have
known if he’d used
Social Media Listening
“doesn’t die easily”
“good at crushing things”
“stab repeatedly for
better results”
HUGE
MASSIVE
BULKY
TALL
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
25. So, had Oberyn spent some more time on Competitor
Analysis, he could have avoided his… err,
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
26. So, had Oberyn spent some more time on Competitor
Analysis, he could have avoided his… err,
CRUSHING DEFEAT
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
27. Sentiment Analysis
Sentiment Analysis uses Natural Language
Processing algorithms to keep you updated
about the sentiments of your consumers
towards your brand.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
36. King Joffrey could most certainly have benefitted
from Sentiment Analysis, and probably seen more
days on the Iron Throne.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
37. King Joffrey could most certainly have benefitted
from Sentiment Analysis, and probably seen more
days on the Iron Throne.
DAMN RIGHT
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41. Social Media Listening ROXXXX
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42. Crisis Management
In the unpredictable world of social media, a single
disgruntled consumer can send your brand image
tumbling.
Cersei Lannister
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43. As in Westeros, word spreads fast
on social media too. A single
negative post can snowball into a
full-blown reputation crisis for your
brand.
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44. What is this Social Media Listening you
speak of?
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45. What is this Social Media Listening you
speak of?
The Night’s Watch is capable of
protecting the realm from any sort of
crisis
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46. You know nothing, Jon Snow.
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47. You know nothing, Jon Snow.
Social Media Listening gives you real-time alerts, so you can
be on your guard against any potential crisis-in-the-making.
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48. Game of Thrones characters actually had their
own Social Media Listening tool:
Conclusion
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
49. Game of Thrones characters actually had their
own Social Media Listening tool:
Conclusion
Lord Varys and his “little birds”.
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50. However, Varys’ birds were not exactly real-time.
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51. Also, his shifty allegiances and unpredictable
disposition made him an unreliable partner.
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53. I thought we were friends
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
54. Unlike Varys, Social Media Listening will always be
by your side!
I thought we were friends
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55. So, get rid of your Varys today
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56. My little birds tell me
So, get rid of your Varys today
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57. I’m going to be unemployed soon
My little birds tell me
So, get rid of your Varys today
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58. And get in touch with us to know how Social Media
Listening can help your brand attain its Iron Throne!
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59. Contact Us
Send a raven to contact@germin8.com
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60. All original images and the Game of Thrones logo
used here are property of His Grace, King HBO,
First of His Name, King of the Andals and the First
Men, Lord of the Seven Kingdoms, and Protector of
the Realm.
House Germin8 hereby swears allegiance to the
noble and generous King HBO.
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