Help for persons with a business idea. Learn how to set goals, objectives and strategy in the context of a new business venture. No pressure, no tests, Just View! It's FREE.
9. WHEN IT COMES TO GOAL SETTING, THE SMART
SYSTEM IS A SIMPLE, DOWN TO EARTH WAY TO GET
THE JOB DONE.
10. THE S.M.A.R.T. SYSTEM
S STANDS FOR SPECIFIC.
INSTEAD OF SAYING I WANT TO MAKE A LOT OF MONEY THIS
YEAR
SAY
I WANT TO MAKE $100,000 IN TWO MONTHS.
11. THE S.M.A.R.T. SYSTEM
M MEANS MEASURABLE.
FRAME YOUR GOALS IN SUCH A WAY SO YOU CAN MEASURE
YOUR PROGRESS.
I WANT TO MAKE $100,000 IN TWO MONTHS - $40,000 IN
SEPTEMBER AND $60,000 IN OCTOBER.
12. THE S.M.A.R.T. SYSTEM
A MEANS ATTAINABLE/ACHIEVABLE.
FOCUS ON GOALS THAT YOU CAN REASONABLY ACHIEVE IN
ONE YEAR.
VS
13. THE S.M.A.R.T. SYSTEM
R STANDS FOR REALISTIC.
ARE YOUR GOALS REALISTIC?
DO YOU HAVE THE TIME AND CAN YOU ACCESS THE FUNDS
(RESOURCES) NECESSARY TO CONVERT YOUR DREAMS INTO
REALITY?
14. THE S.M.A.R.T. SYSTEM
T STANDS FOR TIMELY.
GIVE YOURSELF A REASONABLE TIME FRAME FOR ACHIEVING YOUR
GOALS.
WAS THAT TWO MONTHS ENOUGH OR DO YOU NEED FOUR
MONTHS?
FRAME YOUR GOALS IN SUCH A WAY AS TO AVOID
DISCOURAGEMENT.
15. PARTICIPANT ACTIVITY
IDENTIFY YOUR BUSINESS IDEA
USE THE SMART GOALS FRAMEWORK TO ARTICULATE IT.
(A FEW WILL BE ASKED TO PRESENT TO THE GROUP!)
16. TAKE AWAY.
RECORD YOUR GOALS AND ACTION PLANS ON PAPER.
REVIEW YOUR GOALS AND PLANS REGULARLY.
BE FOCUSED!
THE MOST IMPORTANT RULE OF GOAL SETTING IS HONESTY.
17. STARTING A NEW BUSINESS DOES NOT
ALWAYS WORK OUT AS PLANNED:
ACCORDING TO FIGURES FROM THE US, ONE-
THIRD OF NEW BUSINESSES FAIL WITHIN THE
FIRST TWO YEARS AND HALF FAIL DURING
THE FIRST FIVE YEARS.
18. THE TRICK IS IN WHAT ONE EMPHASIZES.
WE EITHER MAKE OURSELVES MISERABLE, OR WE MAKE
OURSELVES STRONG. THE AMOUNT OF WORK IS THE
SAME. – CARLOS CASTANEDA
19. HOW DO YOU GET THERE?
LINKING STRATEGY AND OBJECTIVES TO GOALS
31. TAKE AWAY
ONCE YOU KNOW THE WHY AND WHAT OF
YOUR BUSINESS YOU CAN COME UP WITH
THE HOW.
32. OTHER IMPORTANT CONSIDERATIONS
HOW WILL YOU FINANCE YOUR STARTUP COSTS?
HOW WILL YOU BRAND YOURSELF AND ADVERTISE?
HOW WILL YOU GROW THE BUSINESS?
33. HOW WILL YOU MEASURE YOUR
SUCCESS?
TO MEASURE SUCCESS YOU NEED TO BE ABLE TO TRANSLATE YOUR GOALS INTO
OBJECTIVES.
NOTE: IF YOU CANNOT MEASURE, YOU CANNOT DETERMINE SUCCESS OR FAILURE
34. WHAT IS AN OBJECTIVE?
OBJECTIVES ARE THE MEASURABLE STEPS YOU TAKE TO
ACHIEVE YOUR STRATEGY.
36. STEP 1: WHERE ARE YOU NOW?
AT THE STAGE, THINK OF WHAT STRENGTHS YOU HAVE TO MAKE YOUR MISSION COME
THROUGH.
ARE THERE ANY WEAKNESSES? - THINGS YOU STRUGGLE TO DO.
WHAT ABOUT THREATS?
OPPORTUNITIES?
37. STEP 2: WHAT ARE THE
PROBLEMS/OBSTACLES YOU NEED TO
ADDRESS?
CONFRONTING OBSTACLES DOES NOT MAKE YOUR VENTURE A FAILURE. IT MEANS
YOU ARE PREPARING YOURSELF FOR ANY SURPRISES.
38. STEP 3: DO I HAVE WHAT I NEED
FOR THE SOLUTION?
THIS IS WHERE THE BANK COMES IN
39. STEP 4: HOW WILL I GROW THE
BUSINESS?
HOW WILL I ATTRACT CUSTOMERS TO MY BUSINESS?
HOW WILL I CONVERT ONLOOKERS INTO SALES?
WHAT IS THE AVERAGE SALE AMOUNT I AM LOOKING FOR?
WHAT WILL CAUSE MY CUSTOMERS TO COME BACK?
WHAT ARE THE COSTS I NEED TO MANAGE TO ENSURE A HEALTHY PROFIT?
40. STEP 5: FRAME THE HOW INTO
TACTICS.
How: I must advertise. The tactics will be what you will do to
advertise.