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“Getting the Best vQuotient” by Ran Hinrichs - Serious Play Conference 2012

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vQ refers to virtual quotient, which is the broad ability to reason, form concepts, and solve problems using unfamiliar information or novel procedures in virtuality. Getting the best vQ involves advancing one's knowledge in areas like immersion, engagement, virtuality, convergence, and social psychology to raise one's virtual quotient. The document discusses how virtuality and reality are converging, driven by factors like ubiquitous connectivity and imminent immersive surfaces.

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Getting the Best v Quotient Randy Hinrichs, CEO August 21, 2012
Wha is t v Q? “Virtuality ” is where the virtual and reality are intertwined.
includes the broad ability to reason, form concepts, and solve problems vQ = using unfamiliar information or novel procedures in virtuality .
Gf Gt Gc Gs Gq Grw Ga Gv Gsm Glr
Today, 3D is our we live in natural the data interface Ubiquity Immersive is a key surfaces are driver imminent
S INCE we are alwa •David Metcalf, UCF ys on digpen.com CRESST at UCLA Chuck Hamilton, IBM Watley @ BreakAway Games Sam S. Adkins, Ambient Insight Burnes Hollyman Claude Comair Ross @ Microsoft Clark Aldrich UW, ischool
A ND WE ARE B ECOMING Full immersed y
Observe how we have Converged So far
And how Convergence An is Ecosystem
http://venturebeat.com/2012/05/30/ mary-meeker-internet-trends-2012/ v QuIZ
Internet Growth • How many Global Internet users are there, approximately? – 2.3 B • What are the top five internet countries? – 1) China (513), 2) USA (245), 3) India (121), 4) Russia (55), 5) Nigeria (45) • What are the top 3 population penetrations – 1) USA (79%); 2) Turkey (49%); 3) Iran (48%) • What is the growth rate? – 8%
Mobile • What is the number of global mobile 3G subscribers? – 1.1B • What are the three largest country users? – 1) USA (208, 65% Penetration; 31% Growth) – 2) Japan (122, 95% Penetration, 9% Growth) – 3) China (57, 6% Penetration, 115% Growth) – … – 7) Brazil (41, 17% Penetration, 99% Growth) – 8) India (39, 4% Penetration, 841% Growth)
Which iDevice is the “breakaway” device? • A) iPod b) iPhone c) iPad vQ
Which gaming device, iPhone or Android, has ramped up fastest? Android 4X Faster vQ
When did mobile internet usage surpass more highly monetized desktop internet usage? May 2012 vQ
“Are telephones ubiquitous?” “Yes, telephones are ubiquitous?” vQ
Where do people spend their virtual time? • (a) Print • 7% • (b) Radio • 15% • (c) TV • 43% • (d) Internet • 26% • (e) Mobile • 10% vQ
What drives history the v Q? research experience envisioning
vQ is knowing how humans build emotional experience.
vQ is knowing how to tell stories that provoke action.
vQ is knowing how to build the hero’s journey.
vQ is knowing how to scale our learning.
vQ is knowing how to digitize ourselves.
VQ = a a ar Development v t
V Q = knowing BOUNDARIES The “Uncanny Valley” MacDorman, K. F. & Ishiguro, H. (2006). The uncanny advantage of using androids in cognitive science research. Actroid: Repliee Interaction Studies, 7(3), 297-337.
