#GivingTuesday Game-Changer pt 1/2
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This document provides information about how to prepare for #GivingTuesday, which is described as the most important fundraising day of the year. It outlines an agenda for a webinar on #GivingTuesday that will discuss joining the movement, maximizing impact through match gifts, fundraising on Facebook, and answering questions. Additional sections promote the benefits of an organization's GuideStar profile and share polling questions about experience with and planning for #GivingTuesday.
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#GivingTuesday Game-Changer pt 1/2
- 1. #GivingTuesday Game- Changer #GivingTuesday How to prepare for the most important fundraising day of your year
- 2. #GivingTuesday Please ask questions throughout the conversation. (We’ll answer as many as we can.)
- 3. Presenters Jessica Schneider Director of Strategy & Collaboration 92nd Street Y’s Belfer Center for Innovation #GivingTuesday Adam Weinger President Double the Donation Alisa Cordesius Strategic Programs Manager, Social Good Partnership Facebook Eva Nico (moderator) Senior Director, Nonprofit Strategy GuideStar
- 4. AG E N DA #GivingTuesday: Join the Movement (Jessica) Match Gifts to Maximize Impact (Adam) Using Facebook to Fundraise (Alisa) Q & A 3 2 1 4 #GivingTuesday 5 The Power of Your Profile (Eva)
- 5. Your GuideStar Profile Magnifies Your Online Presence All major US Donor Advised Funds 20+ donation portals processing $150M+ annually 100s of other apps, websites, and programs GuideStar With Your Profile You Can… …Be Found on GuideStar.org …Be Found Almost Everywhere 7M + annual unique users Source: GuideStar
- 6. You Might Be Surprised by How Far Your GuideStar Profile Travels
- 7. • Honor hard working individuals in the sector • Offered exclusively to individuals who are employees of organizations that earn a GuideStar Platinum Seal of Transparency by November 23 Nominate today: http://npo.gs/superstaraward Questions: courtney.cherico@guidestar.org
- 8. #GivingTuesday What’s Your #GivingTuesday Experience Level? Today’s Audience Veteran Somewhat experienced Planned similar campaigns First time
- 9. #GivingTuesday Poll: Has your organization started planning for #GivingTuesday? • Attending this webinar is our first step • We’re in the middle of planning • We’re almost done planning • We’re already thinking about 2017
- 12. BLACK FRIDAY CYBER MONDAY
- 13. A global day of giving that unites people and organizations for one common purpose: to do good. Over the past four years, #GivingTuesday has helped nonprofits increase their own capacity and has empowered 45,000+ organizations in over 75 countries to give back the Tuesday after Thanksgiving. • Raised more than $116.7 Million on #GivingTuesday for charities in the US (up from $45.68 Million in 2014) • Earned more than 1.5 Billion media impressions • Engaged leading voices—from President Obama and Bill Gates to Justin Bieber and Ellen DeGeneres—to promote the movement and encourage philanthropy at all levels
- 15. 0 20 40 60 80 100 120 140 2012 2013 2014 2015 2016 Online Giving in Millions 2012 2013 2014 2015 2016
- 24. Contact me with any questions! Jessica Schneider– jschneider@92y.org
- 25. 25 Offering a Matching Gift Boosts Results Mentioning matching gifts in fundraising appeals results in a 71% increase in the response rate and a 51% increase in the average donation amount (and that’s prior to receiving matching gift funds) ” “ Tech Soup: Which Fundraising Strategies Work?
