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Building a Goal-Oriented
Organization
Sara Pollock
Head of Marketing | ClearCompany
• A vision for the company
• Set goals to accomplish that vision
• Transformed the way our people work together
We just so happen to have goal tracking
software as part of our ecosystem.
You don’t need any specific system to do the
same in your company.
Torn between our need to fit in with other employees
and our mandates from corporate to increase
productivity and engagement and to transform our
department from a cost center to
a profit center
There is a disconnect between the executive
and managerial level and the front-line
workers and employees.
That’s where goals come in.
I want to learn Spanish by the end
of the year.
I need to lose 20 pounds before my
vacation in Mexico.
Here’s why building a goal oriented
organization is important:
• Only 14% of
companies have
workers who
understand the
company strategy,
goals and direction.
•43% of employees
in ClearCompany and
Dale Carnegie’s “How
Leaders Grow Today”
survey claimed to be
familiar with company
goals, but couldn’t list
any specifically
• At best,
a CEO can only see
10%
of his/her
company’s alignment.
On the other hand?
72%
of highly engaged employees
understand their role and how it
contributes to organizational success.
Goals impact the following:
Identifying Corporate Goals:
• Ask your executive team if the goals are
somewhere you can view
• Corporate meetings or retreats
• Company blogs or press
Your company may not have created “official
goals” yet. If not, start looking
in less common places:
• Look at the product roadmap
• Ask to see sales projections
• Review your mission, vision and values
• Look to your employment brand if
you have one
Understanding the BHAGs of your
organization will not only impact your
position, but those around you.
And in HR, that’s pretty much everyone.
WARNING:
In the rare case you cannot find
any insight around corporate goals, take
it upon yourself to find a way to
make this happen.
How to Implement
Goal-Based Hiring
Did you know that
54%
of employers
say they currently have open positions
for which they can’t find
qualified candidates?
Look at your current job listings
41% of employees said,
“It’s inaccurate – my duties have
evolved considerably.”
If you have identified corporate goals, make
sure verbiage that shows your applicant HOW
THEY WILL HELP THE ORGANIZATION reach
those goals is smack dab in the middle of the
job ad.
• Connect to past success
• Flatter your applicant
• Build on the future
Need another reason to put goals
in your job ads?
52%
said this was the main attraction
in an employer, coming ahead
of competitive salaries.
How to Build
Goal-Focused Employees
The company is just a collection of people
working for (hopefully) the same purpose.
So what is your people’s purpose?
Employees who use their strengths
every day are
6xmore likely to be engaged at work
8% more productive
15% less likely to quit their job
Use some of these quick, actionable ideas to
kick off a goal-driven culture:
• Create a visual goal board
• Sign up for a team collaboration tool
• Hold contests, trivia games and other
friendly, yet HR-friendly office games
• Educating your managers
• Getting the buy-in of executives
• Understanding the hurdles
Organizations that make it easy for
employees to set clear goals are
4x more likely
to score in the
Top 25%
of business outcomes
Creating Goal-Focused Managers
A company’s Big Hairy Audacious
Goal might look like this:
Achieve $20 million in new product
sales in the west coast industrial
vertical over the next 3 years
• Sales
• Product Division
• Service
• Compliance
• Administrative Staff
• Marketing
The key is training your managers to keep the
goal and their team’s portion of it, in clear
view at all times
How to Implement
Goal-Oriented Reviews
Implement goals in a language your employees
already understand via a performance review.
When the goal for the year, quarter or month
is directly in front of an individual employee
and they are receiving constant feedback
about how close they are to that goal, it’s
really hard to have a review that is muddled or
confusing.
• Did you hit the goal?
• Was the goal realistic?
• Do you see how your everyday actions
impact your team and department? (This
can be positive and negative depending on
whether the goal was achieved).
• What concrete plans do you have to hit your
future goal?
Top Down Focus
The Goal Focused Oriented Executive
Here are the traits of a goal-focused executive
A goal-oriented executive is:
• Transparent
• Reasonable
• Open to Feedback
Here are some other goal oriented
hurdles you may encounter in your journey to
becoming a goal oriented organization:
Goals aren’t stacked properly
Use project management gurus
to ensure yours are.
Goals fail due to
accountability mismanagement
One of the reasons we suggest
trickling goals down to the individual
level is for this very reason.
Poor performers can also
be a reason that goals fail
And this goes from the top down.
Your executives need to set the goals
and clearly communicate them to the team.
ClearCompany.com
Enabling your Goal
Based Organization
Great goal tracking software will:
• Provide real-time insight into your
people and their work
• Track results from different
management levels, seamlessly with goal
alignment software
• Show how work is allocated, who is
responsible for which tasks/projects, and
how they are progressing
• Allow you to set deadlines and track
meetings, projects and tasks
• Show how your workforce is allocated
against current goals
• Provide depth of goals reporting to see where
goals are tracking and which are falling behind
• Have an updated feed to provide transparency
into department, team and individual progress
Q&A
Sources
Goals Series: j.mp/goals-series
https://www.recruiter.com/i/clear-company-offers-roadmap-for-transparent-companies/
http://smartblogs.com/leadership/2015/07/29/what-makes-a-smart-employee-goal/
http://blog.clearcompany.com/part-4-organizational-goals-and-performance-management?utm_campaign=clear-company-
blog&utm_source=hs_email&utm_medium=email&utm_content=26152624&_hsenc=p2ANqtz--D3Q9F38jeHcekIRxQRVN-
VcISu0w1ROWMNBjUqVPQt0_OYqIF2bVDt89tmCah9XmBSWvQxYJe2sLKn0VzzQJ9anu_bw&_hsmi=26152624
http://info.clearcompany.com/talent-management-solutions/goal-alignment

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