Globant UX Studio Practices

A culture of insightful design thinking is the
cornerstone of any sustainable strategy

USER EXPERIENCE STUDIO
We believe that design is a way of thinking and
the cornerstone of any sustainable strategy.

Behavior Observation
Usability specialist integrated in
the development team that can
include usability tests practices,
eye-tracking and insights from
users in an agile methodologies.
Trends
A dedicated team of service and
visual designers observing
consumer behavior and market
evolution to identify new
opportunities and better align
design results.
Experience Design
Visualization of concepts is
important to validate. Quick
prototyping is a fundamental
practice of the design thinking
process and allows quick
iteration and quick validation.
Workshops
Hands-on session to teach
employees of design thinking
methodologies and the
innovation process to transform
the culture of the company.

The Talent
Within the team we have talented people that play different roles to ensure the success of the product.
Each role oriented to provide a particular vision and force to the creative process:
User Experience
Designer
Interaction
Designer
Creative
Director
Visual
Designer
Creating and executing
beautiful visual &
concept designs that
make you go Wow
Service
Designer
Helping you define the
strategy behind a
product and enhance
your relationship with
the clients
Creating modern and
relevant interaction
patterns for the user
experience.
INNOVATIONUSER EXPERIENCE STUDIO
Design
Researcher

Strategic design of the service and how the brand will interact with the audience through many different
touch points
STRATEGIC DESIGN
SD

Analysis and insights from user behavior, market trends and social interaction that allows a more deep
understanding of how to impact the user.
RESEARCH & INSIGHTS
UXSD

Definitions and design of each interaction, behavior and flow of the experience. Relevant documentation
to improve the communication and integration between design and development.
INTERACTION DESIGN
B
Free
upcoming
meeting
busy
UX

Optimization of functionalities through an evidence gathering process. Metrics and standards of
efficiency and effectiveness.
USABILITY
UX

Creative design of the visual elements of an interface and the implementation of a brand personality
into the interaction design.
INTERFACE DESIGN
VD

Definition of UI KIT elements to provide consistency and visual cohesiveness throughout the whole
experience of a digital product
UI SYSTEM DESIGN
VD

A picture is worth a thousand words,
and we have a talented group of
illustrators which create original
imagery using a wide variety of
media to support a client’s brand.
ILLUSTRATION
VD

SD VDUX
● STRATEGIC DESIGN / STRATEGIST
● DESIGN RESEARCH
● INNOVATION TRENDS
● WORKSHOP FACILITATION
● SERVICE BLUEPRINT
● EXPERIENCE MAPPING
● PRODUCT-SERVICE SYSTEM
● DESIGN SCENARIOS
● CLIENT ENGAGEMENT
● PLANNING
● ENVISIONING
● HIGH AVAILABILITY TO TRAVEL
● BENCHMARK
● USER RESEARCH
● USABILITY ANALYSIS & TESTING
● ETHNOGRAPHIC INTERVIEWS
● HEURISTICS
● CUSTOMER JOURNEYS
● INTERACTION DESIGN
● WIREFRAMING
● INTERACTIVE PROTOTYPING
● INFORMATION ARCHITECTURE
● FLOWS DESIGN
● PRODUCT DEFINITION
ENGLISH + EXPERIENCE IN DIGITAL + (AGILE / REMOTE) TEAM WORK
● MOCKUPS
● GUI DESIGN
● BRANDING - ANALYSIS & DESIGN
● VISUAL TRENDS
● MOODBOARDS
● STYLE TILES
● STYLE GUIDES
● UI KITS
● STORYBOARDING
● ILLUSTRATION
ROLES - SKILLS

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Globant UX Studio Practices

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