Give by Cell Presentation on Mobile Giving
- 1. Fundraising with Mobile Technology
- 2. About Give by CellDivision of Guide by CellLargest provider under the Mobile Giving Foundation
- 3. Mobile Trends90% of Americans own a cell phone40% of the top 1,000 sites have a mobile website Mobile strategy – mobile giving is just one piece
- 4. 3 Components of a Mobile Strategy Marketing (texting + mobile web)Education/Awareness (Audio + mobile web)Fundraising (Mobile Giving)
- 7. Education Using Mobile Web
- 8. Mobile FundraisingAppsQRNear Field Comm.Text2PledgeText2Give
- 10. Mobile Fundraising AppsMany choices coming outPayPal app – one of first
- 12. Mobile FundraisingNFC (Near Field Communication)
- 13. Mobile Giving – Text2PledgeNO $ limitNO requirements Donor texts name and pledge Processed thru credit card
- 14. Try it!Text Demo,Pledge,Your Pledge Amount and your nameto 56512ExampleDemo Pledge 50 Mary
- 15. Text2Screen
- 16. Text2Screen
- 17. Mobile Giving – Text2GiveTry it! Text Demo Donate to 56512
- 18. Text2GiveBegan 2007 Regulated by Mobile Giving FoundationAll U.S. phone companiesDonor texts KEYWORD to a SHORTCODE“Heart” to 20222Donor pays through cell phone billCharity must meet eligibility requirements
- 19. Mobile Giving Trends40% of donors interact with charity for first time through mobile giving79% of donors still give through traditional means60% of donors are in the 16-44 age range6 million people donated in 2010Over 1,000 charities currently use mobile giving Typical amounts raised from $50 - $5,000Exceptions – Red Cross, MDA Telethon, Imus RadioIn the future: higher price points
- 20. Three reasons to try Text2GiveNew donorsRaise more $Part of mobile strategy
- 21. Mobile Giving vs. Traditional FundraisingMobile giving......will not replace traditional giving –it’s just a new method...is growing in acceptance as a medium...is more environmentally friendly
- 22. Getting started – For Charities Give by Cell agreement Mobile Giving Foundation documents2-4 weeks for approval by carriers
- 23. Getting started – For Charities Choose keyword(s) Choose $5 or $10 amount No tech knowledge needed
- 24. Getting started – For CharitiesEligibility Requirements 501(c)(3) Min. $500K annual revenue At least 1 year
- 25. Donation Amounts$5 or $10 donationsUp to $30/month per donor
- 26. Text2Give: How it worksStep 1:Your donor sees or hears call-to-action with keyword and shortcode
- 27. Text2Give: How it worksStep 2: Donor texts the keyword to the short code
- 28. Text2Give: How it worksStep 3: Donor receives a text asking them to confirm their donation
- 29. Text2Give: How it worksStep 4: Donor texts back “YES”
- 30. Text2Give: How it worksStep 5: Donor receives a thank you text
- 31. Text2Give: How it worksStep 6: Donation is billed to donor's cell phone bill.
- 32. Payment FlowStep 1:Donor pays cell phone bill.Step 2: Mobile carriers remit 100% ofdonation to the Mobile Giving Foundation.Step 3: The Mobile Giving Foundation remits 100% to Charity.Step 4Give by Cell invoices for admin fees.
- 33. ReportingCell phone numberTime and date of donationCarrier usedContent of text messages24/7 access to full reportsOptional: donor name and email address
- 34. Donor Name & Email Collection
- 35. Donor Name & Email CollectionView names/email addresses in web-based report
- 36. Secondary KeywordsSUPPORT FloridaDONATE Sarah
- 38. Adoption BarriersUpfront fee2-4 week set-up timeStill growing in acceptanceMarketing ineffectiveInternational audienceEligibility requirements
- 39. Success Stories
- 40. Success Stories826 National - $3,250Lehigh University and Lafayette College - $6,000 Cooperative for Education – $8,000 Imus Ranch - $12,000 Muscular Dystrophy Association -- $60,000
- 41. Mobile Giving can work
- 42. ...but only if you get the word out.Marketing is EVERYTHING!
- 43. Marketing Best Practices Use at live events Make a personal connection Have a clear cause Promote anywhere and everywhere!
- 44. Sample call-to-action for a live eventThank you all for listening! Now before I go, I’d like to show you an exciting way you can help our charity. I'd like you all to get out your cell phones and switch them...ON. That's right, turn them on, hold them up and show them to me! Ready? Now, text GIVE TO 20222
- 45. Make your cause clear
- 47. On your website
- 48. Social Media - Facebook
- 49. Video promotion – Auburn University
- 50. Video promotion – Pathways to Housing
- 52. Boston Ballet
- 53. Outdoor Marketing – Services for the Underserved
- 55. Vehicle Wrap – Masbia Soup Kitchens
- 56. Saving PromiseSt. John Fisher College
- 57. Field Museum in Chicago
- 58. How Much Does it Cost?Introductory Package 6 month trial$79/month base fee$0.48/donation$500 in setup fees to Mobile Giving Foundation
- 59. Mobile Giving: By the Numbers12-month campaign upfront fee to MGF = $500 first 6 months @ $79 = $474 next 6 months @ $99 = $594Total (before per donation charge) = $1,568Break even point (at $10 donation level): 165 donations/year* or 14 donations/month *(includes per donation fee)
- 62. The next phase of mobile givingAutocollect contact informationSubscription donationsSocial media integrationAny $ amountMore flexibility on wordingFaster payment
- 63. Contact Information Dave Asheim, Presidentdave@givebycell.com(415) 297-6677