“Getting the Best vQuotient” by Ran Hinrichs - Serious Play Conference 2012
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vQ refers to virtual quotient, which is the broad ability to reason, form concepts, and solve problems using unfamiliar information or novel procedures in virtuality. Getting the best vQ involves advancing one's knowledge in areas like immersion, engagement, virtuality, convergence, and social psychology to raise one's virtual quotient. The document discusses how virtuality and reality are converging, driven by factors like ubiquitous connectivity and imminent immersive surfaces.
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“Getting the Best vQuotient” by Ran Hinrichs - Serious Play Conference 2012
1. Getting the
Best
v Quotient
Randy Hinrichs, CEO
August 21, 2012
2. Wha is
t v Q?
“Virtuality ” is where the
virtual and reality are intertwined.
3. includes the broad ability to
reason, form concepts, and solve problems
vQ = using unfamiliar information or novel
procedures in virtuality .
5. Today, 3D is our
we live in natural
the data interface
Ubiquity Immersive
is a key surfaces are
driver imminent
6. S INCE we are alwa
•David Metcalf, UCF
ys on
digpen.com
CRESST at UCLA
Chuck Hamilton, IBM
Watley @ BreakAway Games
Sam S. Adkins, Ambient Insight
Burnes Hollyman
Claude Comair
Ross @ Microsoft
Clark Aldrich
UW, ischool
11. Internet Growth
• How many Global Internet users are there,
approximately?
– 2.3 B
• What are the top five internet countries?
– 1) China (513), 2) USA (245), 3) India (121),
4) Russia (55), 5) Nigeria (45)
• What are the top 3 population penetrations
– 1) USA (79%); 2) Turkey (49%); 3) Iran (48%)
• What is the growth rate?
– 8%
12. Mobile
• What is the number of global mobile 3G
subscribers?
– 1.1B
• What are the three largest country users?
– 1) USA (208, 65% Penetration; 31% Growth)
– 2) Japan (122, 95% Penetration, 9% Growth)
– 3) China (57, 6% Penetration, 115% Growth)
– …
– 7) Brazil (41, 17% Penetration, 99% Growth)
– 8) India (39, 4% Penetration, 841% Growth)
13. Which iDevice is the
“breakaway” device?
• A) iPod b) iPhone c) iPad
vQ
14. Which gaming device, iPhone or
Android, has ramped up fastest?
Android 4X Faster
vQ
15. When did mobile internet usage
surpass more highly monetized
desktop internet usage?
May 2012 vQ
25. V Q = knowing BOUNDARIES
The “Uncanny Valley”
MacDorman, K. F. & Ishiguro, H. (2006). The uncanny
advantage of using androids in cognitive science research.
Actroid: Repliee Interaction Studies, 7(3), 297-337.
26. Web Access Engagement
V Q = a a ar REQUIREMENTS
v t
Imagination Measurement
27. V Q = a a ar PSYCHOLOGY
v t
People make to
previous expectations
equally to avatars as people
or programmed agents.
Avatars experience what people do in
….
more to the avatar than
the real person.
By GravityDesignStudios.com Blascovich and Bailenson, 2011
57. raise your V Q by
advancing your
knowledge in:
1. your “g”
2. immersion
3. engagement
4. virtuality
5. convergence
6. “v” market
7. social psychology
8. cloud applications
59. Eye Poppers
• Who added 17M new users in 7 Days?
– www.viddy.com
• Who drove 46M downloads per day
– Apple App Store
• Who has 470M monthly unique users,
the big daddy?
– Wikipedia
60. Re-Imagination
• In what year did mobile phones surpass land
lines? After 125 years?
– 2002
• What mega-information company just went
out of print? After 244 years?
– Encyclopedia Britannica
• In what year did internet surpass newspaper
ad revenue? After 305 years?
– 2010
61. Images of the Past?
What are these now?
Not Phones, Not Facebook Not Twitter,
but Timelines, but but
Connectivity Virtual Residence Flipboards