Web Access Engagement V Q = a a ar REQUIREMENTS v t Imagination Measurement
V Q = a a ar PSYCHOLOGY v t  People make to previous expectations equally to avatars as people  or programmed agents.  Avatars experience what people do in  …. more to the avatar than the real person. By GravityDesignStudios.com Blascovich and Bailenson, 2011
VQ = Tracking Dail Progress y
VQ = Using Mentor Networks Courtesy of T2 PTSD Island in Second Life
v QuIZ
VQuiz
HMDs 1968 virtual reality applications “Head Mounted Display” VQuiz
MUDs & MOOs 1975 text based virtual worlds VQuiz
Tron 1982 CGI based full length motion picture visualizing immersion VQuiz
Habit t a Lucas Films 1986 on-line commercial game-based virtual world connecting avatars VQuiz
Snow Crash In 1992, Neal coined the term “M_________” Metaverse succeeding the vision of the Internet VQuiz
Alpha World combines social & “c_______ c_________” content creation to enable engagement in 1995 VQuiz
Second Life In Sept 2005, how much did SL report in commercialized digital goods alone? $3,596,674 USD VQuiz
Open Source 2007 decentralized it What did open source do to programming development?
v Q = Where are we Going from here ?
let’s start with wearable
any object is digital
any object is addressable
any surface is computable
any library is accessible
communication is transworld
sensors are embedded everywhere
holograms are virtual and real
surfaces are outdoors and indoors
infrastructure is integrated
we think it and it happens
we move, our virtual body reacts
we reach through data
our avatars inherit vDNA
our cities are virtualized
and nano meets bio
raise your V Q by advancing your knowledge in: 1. your “g” 2. immersion 3. engagement 4. virtuality 5. convergence 6. “v” market 7. social psychology 8. cloud applications
http://www.orionrevolution.com/SiteHome/home%20pics/imaginary.jpg v QuIZ
Eye Poppers • Who added 17M new users in 7 Days? – www.viddy.com • Who drove 46M downloads per day – Apple App Store • Who has 470M monthly unique users, the big daddy? – Wikipedia
Re-Imagination • In what year did mobile phones surpass land lines? After 125 years? – 2002 • What mega-information company just went out of print? After 244 years? – Encyclopedia Britannica • In what year did internet surpass newspaper ad revenue? After 305 years? – 2010
Images of the Past? What are these now? Not Phones, Not Facebook Not Twitter, but Timelines, but but Connectivity Virtual Residence Flipboards
1995 1997 2002 2004 2011 2012
2b3d offices are green They exist only in virtuality
And mostl y so do I randy@2b3d.net

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“Getting the Best vQuotient” by Ran Hinrichs - Serious Play Conference 2012

  • 1. Getting the Best v Quotient Randy Hinrichs, CEO August 21, 2012
  • 2. Wha is t v Q? “Virtuality ” is where the virtual and reality are intertwined.
  • 3. includes the broad ability to reason, form concepts, and solve problems vQ = using unfamiliar information or novel procedures in virtuality .
  • 4. Gf Gt Gc Gs Gq Grw Ga Gv Gsm Glr
  • 5. Today, 3D is our we live in natural the data interface Ubiquity Immersive is a key surfaces are driver imminent
  • 6. S INCE we are alwa •David Metcalf, UCF ys on digpen.com CRESST at UCLA Chuck Hamilton, IBM Watley @ BreakAway Games Sam S. Adkins, Ambient Insight Burnes Hollyman Claude Comair Ross @ Microsoft Clark Aldrich UW, ischool
  • 7. A ND WE ARE B ECOMING Full immersed y
  • 9. And how Convergence An is Ecosystem
  • 11. Internet Growth • How many Global Internet users are there, approximately? – 2.3 B • What are the top five internet countries? – 1) China (513), 2) USA (245), 3) India (121), 4) Russia (55), 5) Nigeria (45) • What are the top 3 population penetrations – 1) USA (79%); 2) Turkey (49%); 3) Iran (48%) • What is the growth rate? – 8%
  • 12. Mobile • What is the number of global mobile 3G subscribers? – 1.1B • What are the three largest country users? – 1) USA (208, 65% Penetration; 31% Growth) – 2) Japan (122, 95% Penetration, 9% Growth) – 3) China (57, 6% Penetration, 115% Growth) – … – 7) Brazil (41, 17% Penetration, 99% Growth) – 8) India (39, 4% Penetration, 841% Growth)
  • 13. Which iDevice is the “breakaway” device? • A) iPod b) iPhone c) iPad vQ
  • 14. Which gaming device, iPhone or Android, has ramped up fastest? Android 4X Faster vQ
  • 15. When did mobile internet usage surpass more highly monetized desktop internet usage? May 2012 vQ
  • 16. “Are telephones ubiquitous?” “Yes, telephones are ubiquitous?” vQ
  • 17. Where do people spend their virtual time? • (a) Print • 7% • (b) Radio • 15% • (c) TV • 43% • (d) Internet • 26% • (e) Mobile • 10% vQ
  • 18. What drives history the v Q? research experience envisioning
  • 19. vQ is knowing how humans build emotional experience.