- 26. 26 Three Types of Matching Gifts to Explore Asking a Top Supporter Employee Matching Gift Programs Corporate Or Small Business Matches
- 27. 27Ask a Top Supporter to Offer a Matching Challenge • Reach out to your biggest supporters and board members • Ask if they’ll offer a matching challenge where they’ll provide a significant donation as long as your organization raises an equivalent amount Kent State University’s President offered to match up to $25,000 in 2015. Total gifts excluding the match came in at 10x the amount. • Large donors want to support organizations that are actively and successfully fundraising from others • Donors respond better to appeals where their dollars go further How It Works Why It Works
- 28. 28Partner With a Local Company or Foundation • Contact local businesses to see if they’ll match donations up to a set amount • Incorporate the matching offer and company information in your appeals • Companies and business owners are already making charitable contributions • Provide an easy way for them to align their support with a cause they care about while receiving benefits such as social media and brand promotion How It Works Why It Works
- 29. 29 Double the Donation is giving our service away for FREE from November 15th, 2016 – December 13th, 2016. Visit https://doublethedonation.com/giving-tuesday/ for more details Encourage Donors to Submit Employee Matching Gifts • Thousands of companies, employing more than 18 million individuals, have programs where they’ll match donations made by employees to a wide range of nonprofits • Encourage donors to take advantage of their programs to have their donations be doubled • Individuals are already supporting your cause • If you raise awareness and make it easier for donors to submit matching gifts then you’ll see an increase How It Works Why It Works
- 30. #GivingTuesday Poll: Do you feel more inclined to include matching gifts in your #GivingTuesday strategy? • Yes • Maybe/I need to learn more • No
Editor's Notes
- Hello everyone and welcome to our webinar, #GivingTuesday Game-Changer
- I would like to go over a few housekeeping items so you know how to participate in today’s event: We've taken a screen shot of an example of the Attendee interface. You should see something that looks like this on your own computer desktop in the upper right corner. If you have joined the presentation listening using your computer's speaker system by default, and you would prefer to join over the telephone, just select “Telephone” in the Audio pane and the dial-in information will be displayed. Also, as always, we’ve blocked off a few minutes at the end of today’s event to answer your questions! To submit a question to today’s presenters, type it into the Questions pane of the control panel on the right hand side of the screen. You may submit questions at any time during the presentation; we will collect these and try to address as many as possible during the Q&A session at the end of today’s presentation. You can also submit them thru twitter using #GivingTuesday
- EVA INTRODUCE PRESENTERS Jessica Schneider is the Director of Strategy & Collaboration in 92nd Street Y's Belfer Center for Innovation. In this role, Jessica leverages the power of new media and partnerships with outside organizations to strengthen and extend the reach of 92Y's core values. She spearheads several initiatives and programs, including #GivingTuesday, the Women inPower Fellowship, and Social Good Summit. Adam Weinger is the president of Double the Donation, the leading provider of tools to nonprofits to help them raise more money from corporate matching gift and volunteer grant programs. The company partners with nonprofits ranging from arts and cultural organizations, hospitals, educational institutions, and community-based organizations to help them increase fundraising from corporate giving programs. As Program Manager for Facebook's Social Good team, Alisa Cordesius empowers nonprofits to amplify their fundraising efforts and donor engagement through Facebook's charitable giving tools. She is responsible for strategic program management within Social Good Partnerships, leading consultation and best practice strategy for top tier social enterprises. I’m your moderator, Eva Nico, senior director of nonprofit strategy at GUideStar.
- Onto today’s agenda.
- EVA STARTS GuideStar.org attracts 7.2M annual unique users and has over 112K social media followers
- We then push that out to all of our partners, including foundations and donor advisors like Schwab Charitable Trust and Fidelity Charitable Gift Fund as well as such other sites as AMAZON!!!
- Now that your employees have helped you run a successful giving Tuesday campaign, here’s your opportunity to give back to them! Between now thru Nov 23, reach Platinum and complete a short application for a chance to give your employee a no strings attached individual grant of $5000 just in time for the holidays! Honor and recognize an employee and the work they do toward their mission. This is exclusively open to all employees who work for organizations with platinum level nonprofit profiles.
- Out of 2044 respondants, 2% say they’re Giving Tuesday Veterans, 4% say they’ve planned similar end of year campaigns, 31% say they’re somewhat experienced with Giving Tuesday campaigns, and 62% say this is their first time planning Giving Tuesday SOME OF YOUR BIGGEST CHALLENGES include: Attracting new donors, Limited staff, Finding matching gift partners, Taking the first step in getting started, Making your message stand out
- EVA POLL:
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- Jessica LAST SLIDE TRANSITION TO ADAM
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- Quick overview of the three different types of matching gifts organizations should be thinking about during Giving Tuesday
- Give overview Walk through Kent State’s challenge Walk through another example Talk steps organizations should take
- Give overview Walk through Deloitte / Alzheimer Society example Walk through Coleman Foundation example Talk steps organizations should take, specifically focused on smaller nonprofits and local companies
- ADAM POLL: “if you’re on the fence, be sure to share your matching gifts questions in the question box so we can include them in the Q&A portion of our webinar” THROW TO ALISA