Mobile technology provides new opportunities for fundraising through mobile apps, text messaging, and QR codes. There are three main components to an effective mobile strategy: marketing, education/awareness, and fundraising. For fundraising, organizations can use text-to-pledge which allows donors to text a pledge amount without a dollar limit or requirements, or text-to-give which begins with a donor texting a keyword to a short code to make a donation of $5-10 that is billed to their phone bill. Setting up a mobile giving program requires going through the Mobile Giving Foundation and meeting certain eligibility requirements, but can help non-profits engage new donors, raise more money, and be part of an overall mobile strategy
18. Text2GiveBegan 2007 Regulated by Mobile Giving FoundationAll U.S. phone companiesDonor texts KEYWORD to a SHORTCODE“Heart” to 20222Donor pays through cell phone billCharity must meet eligibility requirements
19. Mobile Giving Trends40% of donors interact with charity for first time through mobile giving79% of donors still give through traditional means60% of donors are in the 16-44 age range6 million people donated in 2010Over 1,000 charities currently use mobile giving Typical amounts raised from $50 - $5,000Exceptions – Red Cross, MDA Telethon, Imus RadioIn the future: higher price points
20. Three reasons to try Text2GiveNew donorsRaise more $Part of mobile strategy
21. Mobile Giving vs. Traditional FundraisingMobile giving......will not replace traditional giving –it’s just a new method...is growing in acceptance as a medium...is more environmentally friendly
22. Getting started – For Charities Give by Cell agreement Mobile Giving Foundation documents2-4 weeks for approval by carriers
23. Getting started – For Charities Choose keyword(s) Choose $5 or $10 amount No tech knowledge needed
24. Getting started – For CharitiesEligibility Requirements 501(c)(3) Min. $500K annual revenue At least 1 year
31. Text2Give: How it worksStep 6: Donation is billed to donor's cell phone bill.
32. Payment FlowStep 1:Donor pays cell phone bill.Step 2: Mobile carriers remit 100% ofdonation to the Mobile Giving Foundation.Step 3: The Mobile Giving Foundation remits 100% to Charity.Step 4Give by Cell invoices for admin fees.
33. ReportingCell phone numberTime and date of donationCarrier usedContent of text messages24/7 access to full reportsOptional: donor name and email address
40. Success Stories826 National - $3,250Lehigh University and Lafayette College - $6,000 Cooperative for Education – $8,000 Imus Ranch - $12,000 Muscular Dystrophy Association -- $60,000
42. ...but only if you get the word out.Marketing is EVERYTHING!
43. Marketing Best Practices Use at live events Make a personal connection Have a clear cause Promote anywhere and everywhere!
44. Sample call-to-action for a live eventThank you all for listening! Now before I go, I’d like to show you an exciting way you can help our charity. I'd like you all to get out your cell phones and switch them...ON. That's right, turn them on, hold them up and show them to me! Ready? Now, text GIVE TO 20222
58. How Much Does it Cost?Introductory Package 6 month trial$79/month base fee$0.48/donation$500 in setup fees to Mobile Giving Foundation
59. Mobile Giving: By the Numbers12-month campaign upfront fee to MGF = $500 first 6 months @ $79 = $474 next 6 months @ $99 = $594Total (before per donation charge) = $1,568Break even point (at $10 donation level): 165 donations/year* or 14 donations/month *(includes per donation fee)
62. The next phase of mobile givingAutocollect contact informationSubscription donationsSocial media integrationAny $ amountMore flexibility on wordingFaster payment