  • 20. vQ is knowing how to tell stories that provoke action.
  • 21. vQ is knowing how to build the hero’s journey.
  • 22. vQ is knowing how to scale our learning.
  • 23. vQ is knowing how to digitize ourselves.
  • 24. VQ = a a ar Development v t
  • 25. V Q = knowing BOUNDARIES The “Uncanny Valley” MacDorman, K. F. & Ishiguro, H. (2006). The uncanny advantage of using androids in cognitive science research. Actroid: Repliee Interaction Studies, 7(3), 297-337.
  • 26. Web Access Engagement V Q = a a ar REQUIREMENTS v t Imagination Measurement
  • 27. V Q = a a ar PSYCHOLOGY v t  People make to previous expectations equally to avatars as people  or programmed agents.  Avatars experience what people do in  …. more to the avatar than the real person. By GravityDesignStudios.com Blascovich and Bailenson, 2011
  • 28. VQ = Tracking Dail Progress y
  • 29. VQ = Using Mentor Networks Courtesy of T2 PTSD Island in Second Life
  • 31. VQuiz
  • 32. HMDs 1968 virtual reality applications “Head Mounted Display” VQuiz
  • 33. MUDs & MOOs 1975 text based virtual worlds VQuiz
  • 34. Tron 1982 CGI based full length motion picture visualizing immersion VQuiz
  • 35. Habit t a Lucas Films 1986 on-line commercial game-based virtual world connecting avatars VQuiz
  • 36. Snow Crash In 1992, Neal coined the term “M_________” Metaverse succeeding the vision of the Internet VQuiz
  • 37. Alpha World combines social & “c_______ c_________” content creation to enable engagement in 1995 VQuiz
  • 38. Second Life In Sept 2005, how much did SL report in commercialized digital goods alone? $3,596,674 USD VQuiz
  • 39. Open Source 2007 decentralized it What did open source do to programming development?
  • 40. v Q = Where are we Going from here ?
  • 41. let’s start with wearable
  • 42. any object is digital
  • 43. any object is addressable
  • 44. any surface is computable
  • 45. any library is accessible
  • 47. sensors are embedded everywhere
  • 51. we think it and it happens
  • 52. we move, our virtual body reacts
  • 55. our cities are virtualized
  • 57. raise your V Q by advancing your knowledge in: 1. your “g” 2. immersion 3. engagement 4. virtuality 5. convergence 6. “v” market 7. social psychology 8. cloud applications
  • 59. Eye Poppers • Who added 17M new users in 7 Days? – www.viddy.com • Who drove 46M downloads per day – Apple App Store • Who has 470M monthly unique users, the big daddy? – Wikipedia
  • 60. Re-Imagination • In what year did mobile phones surpass land lines? After 125 years? – 2002 • What mega-information company just went out of print? After 244 years? – Encyclopedia Britannica • In what year did internet surpass newspaper ad revenue? After 305 years? – 2010
  • 61. Images of the Past? What are these now? Not Phones, Not Facebook Not Twitter, but Timelines, but but Connectivity Virtual Residence Flipboards
  • 62. 1995 1997 2002 2004 2011 2012
  • 63. 2b3d offices are green They exist only in virtuality
  • 64. And mostl y so do I randy@2b3d.net